More than 11% of Ukrainians never visit a doctor, while almost 10% do so more than 10 times a year.
According to the results of a survey conducted by the research company Active Group and the Experts Club analytical center in early February, 41.3% visit doctors 1-2 times a year, 27.2% – 3-5 times, and 10.4% – 6-10 times.
“The group of people who do not visit doctors at all requires a separate study of the reasons, which may include financial barriers, mistrust, and psychological burnout,” said Alexander Pozniy, director and co-founder of the research company Active Group.
He drew attention to the fact that most respondents visit a doctor once or twice a year, but noted that there may be different reasons for this.
“We need to ask the question, why is this so: because our people are so healthy, or because people cannot go to the doctor or do not trust doctors. But this is a question for the medical professionals themselves,” he said.
Pozniy also noted that according to the survey results, “family doctors are accessible to the majority of the population, especially in cities,” while access to specialists, especially for rural populations and populations in small or remote communities, raises questions “primarily due to the lack of the necessary number of specialists.”
For his part, Grigory Soloninka, a member of the board of the public organization “Kyiv Regional Organization of the All-Ukrainian Medical Society” (VUO), professor of the Department of Internal and Occupational Diseases at the Kyiv Medical University, noted that “we need to return to the issue of rural medicine and, perhaps, make certain changes so that the rural population does not receive fewer services than the urban population.”
“If we take a remote village, then, perhaps, there is a problem with getting to a narrow specialist and receiving specialized medical care,” he said.
For his part, Experts Club founder Maxim Urakin noted that “medicine is part of the country’s economic stability, and when medical expenses erode family budgets, it affects consumption, savings, and people’s ability to work and recover.”
“In Ukraine, almost a quarter of the population spends up to 20% of their family budget on medicine, and one in five spends more than 20%. If we translate this into the language of economic financial analysis, then from the point of view of international methodology, the fact that a person spends more than 10% of their budget is catastrophic. In other words, we see a sign of a serious financial burden,” he said.
The study was conducted on the SunFlowerSociology online panel on a representative sample on February 11-12, 2026. The survey involved 1,000 respondents from a representative sample in all regions of Ukraine, except for the temporarily occupied territories.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SOLONINKA, SURVEY, URAKIN, Єременко
According to a survey conducted by research company Active Group and the Experts Club analytical center in early February, 28.4% of Ukrainians prefer Ukrainian medicines.
According to Alexander Pozniy, CEO and co-founder of Active Group, 33.4% of respondents more often choose imported medicines, while for 38.2% of respondents, the country of origin of the drug is irrelevant.
“For manufacturers, this means that competition is based on reputation, proven effectiveness, and stability of supply, and Ukrainian brands can strengthen their position through quality and clear communication,” said Alexander Pozniy, CEO and co-founder of Active Group.
According to Experts Club founder Maxim Urakin, “the fact that almost a third of consumers choose domestic drugs shows the importance of accessibility and trust in quality in the domestic market.”
The study was conducted on the SunFlowerSociology online panel on a representative sample on February 11-12, 2026. The survey involved 1,000 respondents from a representative sample in all regions of Ukraine, except for the temporarily occupied territories.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SOLONINKA, SURVEY, URAKIN
According to the results of a survey conducted by the research company Active Group and the Experts Club analytical center in early February and presented at the Interfax-Ukraine press center, 31.4% of respondents called electronic prescriptions “very convenient,” 44.1% called them “rather convenient,” 18.7% called them “rather inconvenient,” and 5.9% called them “very inconvenient.”
“Digital tools gain support when they save time and really simplify access to medicines,” said Experts Club founder Maxim Urakin.
“Negative attitudes among some users are usually associated with practical failures and varying levels of digital literacy, and this needs to be taken into account when fine-tuning the service,” said Alexander Pozniy, CEO and co-founder of Active Group.
The study was conducted on the SunFlowerSociology online panel using a representative sample on February 11-12, 2026. The survey involved 1,000 respondents from a representative sample in all regions of Ukraine, except for the temporarily occupied territories.
