Serbia is one of the few European countries towards which Ukrainians demonstrate a predominantly reserved or negative attitude. These results were obtained during a public opinion poll conducted by the sociological company Active Group in April 2025 in conjunction with the analytical center Experts Club.
According to the survey, 19.3% of Ukrainians have a negative attitude toward Serbia (15.3% — mostly negative, 3.9% — completely negative). A positive opinion was expressed by 16.4% (12.9% — mostly positive, 3.6% — completely positive). However, the largest share — 59.8% — chose a neutral position, and another 4.5% were unable to answer.
“Unlike attitudes toward Hungary or Slovakia, negative and positive attitudes toward Serbia are almost equal, with a neutral position prevailing at 60%. Serbia is balancing between the EU and Russia and China for a comfortable political and economic existence. Despite its geographical proximity and cultural affinity, Serbia’s image in Ukraine needs to be rethought and reoriented to improve bilateral relations,” emphasized Maksim Urakin, founder of Experts Club.
The presentation of the study is available at the link.
ACTIVE GROUP, DIPLOMACY, EXPERTS CLUB, Pozniy, SOCIOLOGY, URAKIN
