Turkish shoe retailer FLO is reducing its presence in the Ukrainian market: as of October 2025, it has only one store left in Ukraine — in the Fontan Sky shopping center (Odessa), whereas the company had previously planned to open up to 50 retail outlets.
According to publications, the closure of the company’s stores was influenced by extremely low sales: for example, the FLO hall in the Nikolsky shopping center in Kharkiv had an area of about 1,200 m², but its turnover was 4-5 times lower than expected.
According to data from the state register, in January-June 2025, the Ukrainian division’s revenue amounted to 53.3 million hryvnia, a decrease of 39.3% compared to the same period last year; the company’s loss during this period amounted to about 43 million hryvnia.
FLO is a Turkish footwear chain founded in the 1960s, with more than 850 stores in over 30 countries. It is one of the leading footwear retailers in the Middle East, African, and Eastern European markets. In 2020, FLO entered the Ukrainian market, opening its first stores in Lviv and Kyiv.
Polish fashion brand Sinsay, owned by the large retail group LPP, has opened a store in Dolynska (Kirovohrad region), which is its 350th store in Ukraine, according to Vladislav Druhov, regional sales director at LPP Ukraine.
“We are proud to have opened our 350th Sinsay store in Ukraine right in the heart of Dolynska! This achievement is more than just a number; it is a testament to the passion, dedication, and teamwork of every person who has been part of our journey, from our store and regional teams to logistics, construction, leasing, and support departments,” he wrote on LinkedIn.
As reported, the Polish group LPP, which owns the Reserved, Sinsay, and other brands, plans to double the number of its stores worldwide over the next three years, focusing on the budget brand Sinsay and the overall growth of the company’s sales. There are plans to have a network of 4,400 stores by the end of 2025.
According to the Sinsay website, there are 350 stores operating in Ukraine, with seven more set to open by the end of October.
At the end of 2024, the group’s sales grew by 14.8% to PLN20 billion, and net profit by 5.6% to PLN1.7 billion.
Turkish chain English Home, which sells home goods and decor, is ending its operations in Ukraine and beginning the process of transferring its retail spaces to a local franchise partner. The reasons for this are a decline in the number of customers, falling sales, and high rental costs, according to NV Business.
According to the publication, the chain’s main target audience was women aged 20-40 with children, and with the start of the war, a significant part of this group left the country, which led to a decline in demand. At the same time, the operating company in Ukraine, EHM Ukraine LLC, managed to show revenue of UAH 281.6 million in 2024, which is 4.1% less than in 2023. At the same time, the annual loss reached UAH 43.1 million, which is 47.5% more than in the previous year.
One factor complicating business operations is that the British brand’s stores are located primarily in premium shopping centers, where rental rates remain high and are not offset by the decline in customer traffic. As noted by Yavuz Bekar, Director of International Sales at English Home, “our business operations in Ukraine were not profitable.”
English Home was founded in Turkey in 2008 and is managed by Turgut Aydın Holding. The brand offers collections of British-style home textiles and decor in pastel and muted shades. As of October 2020, there were 33 retail outlets in Ukraine.
On Thursday, October 16, the international chain JYSK opened two renovated stores in the Compact format in Kyiv (Dream shopping center) and Concept 3.0 in Poltava (185 Yevropeiska Street), the company’s press service reported.
“We continue to invest in the development of Ukrainian retail, even despite all the challenges of today. Each reopening is a new level of comfort for shoppers and new opportunities for our colleagues. We believe that quality service, relevant JYSK products, customer care, and Scandinavian values will always remain relevant and add positivity to the daily lives of Ukrainians,” commented Yevgen Ivanitsa, Country Director of JYSK Ukraine.
It is noted that the store in the Dream shopping center was opened on June 6, 2019, and at that time it was the 50th anniversary store of the chain in Ukraine. The area of the renovated JYSK in Dream is 997 square meters, the warehouse is 225 square meters, and the social area is 37 square meters.