ACTIVE GROUP, EXPERTS CLUB, Poznyi, SOCIOLOGY, SOLONINKA, SURVEY, URAKIN, Єременко
According to the results of a survey conducted by the research company Active Group and the Experts Club analytical center and published in the Interfax-Ukraine press center, when buying medicines, 50.5% of respondents primarily focus on the combination of price and effectiveness, 25.0% on price, and 24.5% on effectiveness.
The survey was conducted online on February 11-12, 2026, with 1,000 respondents (18+).
“The choice of ‘price plus effectiveness’ reflects the desire to get results, but within a limited budget,” said Experts Club founder Maxim Urakin.
“Consumers are becoming more rational, and this intensifies competition among manufacturers for trust and affordability,” said Active Group CEO and co-founder Alexander Pozniy.
The study was conducted on the SunFlowerSociology online panel using a representative sample on February 11-12, 2026. The survey involved 1,000 respondents from a representative sample in all regions of Ukraine, except for the temporarily occupied territories.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SOLONINKA, SURVEY, URAKIN
50.5% of Ukrainians said they had not seen any improvements after the medical reforms (in particular, the introduction of the National Health Service), 24.7% reported improvements, and another 24.8% were undecided.
At the same time, 64% of respondents said they had encountered unofficial payments in medical institutions, and 52.2% considered the medical system to be corrupt (another 44.3% considered it to be “partially corrupt”). This is according to the results of a survey conducted by the research company Active Group using the SunFlowerSociology online panel.
Active Group Director Oleksandr Pozniy noted that against the backdrop of more critical assessments of the reform, people often separate their trust in a particular doctor from their trust in the system as a whole.
“We can say that family doctors, especially those who have been specifically and consciously chosen, are trusted. It is quite a common situation when people may not trust the system, but trust a specific doctor they know. At the same time, reform exists when it changes everyday experience, and although some changes have taken place, there is still dissatisfaction with this reform,” he said at a press conference at the Interfax-Ukraine agency on Friday.
According to the study, Ukrainians most often assess the state of the healthcare system as “average” (54.6%), “rather poor” (18.7%), or “very poor” (7.2%); 2.9% said “very good” and 16.7% said “rather good.”
At the same time, the level of trust in family doctors remains relatively high: 29.5% of respondents said they completely trust them, 61.9% said they partially trust them, and 8.6% said they do not trust them.
The survey also identified problems with access to medical care and resources at the local level. In particular, 23.8% of respondents believe that it is “very easy” to get a consultation with a family doctor, 55.1% say it is “easy,” 18.1% say it is “difficult,” and 2.9% say it is “very difficult.” Only 10.1% responded that their local hospital has “enough” modern equipment and medicines, 45.8% said “somewhat enough,” and 32.4% said “no.”
In addition, according to respondents, the wait time for an appointment with a specialist exceeds one month in 11.5% of cases, lasts 2–4 weeks in 19.8% of cases, 1–2 weeks in 28.4% of cases, and up to one week in 40.2% of cases.
Active Group founder Andriy Yeremenko attributed some of the negative assessments to the scale of direct household expenses.
“In fact, we see that more than 90% pay for treatment in one way or another, although medicine is formally free. If you don’t have insurance, you still pay — either for medicine or for procedures. Therefore, the issue of financial accessibility remains key for most families,” he said.
According to the survey results, in 2024–2025, 68.2% of respondents said they paid for medical services or medicines themselves on a regular basis, 25.1% said they did so occasionally, and 6.7% said they did not pay.
At the same time, 20.9% reported spending more than 20% of their family budget on medicine, another 23.2% spent 11-20%, 39.8% spent 5-10%, and 16.1% spent less than 5%.
Maksym Urakin, PhD in Economics and founder of the Experts Club information and analytical center, commenting on the survey data, said that high proportions of healthcare costs affect not only well-being but also economic stability.
“As an economist, I want to emphasize that medicine is an integral part of a country’s economic stability, and when healthcare costs erode family budgets, it affects consumption and people’s ability to recover. In international monitoring methodology, it is considered catastrophic if a person spends more than 10% of their budget on medicines. And here we see a sign of a serious financial burden,” he stressed.
