According to the Serbian business media outlet Parametar, the Ukrainian chain of frozen prepared foods stores, Multi Cook, has launched operations in Serbia. The first store opened in Belgrade at Dunavska 2.
The chain’s founder, Volodymyr Matviychuk, announced the entry into the Serbian market.
“Serbia is our newest country on the Multi Cook map. Today, Multi Cook is much more than just a franchise. It is a global Ukrainian product,” the entrepreneur wrote.
The Multi Cook product line features frozen, home-style semi-prepared foods: varenyky, pelmeni, pancakes, syrniki, cutlets, stuffed cabbage rolls, and other ready-to-cook dishes.
Multi Cook was launched in 2022 and is linked to the history of the well-known Ukrainian chain “Galya Baluvana.” It was founded in Lutsk in 2018. Later, the co-owners began developing international projects independently: Matviychuk focused on Multi Cook, while Alla and Oleksandr Teliga focused on the Wesoła Pani brand.
In 2025, Matviychuk announced his departure from the “Galya Baluvana” brand and the further development of his own brands: Multi Cook, GABAR, and MultiBar.
Currently, Multi Cook has over 270 stores in Europe, the U.S., Canada, the U.K., and other countries. Some locations operate under the MultiBar brand—in this format, customers can not only purchase products but also order ready-to-eat meals.
Ukrainian chain of home-style semi-prepared food stores MULTI COOK has opened a new outlet in Sarasota, Florida (USA), the company announced on Facebook.
“Come and get our homemade semi-finished products — quick, tasty, and homemade,” the company invited.
The MULTI COOK chain is being developed by Vladimir Matviychuk, former co-founder of the Galya Baluvana brand.
MULTI COOK has stores in more than 20 countries, including the US, Poland, Spain, Bulgaria, France, the Netherlands, Slovakia, and others. In addition, Matviychuk is developing MULTIBAR, a format of MULTI COOK stores that allows customers not only to purchase semi-finished products but also to taste ready-made dishes.
A store of the Ukrainian franchise Multi Cook, created by the co-founder of the Galya Baluvana chain of stores, will open in the center of the Slovak capital Bratislava on November 24, the Multi Cook press service reports.
According to the new franchisee, Yuriy Porokhnavets, Slovak law requires that premises for the production and sale of semi-finished products meet the same standards as restaurants. The other day, the Slovak sanitary and epidemiological service signed all the documents that allow opening a Multi Cook convenience store.
It is noted that along with the Multi Cook brand, another direction is developing abroad – Multibar. This is a new network of establishments that will offer ready-to-eat meals for visitors to take away and on-site. One of the first franchisees to open this format will be in Warsaw.
The Porokhnavets family plans to become the first Multibar franchisee in Bratislava.
As reported, the franchise of the Ukrainian chain of convenience stores Galya Baluvana under the Multi Cook brand has been developing since 2022. So far, it is represented by more than 250 stores in 25 countries. According to co-founder Volodymyr Matviychuk, Slovenia will be the 26th country where the franchise will be introduced, followed by Sweden and Switzerland.
Galya Baluvana was founded in 2019 in Lutsk. As of August 2024, the chain had more than 950 stores and 172 franchisees. Since 2023, the company has stopped adding new partners to the general Galya Baluwana network, and only franchisees that were included earlier can open new outlets.
According to Opendatabot, Volodymyr Matviychuk and Oleksandr Teliga are the owners of the chain’s development company, Cooking at Home LLC (Lutsk).
