According to new sociological data published by Active Group in collaboration with Experts Club in April 2025, Ukrainian public opinion on South and East Asian countries and Oceania varies significantly. Japan, Australia, and New Zealand are in favor, while China and some countries in Southeast Asia show either a negative or neutral balance.
Japan received the highest positive rating among the countries in the region, with 62.4% of Ukrainians having a positive attitude towards it, including 26.9% who are completely positive and 39.1% who are mostly positive. It is followed by Australia and New Zealand with an identical net balance of 60.7%. In Australia, 23% of respondents chose the completely positive option, in New Zealand — the same, while more than 40% in each country gave a “mostly positive” rating.
South Korea, with 15.1% completely positive ratings and 34.6% mostly positive, has a respectable balance of 35.7%, although lower than the leaders. Thailand (36.4% positive perception) and Singapore (33.8%) also hold relatively high positions thanks to their stable image associated with tourism and development.
In contrast, countries such as Indonesia, Malaysia, Vietnam, Cambodia, Laos, and Myanmar are dominated by neutral assessments — over 60% — indicating limited awareness or an information vacuum. In all these countries, the positive balance does not exceed 10%.
Despite its economic weight, China has one of the worst images among Ukrainians in the region: 15.9% expressed a mostly positive opinion, but 35.5% rated China neutrally, and the negative balance was -23.2%. This reflects a certain distrust that has formed against the backdrop of geopolitical events and the information background.
“It is particularly interesting that even Ukraine’s economically important partners, such as China (its largest trading partner), receive low support ratings among Ukrainians. This indicates that Ukrainian society values moral support above real trade and does not recognize “neutrality” if it is not accompanied by humanitarian gestures,” comments Maxim Urakin, PhD in Economics and founder of Experts Club.
Thus, the results indicate that there is significant potential for countries in the region, particularly Southeast Asia, to improve their image in Ukraine through cultural diplomacy, tourism marketing, and economic cooperation.