Separately, participants drew attention to the dynamics of medicine prices and the effectiveness of compensation mechanisms. Thus, 52.3% of respondents said that the prices of medicines they buy regularly had “increased significantly,” 43.9% said they had “increased slightly,” 3.6% said they had “remained unchanged,” and 0.2% said they had “decreased.”
Regarding the state program for reimbursement of the cost of medicines, 13.1% of respondents said they use it, 70.6% said they do not use it, and another 16.3% said they have heard of it but have not used it. Among those who received medicines under the program, 24.7% said they received them free of charge, and 75.3% said they paid extra.
Grigory Soloninka, a member of the board of the Kyiv Regional Organization “VULT” and professor at the Kyiv Medical University, believes that the pandemic and full-scale war have significantly influenced the perception of the reform, but there are also “positive elements.”
“To a certain extent, there are reforms: there are positive aspects and there are negative aspects. But this negativity was largely influenced, first of all, by the pandemic, then by the war — that is, our reforms began, perhaps, at the wrong time. But there are positives from these reforms, and we see that there is a good program for people over 40, screening,” he said.
The survey also separately assessed the impact of the war on the availability of medical services: 48.1% of respondents reported that they felt access had deteriorated due to the war, 36.9% said no, and 15% were undecided. Respondents identified the outflow of medical personnel (60.3%) as the most acute problem in healthcare during wartime, followed by the destruction of infrastructure (22.7%) and a shortage of medicines (13.4%).
The survey was conducted on February 11–12, 2026, using a self-administered questionnaire, with a sample of 1,000 respondents aged 18 and older throughout Ukraine, excluding temporarily occupied territories. The theoretical statistical error is up to 3.1% with a 95% confidence level.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SOLONINKA, SURVEY, URAKIN
Personnel reshuffles initiated by the President of Ukraine at the start of 2026 are perceived by society with restraint: amid high awareness, Ukrainians more often speak of cautious hope than of a feeling of real renewal of power, according to the results of a nationwide survey by the research company Active Group.
According to the published data, 79.2% of respondents reported that they had heard about the personnel changes, and another 14.8% noted that they “had heard something but are not sure about the details.” 6.0% of those surveyed learned about these decisions for the first time – thus, the overall level of awareness exceeds 94%.
At the same time, assessments of the consequences of the personnel changes remain uncertain: 43.6% of respondents believe that these decisions brought more benefit to the country, 18.3% – more harm, and almost 38.0% were unable to give an unambiguous answer.
The founder of the sociological company Active Group, Andrii Yeremenko, commenting on the survey results, noted that the recorded high awareness of the personnel decisions did not transform into a formed assessment of their consequences.
“We see a situation where more than 94% of respondents have at least heard about these appointments, but almost 38% cannot say whether this is more benefit or harm. This means that society currently does not have sufficiently clear markers of effectiveness – people expect practical results, not signals of a ‘reset’ at the level of personalities. The distribution of answers regarding the ‘renewal of power’ almost equally additionally confirms that there is a demand for change, but it is tied to governance logic and the implementation of decisions, not to the very fact of personnel replacements,” Yeremenko emphasized.
When asked whether the decisions of recent weeks can be considered a renewal of power, 42.5% answered in the affirmative, while 46.7% answered negatively. In the emotional dimension, 52.1% of respondents stated that the personnel reshuffles give more hope, while 29.1% said that disillusionment prevails; at the same time, 10.2% feel “only hope.”
Among the areas of state policy that, in respondents’ opinion, may be strengthened as a result of the appointments, foreign policy, diplomacy and the negotiating track were most often named: 41.5% expect strengthening, 13.2% – weakening. Regarding the defense of the state, 39.0% forecast strengthening, 20.5% – weakening. For a number of domestic areas – social policy, the economy, the work of law enforcement agencies and the fight against corruption – restrained or negative expectations prevail, while a significant share of “hard to say” answers remains.
