Nearly half (45%) of parents spend more than 6,000 hryvnias on back-to-school preparations, with the bulk of the expenses going toward clothing and shoes. This is according to the results of a Rakuten Viber survey.
“45% of Ukrainian parents spend more than 6,000 hryvnias on preparing their child for school. One in five respondents (18%) spends 3,000–6,000 hryvnias, while 10% say they don’t buy anything—they already have everything they need from last year,” according to a Rakuten Viber statement received by the Interfax-Ukraine news agency on Thursday.
Rakuten Viber asked parents how much they spend on preparing their child for school and what takes up the largest portion of their budget.
Responses to the question “How much are you spending on getting your child ready for school this year?” were distributed as follows: Over 6,000 hryvnias – 45%; 3,000–6,000 hryvnias – 18%; 1,000–3,000 hryvnias – 14%; Did not buy anything—we have everything we need from last year—10%; Up to 1,000 UAH—8%; Did not buy anything—everything was given as gifts by relatives or purchased by the school—5%.
Here’s how school expenses were broken down: 58% of respondents spend the most on clothing and footwear: school uniforms, gym clothes, and seasonal items. Another 11% noted that school supplies—from notebooks to backpacks—were their biggest expense.
When asked, “What took up the largest portion of the budget while preparing for school?” the responses were distributed as follows: Clothing and shoes (school uniforms, athletic wear, seasonal items) – 58%; School supplies (from notebooks to backpacks) – 11%; Educational gadgets (laptop, tablet, smartphone, power bank) – 8%; Textbooks and other reading materials – 3%; Setting up a home workspace (desk, chair, desk lamp) – 3%; Expenses were roughly equal across all categories – 17%.
About 10,000 users participated in the survey conducted on Rakuten Viber Ukraine’s official channel. The research methodology consisted of an anonymous online survey. The key age group was 34–45 years old, with over 50% of respondents under the age of 45.
17% of residents of the Ukrainian capital surveyed in the “Kyiv Digital” app say they experience constant fatigue, while another 15% note that they often experience anxiety.
The results of the survey on emotional state conducted in the app show that 17% of Kyiv residents feel constant fatigue, 15% often experience anxiety, 13% each have sleep problems, experience irritability or outbursts of anger, and feel on the verge of exhaustion, 11% feel apathetic, 10% feel well considering the situation, and 7% feel lonely.
When asked whom they turn to for support in difficult times, 39% said that they usually go through difficult moments on their own, 41% turn to family and friends, 8% to a psychologist or psychotherapist, 4% to colleagues and neighbors, 3% to specialized online resources, and 2% to a family doctor.
Kyiv residents were also asked what usually helps them support their emotional state. Thus, 23% answered that conversations with friends and family help them, 16% said reading books, watching films and other cultural activities, 15% each said immersion in work and sports and physical activity, 9% said sedative medications, 6% social networks, 5% maintaining a balance between work and rest, 4% psychological self-help skills, 3% volunteering and support for the Armed Forces of Ukraine, and 2% psychological consultations.
A total of 40.4 thousand users of the “Kyiv Digital” app took part in the surveys.
Canada is among the group of countries that consistently enjoy a high level of positive perception within Ukrainian society. According to the survey results, 76.2% of respondents describe their attitude toward Canada as positive. Specifically, 39.4% of Ukrainians indicated a “completely positive” attitude, while another 36.8% described it as “mostly positive.” This distribution of responses indicates not only broad support but also a deeply entrenched positive image of the country.
At the same time, the level of negative perception of Canada is minimal—only 2.3% (1.4% “mostly negative” and 0.9% “completely negative”). This is one of the lowest figures among all countries included in the study. This result confirms that negative assessments are isolated and do not significantly influence overall perception.
The share of neutral responses is 20.3%, which is a moderate figure. This means that while most Ukrainians have already formed a positive attitude toward Canada, a certain portion of respondents lack sufficient personal experience or information to make a clear assessment. At the same time, only 1.2% of respondents were unable to decide on an answer, which further underscores the high level of certainty in public opinion regarding this country.
Overall, Canada demonstrates one of the most balanced and positive perception profiles: the combination of a high share of “fully positive” assessments with virtually no negativity forms a solid reputation capital. This indicates that the country’s image in Ukraine is based not only on general perceptions but also on a systematic view of Canada as a reliable partner.
“Canada is among those countries toward which Ukrainians have formed not just a positive, but a consistently positive attitude. This is the result of long-term interaction, support, and presence in the Ukrainian information space. In such cases, even neutral responses do not blur the overall picture, but only underscore its consistency,” noted Oleksandr Pozniy, director of the research company Active Group.
Thus, Canada ranks among the top countries with the highest level of trust in Ukrainian society. The combination of high positive perception and minimal negativity creates a foundation for further strengthening bilateral relations, particularly in the areas of politics, the economy, and humanitarian cooperation.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Canada ranks 41st in total trade volume of goods with Ukraine, with a figure of $416.2 million.
Imports of Canadian goods are twice as high as Ukrainian exports, resulting in a trade deficit of $139.9 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, CANADA, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
According to the results of a public opinion poll conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, perceptions of Brazil in Ukrainian society show moderately positive trends, although a high level of neutrality remains the key characteristic. Most Ukrainians do not have a clearly formed attitude toward this country, but the share of positive assessments is gradually increasing.
Overall, the positive attitude toward Brazil stands at 29.4%, which is a noticeable increase compared to August 2025 (24.3%). At the same time, 9.8% of respondents chose the “completely positive” option, and another 19.6% selected “mostly positive.” This trend indicates a gradual strengthening of the country’s positive image, although it remains relatively moderate.
