Join UP!, an international travel brand founded in Ukraine, is shifting its business model from a traditional tour operator to a vertically integrated comprehensive travel service—Join Up! Travel Universe, the company’s press office told Interfax-Ukraine.
“We are moving to a new stage—creating the brand image of Join Up! Travel Universe, a vertically integrated model that combines all key elements of travel into a single seamless system centered on the customer. Our goal is to move beyond selling individual services and instead manage the entire customer experience: from the inspiration to travel to returning home from the trip,” commented Join Up! co-founder Alina Alba.
The change in the business model also means a change in the approach to the company’s development. While the growth strategy was previously focused primarily on scaling, the focus is now shifting to development “from within”: multi-service capabilities, quality control of the travel experience, and a seamless customer experience where all touchpoints are integrated into a single system (an omnichannel approach) to deliver the necessary service.
The foundation of the vertically integrated model will be: strategic airline partner SkyUp, our own DMCs (destination management companies that serve tourists in vacation destinations), traditional travel agencies (B2B sales), travel shops (offline B2C sales points), and direct online sales via the website. Consumers will be offered package and dynamic tours, hotel bookings, airline tickets, excursions, events, activities, vehicle rentals, and more.
This structure will enable Join Up! to better control quality at every stage of the customer journey and create a cohesive, predictable, and personalized travel experience. The new model also makes it possible to adapt travel solutions more quickly to changes in customer behavior and market conditions, as well as to attract a new audience—people who are accustomed to planning their own trips and organizing the entire travel process.
The new travel planning format will also allow travelers to literally “build” their vacation like a construction set and view all trip details in one place—in the mobile app or web version of the platform.
The updated platform is already available to users, though new services will be added gradually so that customers can receive personalized travel solutions tailored to their needs, budget, and lifestyle. For agents, this transformation opens up new opportunities to expand their product lineup, improve the customer experience, and attract a new audience that values a diverse range of services and seamless interaction.
In addition to transforming its business model, the Join Up!™ brand is updating its visual identity across all official digital platforms.
Over the past 15 years, Join Up! has evolved from a travel agency and local tour operator into an international travel brand. The company is currently represented in Poland, the Czech Republic, Estonia, Latvia, Lithuania, Romania, Ukraine, Kazakhstan, and Moldova. Since its inception, the brand has served more than 8 million tourists across all markets and developed a partner network of nearly 10,000 travel agencies, according to internal data.
As reported, the travel company Join UP! LLC was established in 2013. The ultimate beneficiaries are Yuriy and Oleksandr Alby.
The company’s authorized capital is UAH 72.671 million.
According to Serbian Economist, Ukrainian airline SkyUp Airlines, operating from Chisinau under the brand name of its partner carrier Vision Air, will launch direct seasonal flights on the Chisinau–Tivat (Montenegro) route in the summer season of 2026. This is stated in the airline’s announcement.
According to the published schedule, flights will start on June 9, 2026, and will be operated three times a week — on Tuesdays, Thursdays, and Sundays — until September 20, 2026, on Boeing 737-700 aircraft.
As noted by the industry portal Ex-Yu Aviation, SkyUp will compete directly with the Moldovan carrier FlyOne on the Chisinau–Tivat route, which also plans to operate three flights a week on this route during the summer season.
“Demand for travel to the Balkans is growing every year, as the region combines affordable prices, the sea, nature, and a variety of leisure activities. The launch of flights to Tivat and Tirana gives our passengers more opportunities for summer travel in the 2026 season. We continue to develop our route network from a convenient starting point – Chisinau – and offer quality service at a fair price,” said Daria Alekseenko, SkyUp’s director of scheduled flights.
On the day sales started, tickets for the new route were offered at a promotional fare of €17 one way, SkyUp emphasizes.
Source: https://t.me/relocationrs/1834
SkyUp Airlines has announced the launch of ticket sales for the 2026 summer season and a significant expansion of its route network from Chisinau, which is becoming one of the key aviation hubs for Ukrainian passengers.
According to the carrier’s press service, the schedule includes new flights to Ireland, Switzerland, Spain, Greece, France, Italy, and Georgia.
Among the destinations are:
Chisinau – Madrid (from April 16, 2026, twice a week);
Chisinau – Malaga (from May 2, up to twice a week);
Chisinau – Tenerife (from May 30, once a week);
Chisinau – Paris (CDG) (from April 12, up to twice a week);
Chisinau – Basel (from May 15, twice a week);
Chisinau – Dublin (from December 18, 2025, up to twice a week);
Chisinau – Corfu, Rhodes, Zakynthos (from the end of May, 1–2 flights a week);
Chisinau – Rimini (from May 30, up to twice a week);
Chisinau – Tbilisi (from November 1, 2025, up to 4 times a week).
