Business news from Ukraine

Business news from Ukraine

Rozetka opened 33 new stores in six months

Rozetka opened 33 new stores in January-June 2025 and plans to launch 10 more by the end of the year, according to its press service.

“Despite constant threats, Rozetka opened 33 new stores in the first six months of 2025: 22 of its own and 11 franchises. This is almost half of last year’s figure, when the company added 74 new stores and entered 35 new cities,” the company said in a statement.

It is noted that the new stores will also include relocated facilities.

In addition, Rozetka continues to develop its network of parcel terminals and partner delivery points.

“At the beginning of 2024, there were only four parcel terminals, but now there are already 104,” the company’s press service reported.

Rozetka, an online store for electronics and household appliances, was founded in 2005 in Kyiv by Vladislav and Irina Chechotkin, and later the fund managed by Horizon Capital became a co-owner of the company. Today, the company has transformed into a multi-category online marketplace, but is also developing a network of its own stores. As of August 1, 2025, the network has 549 stores in 166 cities.

 

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Silpo enters Bukovel with its first store

The Silpo chain of stores will open its first supermarket in the Bukovel ski resort in the Ivano-Frankivsk region, according to the Ukrainian Council of Shopping Centers.

The store will open in the village of Polianytsia (1 Shchivky tract). The opening date is not yet known, but preparations for the launch are already underway, as evidenced by the retailer’s job vacancies posted on job search websites.

Previously, Silpo only offered delivery services in this region.

Silpo is one of the largest supermarket chains in Ukraine, founded in 1998. It is part of the Fozzy Group, a trade and industrial group. As of August 2025, the chain has 309 supermarkets in 62 cities.

 

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EVA chain increased its revenue to UAH 14.8 bln in first half of year and opened 29 stores

Rush LLC, owner of the EVA chain in Ukraine, received UAH 14.8 billion in net income in January-June 2025, which is almost 19% more than in the same period of 2024, according to the company’s press service.

The release specifies that net profit for the period amounted to UAH 548 million, while tax payments reached almost UAH 2.5 billion.

In the first half of the year, the company invested UAH 800 million. Significant areas of investment include network development, modernization, and rebranding (almost UAH 150 million), the acquisition of a logistics complex in Brovary from Dragon Capital, as well as the expansion of the self-service checkout network and the introduction of a new store format.

During the first half of the year, the company opened 29 new stores, 16 of which feature the “Women’s Energy” design. The chain now has 1,127 stores in operation, 143 of which feature the “Women’s Energy” design and three in the EVA BEAUTY format.

Thanks to the expansion of its network, EVA has created 225 new jobs. As of June 30, the company had a total of 13,949 employees.

EVA’s private label department continues to develop its portfolio, which currently includes 66 brands. In particular, the division has entered a new category: car fragrances.

In the decorative cosmetics category, the trendy Jelly collection from GlamBee was presented, and the Fabien Marche perfume brand was expanded with two new lines: Hermetic Collection and Kaleidoscop Collection. A new line of skincare products for problem skin, MAY face, was also launched.

The share of private label products in the company’s sales in real terms amounted to 37.88% in the first half of the year. In the second half of the year, specialists plan to focus on developing exclusive private label projects for EVA.UA (beauty gadgets, fitness accessories, etc.), as well as introducing new hair coloring, toning, and styling products to customers.

The company’s logistics department has completed a number of large-scale projects. At the beginning of the year, an agreement was signed with Dragon Capital to acquire a logistics complex in Brovary.

The modernization of the online store’s distribution centers in Lviv and Brovary has increased the maximum order processing capacity from 12-15 thousand to 20 thousand per day at each warehouse. Significant software improvements have been implemented to optimize the selection and control of online orders. All this has made it possible to increase employee productivity in the control and packaging department by 75%, reduce the number of errors in order packaging to 0.013%, cut operating costs for control and packaging by 40%, and reduce the average order picking time by almost 2.5 hours.

Another important area of work for the logistics department is the development of its own courier service. In Dnipro, Lviv, and Kyiv, according to the results of the first half of the year, 68% of courier deliveries are already carried out using the company’s own resources. In the near future, it is planned to expand the service to Odesa and Kharkiv. The share of in-house deliveries to pick-up points in stores has also increased from 54% at the end of 2024 to 64% at the end of the first half of 2025.

The EVA.UA marketplace already offers over 350,000 products from EVA itself and over 130 partner sellers. The growth rate of the company’s online store traffic in the first half of 2025 compared to the same period in 2024 was 26%, the growth rate of orders was 35%, and the growth rate of turnover was 56%.

More than a third of orders on EVA.UA continue to be placed via the company’s mobile app. At the end of the first half of the year, it had over 5.6 million installations and over 800,000 active users per month. In the first half of the year, the company integrated the VISUAL by EVA functionality into the app. In addition, EVA launched a personalized consultation service with a cosmetologist expert in Viber and Telegram chatbots. Currently, EVA chatbots have over 2 million subscribers.

Rush LLC, which manages the EVA chain, was founded in 2002. As of early 2025, the chain had 1,109 stores in operation.

According to Opendatabot, the owner of Rush LLC is listed as Incetera Holdings Limited (100%), a Cypriot company, with Ruslana Shostak and Valeria Kiptika as the ultimate beneficiaries.