At the same time, negative assessments have decreased—from 12.3% to 8.4%. Within the structure of negative perceptions, 7.7% fall under the “mostly negative” category and only 0.7% under “completely negative.” This means that critical perceptions of Brazil in Ukraine are diminishing and are not systemic in nature.
Most telling is the high level of neutrality—58.7% of respondents. This indicates that for most Ukrainians, Brazil remains a country that does not occupy a significant place on the informational or political agenda. The absence of active interaction or regular information flows shapes precisely this model of perception.
Additionally, 3.5% of respondents were unable to determine their position. Combined with neutral assessments, this creates a significant segment of “undecided attitudes,” which could potentially change depending on the development of bilateral relations or the country’s media presence.
From a dynamic perspective, Brazil shows a positive trend: an increase in the share of positive assessments is accompanied by a simultaneous decrease in negative ones. This indicates a gradual improvement in the country’s image in Ukraine, although it is occurring against a backdrop of general inertia in neutral perception.
Overall, Brazil remains a “peripheral” country for Ukrainians in terms of emotional perception, yet with potential for further improvement of its image. The high proportion of neutral assessments means that future changes in perception will largely depend on the level of economic, diplomatic, and informational interaction between the two countries.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Brazil ranks 50th in total trade volume of goods with Ukraine, with a figure of $335.6 million. At the same time, imports from Brazil are nearly four times higher than Ukrainian exports, resulting in a bilateral trade deficit of $193.5 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, BRAZIL, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
According to the results of a sociological survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, perceptions of Mexico in Ukrainian society are characterized by a high level of neutrality and a relatively moderate share of both positive and negative assessments. At the same time, the trend shows a gradual increase in positive attitudes and a simultaneous decrease in negative ones, indicating a cautious normalization of the country’s image.
The total share of positive attitudes toward Mexico stands at 21.5%, of which 5.4% of respondents chose the option “completely positive,” and another 16.1% selected “mostly positive.” Compared to August 2025, this figure has increased (from 19.7% to 21.4%), indicating a gradual strengthening of positive perceptions, although they remain relatively limited.
Negative assessments, conversely, show a decline—from 10.0% to 8.6%. Within the structure of negative attitudes, 7.7% fall into the “mostly negative” category and only 0.9% into the “completely negative” category. This means that while a critical perception of Mexico exists, it is not dominant and is rather moderate in nature.
Neutrality remains the key characteristic of Ukrainians’ attitudes toward Mexico—66.2% of respondents chose this option. Such a high figure indicates the absence of a clearly formed image of the country in the public consciousness. For most respondents, Mexico is neither an important political partner nor a country with distinct emotional significance.
Additionally, 3.7% of respondents were unable to decide on their assessment, which, together with the high proportion of neutral responses, forms a significant segment of “undetermined attitudes.” This means that perceptions of Mexico depend to a large extent on the level of awareness and the country’s presence in the Ukrainian information space.
From a dynamic perspective, the situation appears moderately positive: the increase in positive assessments is accompanied by a simultaneous decrease in negative ones. This may indicate the gradual formation of a more favorable, albeit still weakly expressed, image of the country.
Ultimately, Mexico remains a country with a predominantly neutral perception among Ukrainians, but with a trend toward a slow improvement in its image. The high proportion of neutral assessments creates significant potential for future changes, which will depend on the development of economic, cultural, and informational ties between the countries.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Mexico ranks 49th in total trade volume with Ukraine, which amounts to $350.0 million. At the same time, imports of Mexican goods exceed Ukrainian exports by more than seven times, resulting in a trade deficit of $264.7 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, MEXICO, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
The results of a survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center showed that perceptions of Bangladesh in Ukrainian society are characterized by a predominance of neutral assessments and a relatively low level of both positive and negative attitudes. At the same time, compared to the previous survey, there has been a gradual increase in both positive and negative assessments, indicating a certain intensification of perceptions of this country.
The overall share of positive attitudes stands at 13.0% (specifically, 4.4% “completely positive” and 8.6% “mostly positive”). This is a relatively low figure, indicating a limited level of emotional engagement among Ukrainians regarding Bangladesh. At the same time, the trend shows an increase in positive attitudes—from 9.7% to 13.1%—which may indicate a gradual expansion of the country’s informational or economic presence in Ukrainian perceptions.
Negative assessments also show an increase—from 7.7% to 9.6%. In terms of composition, they consist of 7.7% “mostly negative” and 1.9% “completely negative” attitudes. Although these figures remain relatively low, their trend indicates the emergence of a more defined, albeit still limited, negative backdrop.
At the same time, a key characteristic of attitudes toward Bangladesh is the high level of neutrality—71.6%. This is one of the highest figures among the countries surveyed, indicating low awareness or a lack of clear associations. In practical terms, this means that for most Ukrainians, Bangladesh is not a country associated with significant political, economic, or cultural reference points.
Additionally, 5.8% of respondents were undecided, which, combined with the high proportion of neutral assessments, forms a significant segment of “undetermined perception.” This creates potential for future changes—both toward strengthening a positive image and toward an increase in critical attitudes, depending on the informational context.
In summary, Bangladesh remains a country with a minimally established image in the perception of Ukrainians. Despite a slight increase in both positive and negative assessments, neutrality is the defining factor. This means that the further evolution of attitudes will depend primarily on the country’s level of presence in the Ukrainian information space and the development of bilateral contacts.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Bangladesh ranks 48th in total trade volume with Ukraine, with a figure of $355.8 million. The bilateral trade balance is relatively close to equilibrium, but imports still slightly exceed exports, resulting in a small trade deficit of $26.9 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, BANGLADESH, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
