Business news from Ukraine

Business news from Ukraine

Ukrainians’ attitude towards Thailand:  popular tourist destination evokes positive emotions

13 May , 2025  

According to the results of a joint survey conducted by Active Group and the Experts Club analytical center, most Ukrainians have a neutral or positive attitude towards Thailand.

Thus, 54.8% of respondents rated their attitude as neutral, while 36.4% responded positively (of which 28.4% said “mostly positive” and 8.0% said “completely positive”). Only 3.2% of respondents expressed a negative attitude, while 5.6% were unable to answer the question.

“Thailand has long been one of the favorite destinations for Ukrainian tourists, especially in winter. Tourism shapes a positive image of the country in the Ukrainian public consciousness,” comments Maxim Urakin, PhD in Economics and founder of the Experts Club information and analytical center.

Overall, more than a third of Ukrainians have a favorable attitude toward Thailand, and more than half are neutral. These data indicate a positive tourist image of the country among Ukrainians, which creates potential for further development of cultural and economic ties.

The presentation of the study is available at the link.

 

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