Business news from Ukraine

Business news from Ukraine

Ukrainians’ attitude toward New Zealand: friendly image of “country at end of world”

11 May , 2025  

According to a survey conducted by Active Group and the Experts Club analytical center, 56.6% of Ukrainians have a positive attitude toward New Zealand. In particular, 34.6% of respondents said they had a “mostly positive” attitude toward the country, and another 22.1% said they had a “completely positive” attitude.

A neutral position was taken by 37.4% of respondents, which indicates limited knowledge about the country, but without prejudice. Only 1.3% of respondents expressed a negative attitude (1.3% mostly negative, 0% completely negative), and 4.7% were unable to decide on an answer.

“New Zealand is perceived by Ukrainians as one of the most peaceful, progressive, and naturally attractive countries in the world. Its environmental policy, the well-being of its citizens, and its positive image in world culture create a consistently high level of sympathy,” commented Maksim Urakin, candidate of economic sciences and founder of the Experts Club information and analytical center.

New Zealand has a strong positive image among Ukrainians, despite its geographical remoteness. Its support for international values and reputation as a peaceful, developed country form the basis for this friendly attitude.

The presentation of the study is available at the link.

 

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