At the end of 2024, Rush’s revenue increased by 28.2% compared to the previous year, to UAH 27 billion. Net profit decreased by 36.7%, to UAH 1.4 billion.

 

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EVA chain tests compact store format

On July 12, Rush LLC, owner of the EVA chain in Ukraine, opened its first store of the new compact format “EVA поруч” in the village of Zazimya in the Brovarsky district of the Kyiv region, according to the company’s press service.

By the end of 2025, the chain plans to open 10 EVA Nearby stores. The next openings are already scheduled for July in the Kyiv region in the village of Sofiivska Borshchahivka (Bucha district) and in the village of Hatne (Fastiv district).

It is specified that the experimental format of the compact “EVA Nearby” store will have an average area of about 60 square meters, which is 3-4 times less than a standard EVA store.

“This format is designed to help us meet consumer needs where this was previously impossible due to a lack of space sufficient to open a regular EVA store. EVA Nearby will ensure our presence where it is important to shoppers,” said Viktor Sredniy, COO of the EVA chain.

The range will include around 2,000 SKUs (15-20,000 SKUs in full-format stores). However, the compact format will also feature unique offers with a focus on the affordable price segment. The focus of the assortment will be on household chemicals, household goods, basic childcare products, hygiene products, and body and hair care products. Decorative cosmetics and perfumes will not be available in the new format. However, the advantage of the “EVA поруч” format is that such a store will serve as a pickup point for online orders.

Investments in opening an “EVA поруч” store amount to UAH 500,000, while launching a standard EVA store costs UAH 3-5 million, depending on the design of the retail outlet, its area, and the initial condition of the premises. Each compact store creates an additional 3-4 jobs.

EVA Nearby currently has experimental status. The strategic development potential of the format will be determined by the results demonstrated, which the company plans to evaluate in 2026.

Rush LLC, which manages the EVA chain, was founded in 2002. As of early 2025, the chain had 1,109 stores in operation.

According to Opendatabot, the owner of Rus LLC is listed as Incetera Holdings Limited (Cyprus, 100%), with Ruslana Shostak and Valery Kiptika as the ultimate beneficiaries.

At the end of 2024, Rush’s revenue increased by 28.2% compared to the previous year, to UAH 27 billion. Net profit decreased by 36.7%, to UAH 1.4 billion.

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Ukrainian Aurora opens its first store in Bucharest

The Aurora Group opened its first Aurora store in Bucharest on Friday, July 11. This store is the 50th in Romania, according to the company’s press service, as reported by Interfax-Ukraine.

“Our business model, which combines a wide range of products, high-quality service, and affordable prices, has proven popular with both Ukrainian and European consumers. The opening in Bucharest is a testament to our customers’ trust and a significant step toward conquering the European market. We are proud to represent Ukrainian quality abroad and open up new opportunities for Ukrainian manufacturers on the international stage,” commented Taras Panasenko, co-owner of the Aurora group of companies.

The new Aurora store (Bucuresti, Calea Cringasi nr.29 sector 6) has a total area of 200 square meters and offers a compact store format with a wide range of products, where you can buy everything you need for your daily needs. For comfortable shopping, price checkers are located in the sales area for quick price verification by customers.

The press service noted that Aurora is successfully competing in the Romanian market, with a local customer loyalty index (NPS) even higher than in Ukraine—approximately 80 versus 60.

As reported, the first Aurora store in Romania opened in October 2023 in Suceava, marking the beginning of the company’s international expansion.

In 2024, a distribution center was opened in Bacău, which optimized logistics.

The expansion of the Aurora group of companies in Romania opens up new opportunities for both local and Ukrainian manufacturers. Today, more than 27 Ukrainian companies already export their products for sale in Aurora stores in Romania.

This is not only a stimulus for the growth of Ukrainian exports, but also a bridge to the international market for small and medium-sized businesses from Ukraine. Aurora is a national company with direct foreign investment from the Horizon Capital Fund, founded in 2011 by Lev Zhydenko,

Taras Panasenko, and Lesya Klymenko, with its head office located in Poltava. As of July 2025, the chain has more than 1,700 Aurora stores in Ukraine and 50 Aurora stores in Romania.

 

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JYSK has opened its 109th store in Ukraine — in Karavan shopping center in Dnipro

The international home goods retailer JYSK opened a new store on Thursday in the Karavan shopping center, one of the largest shopping and entertainment centers in Dnipro, according to the retailer’s press service.

“We are delighted to be even closer to our customers in Dnipro. The Karavan shopping center is a popular destination visited by thousands of city residents every day. The new JYSK store will make high-quality home goods even more accessible,” said Yevgen Ivanytsia, Country Director of JYSK in Ukraine.

The opening of this store, which is the 109th in the chain in Ukraine, confirms the company’s strategic course of development and expansion even in wartime.

The store at 17 Nizhnedniprovska Street has a retail area of 1,069 square meters, as well as 192 square meters of warehouse space with 5-meter-high equipment and 32 square meters of office space. The store is designed in accordance with the Store Concept 3.0, which features a modern interior, convenient navigation, and an inspiration zone for shoppers.

JYSK currently operates in 37 cities in Ukraine. In addition, there is an online store at jysk.ua.

The company employs over 800 people in Ukraine.

JYSK is part of the family-owned Lars Larsen Group, which has over 3,500 stores in 50 countries.

JYSK’s revenue in the 2023/24 financial year was EUR5.6 billion.

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