Business news from Ukraine

65% of Ukrainians could not recall a single brand of domestic wine – survey

More than 65% of Ukrainians surveyed cannot recall a single brand of domestically produced wine. This is evidenced by the results of a sociological survey conducted by Active Group in cooperation with the Kyiv-based analytical center Experts Club.

Among the domestic wine brands most frequently mentioned by Ukrainians are Koblevo, Shabo, Villa Krym, Bolgrad, Chizay, Kolonist, Inkerman, Oreanda and others. Also, only 30% of respondents have tasted Ukrainian-made craft wine at least once in their lives, and 17% do not know what craft winemaking is.

On the other hand, 54% of respondents would prefer Ukrainian wine if they had to choose a bottle for a visit or a party. At the same time, 47% of respondents prefer Ukrainian alcohol in general, while 27% prefer imported alcohol, and 27% are undecided.

In addition, the survey showed that 30% of citizens do not drink alcohol at all, 28% drink alcohol once a month or less, and 16% drink no more than once a week.

“In wine-growing countries, people are very patriotic about their own products, but in Ukraine, for some reason, sommeliers would rather recommend a foreign product than Ukrainian ones, even though we have quite high-quality craft wines. Therefore, it is necessary to change the worldview and popularize our own production so that the word Ukrainian is synonymous with quality,” said Oleksandr Poznyi, director of Active Group.

In turn, Maxim Urakin, founder of the Experts Club think tank, emphasized the importance of Ukrainian wine in new markets.

“Increasing export volumes is also a good information occasion that will make Ukrainian wine more popular among our consumers. This can be achieved through obtaining international certificates confirming the high quality of Ukrainian wine, as well as through cooperation with well-known winemakers from other countries to improve the skills of Ukrainian winemakers. An example of such cooperation is the assistance to Ukrainian winemaking from the world-famous representative of this industry, Ricardo Fernandez Nunez, owner of the international wine group Vinos de la Luz,” said Urakin.

Volodymyr Pechko, Chairman of the Association of Gardeners, Winegrowers and Winemakers of Ukraine (UKRSADVINPROM), noted that the creation and presentation of new unique varieties and improvement of production technologies could be important factors that will improve the image of Ukrainian craft wine among consumers.

“Ukrainian wineries are increasingly implementing modern wine production technologies. This can be a good reason to hold public events and popularize this product. In particular, UkrSadVinProm has stepped up the use of the latest technologies in the field of planting, processing, cleaning, storage and transportation of wine and wine materials to ensure that Ukrainian fruits and berries meet international quality standards,” said Pechko.

The survey was conducted in July 2023 among Ukrainian citizens aged 18 and older by self-administered questionnaires in the SunFlowerSociology panel.

About 1 thousand respondents – citizens of Ukraine aged 18 and older – took part in the survey, which was conducted online in the SunFlower Sociology panel. The survey program was developed jointly by Experts Club and Active group.

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20% of the adult population of all Ukraine had to change their place of residence, while more of those who are forced to leave are in the eastern regions of the country (58%) and among young people (33%), according to the results of the nationwide survey “Socio-economic problems during the war”, conducted by the sociological group “Rating” on April 26.
The results of the study note that the rate of 20% of those who left their homes has remained unchanged since mid-March.
Since the beginning of April, the number of those who plan to return home in the near future has slightly decreased (from 29% to 22%). But there were more of those who would like to return, but a little later (from 24% to 31%). The number of those who intend to return home has hardly changed, but after the war (43%).
33% of respondents noted that they attended church on Easter, 67% did not attend. This is a higher figure than during the first quarantine (April 2020), but lower than it was before 2020. Most of those who were in church on Easter were among the inhabitants of the western regions and the rural population.
In the course of the study, 1,000 respondents over 18 years of age and older were interviewed using the CATI method (Computer Assisted Telephone Interviews – telephone interviews using a computer) in all areas, except for the temporarily occupied territories. The sample is representative in terms of age, gender and type of settlement, the error of the representativeness of the study with a confidence probability of 0.95 is no more than 3.1%.

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President of Ukraine Volodymyr Zelensky has invited Ukrainians to speak out on the day of local elections on October 25 whether they support the reduction of the number of members of the Verkhovna Rada from 450 to 300 MPs, the legalization of medical cannabis and raising of the issue of using the security guarantees defined by the Budapest Memorandum at the international level.
“Here are three final questions from the survey. Should the number of parliament members in the Verkhovna Rada be reduced to 300? Do you support the legalization of medical cannabis in Ukraine to reduce pain for seriously ill patients? Should Ukraine raise the issue of using the security guarantees defined by the Budapest memorandum at the international level?” Zelensky wrote on his Facebook page on Friday.
At the same time, he turned to subscribers who support the survey on these items: “Then come to the polls on October 25 and let us know your opinion!” “And in the comments (…) you can suggest questions for the next polls. After all, their outcomes depend on you!” added the head of state.
As reported, on October 13, Zelensky announced a nationwide poll in the country during local elections on October 25, in which citizens will be asked to answer five questions. Talking about what questions will be proposed, he said: “More on that later.”
On October 14, Zelensky invited Ukrainians, as the first question for a nationwide poll, to express their opinion on whether it is necessary to introduce life sentences in the country for corruption on an especially large scale.
On October 15, he made public the second question for the citizens of Ukraine: to express the opinion whether they support the creation of a free economic zone in Donbas.