Assessing the impact of personnel decisions on trust in key officials, most respondents report no changes. In particular, regarding President Volodymyr Zelensky, 63.8% noted that the level of trust did not change, 17.5% speak of an increase in trust, and 13.5% – of a decrease. Regarding Kyrylo Budanov, 54.5% did not feel changes, 24.0% record an increase in trust, and 13.4% – a decrease; regarding Mykhailo Fedorov, respectively 55.3%, 18.6% and 15.8%. The most critical indicators are for Denys Shmyhal: 57.5% stated no change, 24.9% – a decrease, and 8.2% – an increase in trust.
The director of the sociological company Active Group, Oleksandr Poznyi, emphasized that the emotional background around the reshuffles remains restrained, and the impact on trust in key figures is limited.
“More than half of respondents say that personnel decisions give more hope, but only about 10% feel this hope unconditionally. At the same time, for most of those involved in the appointments, the dominant answer is ‘trust has not changed,’ which indicates the absence of an effect of rapid restoration of trust. In such a situation, society will assess these decisions through concrete results – primarily in the external contour and the security sphere, where the balance of expectations is more positive, while in domestic areas, in particular the economy, the law enforcement system and anti-corruption policy, significant skepticism remains,” Poznyi added.
The distribution of trust in well-known public figures, according to the survey data, indicates fragmentation: the highest level of trust is held by Kyrylo Budanov (43.2%), followed by Valerii Zaluzhnyi (37.7%) and Volodymyr Zelensky (27.4%). Also on the list are: Andrii Biletskyi (15.6%), Petro Poroshenko (13.1%), Denys Prokopenko (13.0%), Serhii Prytula (12.0%), Dmytro Razumkov (11.6%), and Vitalii Klychko (10.1%). Separately, 21.3% of respondents stated that they do not trust any of those listed.
The highest indicators of distrust, according to the study, are recorded for Oleksii Arestovych (68.5%), Yuliia Tymoshenko (60.7%) and Yurii Boiko (54.5%); Petro Poroshenko (46.7%) and Vitalii Klychko (36.5%) also have high levels of distrust. At the same time, distrust is also expressed toward Volodymyr Zelensky (33.1%), Valerii Zaluzhnyi (16.6%) and Kyrylo Budanov (15.6%).
More than half of Ukrainians already feel the start of the election campaign: 54.2% answered “yes” (including 17.3% – “definitely yes”), 32.6% – “no,” and 13.2% were undecided.
In February 2026, the highest support among potential presidential candidates is held by Volodymyr Zelensky – 22.3% (compared to 17.8% in December 2025 and 21.7% in January 2026). Support for Valerii Zaluzhnyi, according to the survey, decreased to 10.8% (from 16.6% in December and 14.9% in January). Kyrylo Budanov’s rating increased to 9.4% (after 6.3% in January), Petro Poroshenko has 7.4%, and other candidates do not exceed 4%. The share of those ready to vote “against all” or spoil the ballot increased to 10.6% (from 7.5% in December), 7.2% do not plan to take part in the elections, and 14.5% were undecided. In the negative ratings, the greatest rejection is toward Oleksii Arestovych (56.5%) and Yuliia Tymoshenko (52.2%), followed by Yurii Boiko (45.3%) and Petro Poroshenko (42.5%).
Electoral attitudes regarding possible elections to the Verkhovna Rada also do not form a dominant force. Valerii Zaluzhnyi’s party has 11.9% in February (against 14.2% in December), Kyrylo Budanov’s party – 10.1% (after 8.8% in January), Volodymyr Zelensky’s party fluctuates within 9.9–10.7%, and European Solidarity – 10.3% in February (after 11.0% in January). The Azov party decreased to 6.1% (from 7.6% in December). The share of those ready to vote “against all” increased to 10.1% (from 6.3% in December), 7.7% do not plan to participate in the elections, and 13.1% were undecided.
The survey was conducted by Active Group using the SunFlower Sociology online panel методом self-completion of questionnaires among citizens of Ukraine aged 18+. The sample size is 2,000 respondents; the sample is representative by age, gender and regions of Ukraine. The data collection period was January 31 – February 1, 2026. The theoretical margin of error at a confidence probability of 0.95 does not exceed 2.2%.