SkyUp reminded that since April 2025, it has been operating regular flights from Chisinau to a number of popular cities in France, Portugal, Spain, Cyprus, Greece, Germany, the Czech Republic, and Sweden.
The airline, which has been operating for more than six years, received a Maltese license in 2023, allowing it to operate regular flights within European airspace.
Ukrainian airline SkyUp Airlines will begin regular flights from two airports in Romania on June 16, the airline’s press service said on Thursday.
Starting June 16, SkyUp will begin operating flights from Bucharest International Airport (OTP) to Heraklion (Crete, Greece). Tickets will cost from EUR52 one way. Starting June 20, flights to Larnaca (Cyprus) will be added, with tickets costing from EUR53. Also, starting June 20, SkyUp will begin flights to Larnaca from another Romanian international airport, Avram Iancu (CLJ) in Cluj-Napoca. Tickets will cost from EUR57.
“As we continue to expand our presence in Europe, we are focused on building a sustainable business that meets today’s challenges and creates new opportunities for our customers and partners. Together with our strategic partner, tour operator Join UP!, we are strengthening our position in the international market by expanding our presence in promising European destinations,” said SkyUp CEO Dmytro Serokhov.
Earlier it was reported that SkyUp Airlines began operating regular flights from two airports in Poland on May 27.
In April 2025, SkyUp launched regular flights from Chisinau to the following destinations: Paris, Nice (France), Lisbon (Portugal), Barcelona, Alicante, and Palma de Mallorca (Spain), Larnaca (Cyprus), as well as Thessaloniki, Athens, and Heraklion (Greece).
The airline subsequently added three more destinations from Chisinau: in June, it will begin flights to Berlin (Germany), Stockholm (Sweden), and Prague (Czech Republic).
In 2024, SkyUp increased passenger traffic by 61.6% compared to 2023, to 2.5 million passengers.
Ukrainian airline SkyUp Airlinehas added three new destinations from Chisinau airport to its existing ones: starting in June, the company will operate flights to Berlin (Germany), Stockholm (Sweden), and Prague (Czech Republic). SkyUp announced on Friday that the company will start operating new flights in June. On April 4, tickets for the new flights were available at a promotional price of €14.5. Promotional prices are valid from April 4 to October 1, 2025. It is possible to pay for the ticket with the passenger’s balance.
SkyUp reminded that starting from April 2025, regular flights from Chisinau to the following destinations will be launched: Paris, Nice (France), Lisbon (Portugal), Barcelona, Alicante and Palma de Mallorca (Spain), Larnaca (Cyprus), as well as Thessaloniki, Athens and Heraklion (Greece).
In 2024, SkyUp increased passenger traffic by 61.6% compared to 2023 to 2.5 million passengers.
Source: http://relocation.com.ua/aviakompaniia-skyup-dodala-novi-napriamky-aviareysy-z-kyshyneva/
Ukraine’s SkyUp Airlines operated 44.7% more charter flights from April 1 to October 31, a period traditionally considered the summer demand season, than in the same period last year, its press service reported on LinkedIn on Wednesday.
According to SkyUp, the number of charter flights reached 10,129 thousand, carrying 1.52 million passengers.
Under ACMI contracts, the company worked with Wizz Air, HiSky, Arkia Israeli airlines, US-Bangla Airlines Ltd. and Israir Airlines.
Flights were operated to 49 countries.
SkyUp is developing new markets in Asia, Africa, and North America. At the same time, in the summer season of 2024, Egypt was the leader in the destinations (from April 1 to October 31, 1,526 charter flights were operated), Romania (1,445) and Moldova (923), the report says.
Earlier it was reported that in January-August, SkyUp operated 27% more charter flights than in the same period last year – 2.7 thousand.
SkyUp’s website reports that the airline is ready to engage eight medium-haul Boeing 737-800 and two medium-haul Boeing 737-700 aircraft, the average age of which is 14 years, for charter flights. It is also noted that the airline’s operations in 2018 began with a charter program. Then a regular program was launched, and until the outbreak of a full-scale war, the airline successfully developed on a hybrid model. SkyUp cooperated with the largest tour operators in Ukraine and operated year-round charter programs for them. The carrier’s strategic partner is the JoinUP brand!
The company is authorized by the European Aviation Safety Agency (EASA) to operate flights to the European Union and has the right to operate commercial flights to Saudi Arabia and the United Arab Emirates. In June 2022, SkyUp Airlines received an operating permit from Switzerland.
