According to the Serbian business media outlet Parametar, the Ukrainian chain of frozen prepared foods stores, Multi Cook, has launched operations in Serbia. The first store opened in Belgrade at Dunavska 2.
The chain’s founder, Volodymyr Matviychuk, announced the entry into the Serbian market.
“Serbia is our newest country on the Multi Cook map. Today, Multi Cook is much more than just a franchise. It is a global Ukrainian product,” the entrepreneur wrote.
The Multi Cook product line features frozen, home-style semi-prepared foods: varenyky, pelmeni, pancakes, syrniki, cutlets, stuffed cabbage rolls, and other ready-to-cook dishes.
Multi Cook was launched in 2022 and is linked to the history of the well-known Ukrainian chain “Galya Baluvana.” It was founded in Lutsk in 2018. Later, the co-owners began developing international projects independently: Matviychuk focused on Multi Cook, while Alla and Oleksandr Teliga focused on the Wesoła Pani brand.
In 2025, Matviychuk announced his departure from the “Galya Baluvana” brand and the further development of his own brands: Multi Cook, GABAR, and MultiBar.
Currently, Multi Cook has over 270 stores in Europe, the U.S., Canada, the U.K., and other countries. Some locations operate under the MultiBar brand—in this format, customers can not only purchase products but also order ready-to-eat meals.