The store in Poltava at 185 Yevropeiska Street first opened in 2020. The retail space of the renovated store is 1,046 square meters, the warehouse is 313 square meters, and the social area is 42 square meters.
Currently, there are 110 stores and the jysk.ua online store operating in Ukraine. JYSK employs over 900 people in the country.
JYSK is part of the family-owned Lars Larsen Group, which has over 3,500 stores in 48 countries.
JYSK’s revenue in the 2024/25 financial year was EUR6.2 billion.
Omnichannel tech retailer Foxtrot has purchased and installed backup power supply equipment worth a total of UAH 5.565 million to ensure uninterrupted operation during 2022-2025. As of October, all stores in the chain are energy independent, the company’s press service told Interfax-Ukraine.
“For Foxtrot, investing in energy independence is a necessary step for the company’s operation and development in the context of full-scale war. This makes it possible to organize the full operation of all services and also fulfills the company’s social mission: to be a local ”point of resilience“ for Ukrainians in difficult times,” the press service noted.
During September-October 2025, Foxtrot conducted an audit of its existing resources in case of repeated blackouts: 36 stores in the chain are equipped with generators; 48 were equipped with various types of uninterruptible power supplies; 44 stores were connected to the backup power supply equipment of landlords in shopping centers/malls. All stores are equipped with powerful charging stations, UPS equipment, additional lighting powered by power banks, etc. This allows cash registers and security systems to be activated and provides sufficient lighting for service.
In September and October, one additional backup generator and six charging stations were purchased.
Thanks to innovations in IT infrastructure implemented in 2023-2024, all of Foxtrot’s core business processes — from placing an order on the website to delivering goods in stores — run on reliable digital platforms and remain stable even in the event of a power outage.
A key element in ensuring the operation of stores is the internal ecosystem and the FoxyHUB mobile application, which allows salespeople to advise customers, process purchases, and accept card payments anywhere in the store or even outside it. For convenience, various digital payment methods are available that do not depend on stationary cash registers or POS terminals: via the seller’s mobile app, LiqPay, QR code, or chatbot in Viber/Telegram. The buyer receives a fiscal receipt immediately in electronic form. In October, Foxtrot is launching tap to phone, which will allow sellers to accept card payments via the customer’s smartphone through the app.
In addition, during power outages, stores offer gadget charging stations and free Wi-Fi.
Foxtrot is one of Ukraine’s largest omnichannel retail chains in terms of the number of stores and sales of electronics and household appliances. As of early October 2025, the company operates 127 stores in 68 cities, the Foxtrot.ua online platform, and the mobile app of the same name.
According to YouControl, the revenue of FTD-Retail LLC (Kyiv), which develops the chain, amounted to UAH 14 billion 882.632 million in 2024, which is 17.6% more than in 2023, and its net profit was UAH 6 million 721 thousand against UAH 314 million 436 thousand, respectively.
The founders of the omnichannel retailer Foxtrot are Ukrainian businessmen Gennady Vykhodtsev and Valery Makovetsky.
The international chain JYSK is opening its 110th store in Ukraine and eighth in Odesa on Thursday, according to the company’s press service.
“Despite the challenges of recent years, we continue to invest in the Ukrainian market. The opening of the 110th store is another step in our strategy of sustainable growth,” commented Yevgen Ivanitsa, Country Director of JYSK in Ukraine.
The new store, with a retail space of 950 square meters, is located on the second floor of the Mayak A1 shopping center (107/1 Polkovnika Gulyayeva Ave.). It has an adapted Jysk Compact format, which allows a full range of products to be placed in a smaller area, while maintaining Scandinavian aesthetics and a quality shopping experience.
There are currently 110 stores and the jysk.ua online store operating in Ukraine. JYSK has over 900 employees in the country.
JYSK is part of the family-owned Lars Larsen Group, which has over 3,500 stores in 48 countries.
JYSK’s revenue in the 2024/25 financial year was EUR6.2 billion.
