Business news from Ukraine

Business news from Ukraine

Zelenskyy Will Make His First Official Visit to Serbia Tomorrow

7 August , 2026  

According to “Serbian Economist”, Ukrainian President Volodymyr Zelenskyy will pay an official visit to Serbia on August 8 and meet with Serbian President Aleksandar Vučić in Belgrade. The Serbian president’s press service has officially confirmed the visit. This will be Zelenskyy’s first visit to Serbia during his presidency.

A detailed agenda for the talks has not yet been published. However, judging by the contacts between Belgrade and Kyiv in recent months, the central topics are likely to include bilateral relations, the European integration of both countries, the expansion of economic cooperation, a possible free trade agreement, regional security, and Serbia’s participation in Ukraine’s reconstruction.

In May, Zelenskyy and Vučić had already discussed the development of bilateral relations over the phone. At that time, the Ukrainian president placed particular emphasis on resuming negotiations on a free trade zone with Serbia. Vučić, for his part, cited economic cooperation as one of the key areas for further rapprochement between the two countries.

Following this, talks between representatives of the two countries’ governments took place in Belgrade. On May 21, Serbian Minister of Domestic and Foreign Trade Jagoda Lazarević and Ukrainian Deputy Prime Minister and Trade Representative Taras Kachka signed a joint statement on the continuation of negotiations on a free trade agreement. At the same time, a Serbian-Ukrainian business forum was held with the participation of representatives from about 30 companies.

The upcoming visit continues a noticeable revival of political contacts between Belgrade and Kyiv.

In June 2025, Vučić visited Ukraine for the first time since the start of the full-scale Russian-Ukrainian war, taking part in the “Ukraine–Southeast Europe” summit in Odesa. At that time, he reaffirmed Serbia’s support for Ukraine’s territorial integrity and offered Serbia’s participation in the reconstruction of one or more Ukrainian cities or regions.

On July 15, 2026, Vučić was in Ukraine again—for the 5th “Ukraine–Southeast Europe” summit in Kyiv.

At the same time, Serbia’s position on the war remains unique. Belgrade supports Ukraine’s territorial integrity and has voted in favor of a number of relevant international documents, provides humanitarian aid, but has not joined the EU sanctions against Russia. Vucic has also repeatedly avoided signing certain regional declarations insofar as they called for increased pressure on Moscow.

Therefore, the very fact of the Ukrainian president’s visit to Belgrade carries political significance: Serbia is attempting to simultaneously maintain traditional relations with Russia, develop relations with Kyiv, and continue its path toward EU membership.

Another topic of discussion could be the new regional Carpathian Initiative proposed by Ukraine. Zelenskyy has previously stated that Serbia, in particular, is planned to be involved in the initiative, and cooperation could cover the economy, logistics, security, tourism, and Ukraine’s reconstruction.

The economic aspect of the visit is particularly relevant against the backdrop of the resumption of bilateral trade.

According to official data from the Serbian Ministry of Foreign Affairs and the country’s Statistical Office, trade between Serbia and Ukraine totaled 391.8 million euros in 2025. Serbia exported goods worth 179.6 million euros to Ukraine and imported Ukrainian products worth 212.2 million euros. Thus, the trade balance remained in Ukraine’s favor by approximately 32.6 million euros.

In dollar terms, according to Marko Čadež, president of the Serbian Chamber of Commerce and Industry, bilateral trade reached $442.2 million, practically returning to the level of the last pre-war year, 2021. Serbian exports totaled $202.9 million, while Ukrainian exports to Serbia amounted to $239.3 million. About 900 Serbian companies conduct trade with Ukraine, including approximately 670 that import Ukrainian goods.

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