Bulgaria evokes a moderately positive or neutral attitude among most Ukrainians. This is evidenced by the results of a sociological survey conducted by Active Group in cooperation with the Experts Club analytical center in April 2025.
According to the survey, 42.1% of respondents have a positive opinion of Bulgaria (33.6% — mostly positive, 8.4% — completely positive). Only 4.1% of respondents have a negative attitude (3.4% — mostly negative, 0.7% — completely negative). However, more than half of Ukrainians — 50.7% — took a neutral position, which is one of the highest rates among all countries. Another 3.2% were unable to answer.
“This result indicates not so much indifference as the lack of an active presence of Bulgaria in the Ukrainian information space. Its support is not denied, but it is not perceived as influential or strategic,” said Maksim Urakhin, founder of Experts Club.
To build a stronger image of Bulgaria in Ukraine, it is important not only to participate in international support, but also to communicate this through public communication.
The presentation of the study is available at the link.
ACTIVE GROUP, DIPLOMACY, EXPERTS CLUB, Pozniy, SOCIOLOGY, URAKIN
