Business news from Ukraine

Ukrsadvinprom association promotes Ukrainian wine on foreign markets

Last year thanks to the efforts of the association Ukrsadvindindprom and some Ukrainian wine producers, Ukraine after a 14-year break regained its membership in the International Organization of Vine and Wine (IOVW, International Organization of Vine and Wine).
On the 9-10th of March 2023 in France the General Assembly of IOVW took place, in which the representative from Ukraine, the head of the Public Association “The Association of Gardens, Winegrowers and Wine-makers of Ukraine” Volodymyr Pechko took part.
International Organization of Winegrowing and Winemaking is an intergovernmental organization, established according to the Treaty of April 3rd, 2001. IOVW is successor of the Intergovernmental Organisation – International Bureau of Vine and Wine (BIVW), set up according to an agreement of eight countries (France, Spain, Tunisia, Portugal, Hungary, Luxembourg, Greece and Italy) in Paris on November 29, 1924.
The organization provides recommendations to the wine-growing and wine-making industries, which are adopted by the European Community, thus emphasizing the influence of the IOWAV on the regulation and trade processes (EU countries produce about 70% of the world’s wine).
The organization’s main objectives are:
– The health benefits and quality of wine;
– protection of interests of the wine industry and creation of favorable market conditions;
– harmonization of standards and compliance of analysis methods;
– protection of geographical indications;
– guarantee of purity and origin of products;
– combating fraud and unfair competition.
Currently, Ukrainian scientists, including representatives of the scientific center “Tairov Institute of Viticulture and Winemaking” actively work in the committees of the IOVV NAAS of Ukraine.
According to IOVW, there are 47 countries in the world today that produce wine on an industrial scale. However, not all of these countries have individual states or regions that are specifically designated as wine producing. The top five largest wine-producing states include Italy, France, Spain, the United States and Argentina. These five countries account for more than half of the world’s wine production. It is worth noting that the ranking can change from year to year depending on factors such as weather conditions, yields and demand.
“According to historical data, until 1991, Ukraine was one of the largest wine-producing regions of Europe. At the same time, Ukrainian winemaking was integrated into the Soviet wine industry along with Georgia and Moldova. In the late 1980s, wine production in Ukraine peaked at about 120 million decaliters per year, which was about one-third of total wine production in the Soviet Union. By comparison, production in 2020 was about 35 million decaliters,” explained Volodymyr Pechko, head of the Ukrsadvinprom association.
He also reminded that in the first years of independence, huge wineries became uncompetitive and lost the market, which led to a crisis of the entire industry.
“In recent years, winemaking began to revive largely due to small wineries and wine tourism in our country. But everyone is now hamstrung by war, so the way out for all of us is to find new markets for our products,” Pechko stressed.
As of February 1, 2022, the total area of vine plantations in Ukraine by all categories of farms amounted to 34.0 thousand hectares, gross harvest of grapes – 257.5 thousand tons. However, after the outbreak of hostilities, almost a quarter of the area under vineyards are temporarily occupied or are in the war zone.
In turn, the deputy head of the association “Ukrsadvinprom” Maksim Urakin noted that Ukraine can produce and export a much larger volume of wine than today.
“In January 2023, Ukraine produced 422 thousand decaliters of wine, with about 328 thousand decaliters sold on the domestic market during the same period. And taking into account the fact that during winter months the production level is lower due to seasonal factor, the export potential of Ukrainian winemaking remains significant”, – said Urakin.
According to the expert, finding partners and entering new markets is not an easy thing to do as there is fierce competition in this segment.
“Most of the major wine producing countries support their producers and encourage them to export. Ukraine will not be able to establish itself as a major winemaking country without systematic government support for domestic producers and without the search for new markets and participation in exhibitions, forums and conferences. Situationally, the industry may also be helped by the fact that because of the hostilities, millions of our citizens were forced to go abroad, where they became local consumers. Including through them we can increase the export of our goods, including wine”, – says Urakin.
This year, representatives of Ukrsadvinprom association and leading Ukrainian winemakers are taking part in ProWein international exhibition on behalf of Ukraine.
This year the exhibition will take place from March 19 to 21. Ukrainian stand will feature products of 10 winemakers under the common brand Wines of Ukraine:
1. Beykush Winery (Nikolaev region)
2. Father’s Wine VB (Ternopil region)
3. Prince Trubetskoy Winery (Kherson region)
4. Chateau Chizay (Transcarpathian region)
5. Stakhovsky Wines (Transcarpathian region)
6. Biologist Craft Winery (Kyiv region)
7. Colonist Winery (Odessa region / Southern Bessarabia)
8. Villa Tinta (Odessa region / Southern Bessarabia)
9. My Wine by Eduard Gorodetsky (Odessa region)
10. 46 Parallel Wine Group (Odessa region).
International exhibition ProWein is one of the largest and most important wine and spirits exhibitions in the world, which is held annually in Dusseldorf, Germany. The event attracts thousands of exhibitors and visitors from all over the world, including wineries, wine merchants, sommeliers and industry professionals. ProWein is hosted by Messe Düsseldorf, the leading organizer of international trade fairs, and usually takes place over three days in March. A wide range of products, including wines, spirits, beer and soft drinks, as well as accessories such as glassware and wine storage solutions, are on display.
One of the key features of ProWein is an extensive program of seminars, tastings and master classes designed to showcase the latest trends and developments in the wine and spirits industry. These events are led by experts from around the world and cover a wide range of topics, from viticulture and winemaking to marketing and sales.

