Business news from Ukraine

Ukrsadvinprom association promotes Ukrainian wine on foreign markets

Last year thanks to the efforts of the association Ukrsadvindindprom and some Ukrainian wine producers, Ukraine after a 14-year break regained its membership in the International Organization of Vine and Wine (IOVW, International Organization of Vine and Wine).
On the 9-10th of March 2023 in France the General Assembly of IOVW took place, in which the representative from Ukraine, the head of the Public Association “The Association of Gardens, Winegrowers and Wine-makers of Ukraine” Volodymyr Pechko took part.
International Organization of Winegrowing and Winemaking is an intergovernmental organization, established according to the Treaty of April 3rd, 2001. IOVW is successor of the Intergovernmental Organisation – International Bureau of Vine and Wine (BIVW), set up according to an agreement of eight countries (France, Spain, Tunisia, Portugal, Hungary, Luxembourg, Greece and Italy) in Paris on November 29, 1924.
The organization provides recommendations to the wine-growing and wine-making industries, which are adopted by the European Community, thus emphasizing the influence of the IOWAV on the regulation and trade processes (EU countries produce about 70% of the world’s wine).
The organization’s main objectives are:
– The health benefits and quality of wine;
– protection of interests of the wine industry and creation of favorable market conditions;
– harmonization of standards and compliance of analysis methods;
– protection of geographical indications;
– guarantee of purity and origin of products;
– combating fraud and unfair competition.
Currently, Ukrainian scientists, including representatives of the scientific center “Tairov Institute of Viticulture and Winemaking” actively work in the committees of the IOVV NAAS of Ukraine.
According to IOVW, there are 47 countries in the world today that produce wine on an industrial scale. However, not all of these countries have individual states or regions that are specifically designated as wine producing. The top five largest wine-producing states include Italy, France, Spain, the United States and Argentina. These five countries account for more than half of the world’s wine production. It is worth noting that the ranking can change from year to year depending on factors such as weather conditions, yields and demand.
“According to historical data, until 1991, Ukraine was one of the largest wine-producing regions of Europe. At the same time, Ukrainian winemaking was integrated into the Soviet wine industry along with Georgia and Moldova. In the late 1980s, wine production in Ukraine peaked at about 120 million decaliters per year, which was about one-third of total wine production in the Soviet Union. By comparison, production in 2020 was about 35 million decaliters,” explained Volodymyr Pechko, head of the Ukrsadvinprom association.
He also reminded that in the first years of independence, huge wineries became uncompetitive and lost the market, which led to a crisis of the entire industry.
“In recent years, winemaking began to revive largely due to small wineries and wine tourism in our country. But everyone is now hamstrung by war, so the way out for all of us is to find new markets for our products,” Pechko stressed.
As of February 1, 2022, the total area of vine plantations in Ukraine by all categories of farms amounted to 34.0 thousand hectares, gross harvest of grapes – 257.5 thousand tons. However, after the outbreak of hostilities, almost a quarter of the area under vineyards are temporarily occupied or are in the war zone.
In turn, the deputy head of the association “Ukrsadvinprom” Maksim Urakin noted that Ukraine can produce and export a much larger volume of wine than today.
“In January 2023, Ukraine produced 422 thousand decaliters of wine, with about 328 thousand decaliters sold on the domestic market during the same period. And taking into account the fact that during winter months the production level is lower due to seasonal factor, the export potential of Ukrainian winemaking remains significant”, – said Urakin.
According to the expert, finding partners and entering new markets is not an easy thing to do as there is fierce competition in this segment.
“Most of the major wine producing countries support their producers and encourage them to export. Ukraine will not be able to establish itself as a major winemaking country without systematic government support for domestic producers and without the search for new markets and participation in exhibitions, forums and conferences. Situationally, the industry may also be helped by the fact that because of the hostilities, millions of our citizens were forced to go abroad, where they became local consumers. Including through them we can increase the export of our goods, including wine”, – says Urakin.
This year, representatives of Ukrsadvinprom association and leading Ukrainian winemakers are taking part in ProWein international exhibition on behalf of Ukraine.
This year the exhibition will take place from March 19 to 21. Ukrainian stand will feature products of 10 winemakers under the common brand Wines of Ukraine:
1. Beykush Winery (Nikolaev region)
2. Father’s Wine VB (Ternopil region)
3. Prince Trubetskoy Winery (Kherson region)
4. Chateau Chizay (Transcarpathian region)
5. Stakhovsky Wines (Transcarpathian region)
6. Biologist Craft Winery (Kyiv region)
7. Colonist Winery (Odessa region / Southern Bessarabia)
8. Villa Tinta (Odessa region / Southern Bessarabia)
9. My Wine by Eduard Gorodetsky (Odessa region)
10. 46 Parallel Wine Group (Odessa region).
International exhibition ProWein is one of the largest and most important wine and spirits exhibitions in the world, which is held annually in Dusseldorf, Germany. The event attracts thousands of exhibitors and visitors from all over the world, including wineries, wine merchants, sommeliers and industry professionals. ProWein is hosted by Messe Düsseldorf, the leading organizer of international trade fairs, and usually takes place over three days in March. A wide range of products, including wines, spirits, beer and soft drinks, as well as accessories such as glassware and wine storage solutions, are on display.
One of the key features of ProWein is an extensive program of seminars, tastings and master classes designed to showcase the latest trends and developments in the wine and spirits industry. These events are led by experts from around the world and cover a wide range of topics, from viticulture and winemaking to marketing and sales.

Interfax-Ukraine – information partner of the events

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