Interfax-Ukraine – information partner of the events

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Wines of Ukraine at ProWein 2023: fresh start

ProWein 2023, the world’s #1 wine and spirits trade fair which is due to open its doors again in Düsseldorf on March 19-21, 2023, will be greeting 10 Ukrainian wineries presenting their products under the Wines of Ukraine umbrella.

This is not the first time that Ukrainian wineries will be participating in ProWein. However, this year the Ukrainian Association of Craft Winemakers, which is also the initiator and the founder of Wines of Ukraine, will give a bigger picture of Ukrainian winemaking to the visitors of the famous fair.

Ukrainian Association of Craft Winemakers was established in 2021 in order to coordinate and develop Ukrainian winemaking industry, as well as to enhance the competitiveness of Ukrainian wines internationally, and to promote the brand of Wines of Ukraine.

In times of war, the Association also focuses on helping to rebuild destroyed wineries and on demining the vineyards liberated from russian occupation. Currently, the Association includes 72 manufacturers.

“Our mission is to actively develop the Wines of Ukraine brand,” says Svitlana Tsybak, Wines of Ukraine representative, head of the Association of Craft Winemakers of Ukraine and Beykush Winery’s Development Director, “The attention that Ukraine is getting all over the world these days is extraordinary. We have to spread the word that, despite the war, life goes on here, we continue to grow grapes and produce our wines that have already been recognized by the world. We are happy to do our job, to work for our Victory.”

The Wines of Ukraine stand at ProWein will present 10 wineries:

Beykush Winery (Mykolayiv region)

Father’s Wine VB (Ternopil region)

Prince Trubetskoi Winery (Kherson region)

Chateau Chizay (Transcarpathian region)

Stakhovsky Wines (Transcarpathian region)

Biologist Craft Winery (Kyiv region)

Kolonist Winery (Odesa region / Southern Bessarabia)

Villa Tinta (Odesa region / Southern Bessarabia)

My Wine by Eduard Gorodetsky (Odesa region)

46 Parallel Wine Group (Odessa region).

Ukrainian winemakers are dealing with the horrors and challenges of russian aggression every day. Some wineries have suffered more than others. Prince Trubetskoy Winery, a historic chateau located in Kherson region, survived the Russian occupation. The winery’s owners managed to retain their staff, but even now, after the de-occupation, it is not clear what happened to the production facilities, ancient wine cellars, a restaurant and hotel complex. It is still impossible to get there because the chateau is located in the territory suffering from daily shelling and missile attacks. Some of the vineyards have not yet been de-mined. Despite the challenges, Prince Trubetskoy Winery is participating in ProWein 2023.

The international wine community already knows a few things about Ukrainian winemaking, considering Ukraine a “young” wine region. However, from a historical point of view, the traditions of winemaking in Ukraine have existed for several millennia.

“Our main goal is to place Ukraine back on the world map of winemaking, which has existed in Ukraine since the time of Trypillian culture (7 thousand years ago). It reached its peak between the 7th and 1st centuries BC. We have a variety of terroirs, dozens of local grape varieties, and most importantly, a new generation of winemakers who have revised the experience of their ancestors, linked it to modern trends, and are ready to present a new history of Ukrainian winemaking to the world,” says Sergey Klimov, a representative of the Wines of Ukraine, founder of the Kyiv Food and Wine Festival, ideologist and co-owner of Like a Local’s wine bar.

“We are very happy that Ukraine has this amazing opportunity to present its wines to a selected audience of wine professionals from all over the world”, shares her thoughts Victoria Agromakova, the Wines of Ukraine representative and founder of Wine&Spirits Ukraine expo. “Ukrainian wines deserve recognition and admiration, and our job is to spread the word and to grow our international business. We do appreciate the worldwide support that Ukraine and its people are getting. Helping Ukraine is a trend, and ProWein is not an exception. We are very grateful to the Ukrainian Consulate in Dusseldorf for their help and attention, and to our partners, the USAID Competitive Economy Program in Ukraine, for their valuable input and faith in Ukrainian winemaking.”

“Ukrainian businesses are facing many new challenges these days: they are losing production facilities, their sales are dropping, some of them have to move to safer areas. That is why helping them to restore and develop their business during the war is one of our top priorities. We support the Ukrainian winemakers participating in ProWein because we see our common goal here: to help improve the business environment in Ukraine and stimulate Ukrainian exports,” said Olesya Zaluska, Head of USAID Competitive Economy Program. “We love Ukrainian wines, appreciate the skills and resilience of Ukrainian winemakers, and believe in their successful international future. Let’s make it happen.”

When: March 19-21, 2023.

Where: Messe Düsseldorf, Stockumer Kirchstraße 61, 40474 Düsseldorf, Germany.

Wines of Ukraine stand: Hall 12 / A03.

Pls check this link to see exhibitors’ profiles.

Background info

Winemaking in Ukraine has been historically predetermined: it has an advantageous geographical location, and its climate favours grape growing. The origins of winemaking in Ukraine date back to the 4th century BC (in Crimea), going 2500 years back in the Black Sea Region up to the 14th century in Zakarpattya (Transcarpathia).

The continental climate is characterised by hot summers and severe winters. In 2021, over 100 million litres of wine were produced from 40 thousand hectares of vineyards. Almost 180 grape varieties are cultivated, including the majority of indigenous or varieties grown here.

Ukraine’s most famous indigenous variety is Telti-Kuruk, a white grape grown in Odesa region in the south. Another signature variety is a red Odesa Black, originating from Alicante Henri Bouschet and Cabernet Sauvignon.