First Ukrainian Apples Producers aggregation platform (USPA FRUIT) jointly with USAID Competitive Economy Program in Ukraine start a joint initiative entitled “the Fruits Expansion to the Countries of the Middle East and Africa,” under which Ukrainian fresh fruit producers will receive help to enter new markets. According to a press release of the USPA FRUIT platform, under the initiative trade and economic missions for companies-members of the platform to the Middle East and Africa will be organized. Ukrainian producers will also have access to market analytics, which in the future will help them conclude deals for the supply of fresh fruits (apples, cherries, blueberries), increase export sales and create new jobs.
“Establishing stable supplies will be preceded by a detailed study of the Middle East and Africa markets, which will help USPA FRUIT identify priority exports, develop and implement pricing and marketing policies for each country in the region, which in turn will create competitive entry and consolidation in these markets. Within the project, USPA FRUIT aggregation platform organizes trade and economic missions to Egypt, Qatar and the Kingdom of Saudi Arabia, what will help to establish program supplies of fresh fruits from Ukraine,” USPA FRUIT said.
Fresh fruits from the USPA FRUIT aggregation platform have been presented in the UAE market for three years already, but there are still many opportunities for development within the markets of the Middle East and Africa.
Fresh fruits from the USPA FRUIT aggregation platform have been presented in the UAE market for three years already, but there are still many opportunities for development within the markets of the Middle East and Africa, the use of which will further strengthen the position of Ukrainian suppliers in the regions, diversify sales, increase competitiveness and profitability of exports of the platform ‘s member companies.
USPA FRUIT, together with the USAID Competitive Economy Program in Ukraine are launching a joint initiative «Fruits’ Expansion to the Countries of the Middle East and Africa,» within the framework of which to study markets perfectly, work to develop the export potential of platform’s members companies and organize trade missions. This will help to establish stable supplies of Ukrainian fruits to the markets of the Middle East and Africa, as well as to diversify supplies.
Establishing stable supplies will be preceded by a detailed study of the Middle East and Africa markets, which will help USPA FRUIT identify priority exports, develop and implement pricing and marketing policies for each country in the region, which in turn will create competitive entry and consolidation in these markets.
Within the project, USPA FRUIT aggregation platform organizes trade and economic missions to Egypt, Qatar and the Kingdom of Saudi Arabia, what will help to establish program supplies of fresh fruits from Ukraine.
For Ukrainian producers-members of the aggregation platform, it is an opportunity to enter new markets, increase export sales volumes and create new jobs.
KSG Agro next year plans to boost grain and wheat flour export to Oman, Qatar, Libya and Angola 2.8 times compared with 2019, to 50,000 tonnes.
The holding said in a press release that in 2019 KSG Agro plans to export up to 18,000 tonnes of grain and flour to these countries, and at present, 11,800 tonnes of goods have been delivered.
The company said that in 2019, the agricultural holding exported cereals and flour exclusively to Oman, Qatar, Libya and Angola.
“We are very interested in exporting to the markets of the Middle East and Africa, where there is a demand for our products. Expanding agricultural exports allows us to diversify sales channels and receive foreign exchange earnings, as well as increase margins,” KSG Agro Board Chairman Serhiy Kasianov said.
In 2018, KSG Agro delivered 5,000 tonnes of corn to Oman and Qatar, in 2019 the export of this crop to two countries amounted to 5,300 tonnes. In addition, this year, the agricultural holding exported feed barley to these two countries in the amount of 4,000 tonnes. Also in 2019, KSG Agro delivered 2,500 tonnes of wheat flour to Libya and Angola.
“Thus, the total export volume of agricultural products of the agricultural holding in 2019 increased 2.4 times compared to 2018,” KSG Agro said.
KSG Аgro is a vertically integrated agricultural group, working in almost all the segments of the agricultural market, including the production, storage, processing, and sale of agricultural products.
The fruit and berry harvest in 2018 could exceed the last year figure by 10-30%, Chairman of the Ukrsadprom association Dmytro Kroshka has said. “With favorable weather conditions, gross harvest of pomaceous, drupaceous fruit, berries and nuts in industrial farms could reach the average figure of the past years – 400,000-500,000 tonnes. The 2018 harvest could exceed the last year figure by 10-30%,” he said at a press conference at Interfax-Ukraine on Tuesday. Weather is the main risk factor. Kroshka said that this year blooming this year is quick due to high temperatures and some fruit and berries are ripening quickly. In addition, simultaneous expansion of depredators, the high likelihood of hail and not enough moisture in soil (twice less) would also affect the volume of the harvest.
Director of the Berry Nursery Brusviana Liliana Dmytriyeva said that the Ukrainian market is specific. In particular, the share of berries planted at farms is from one third to one fifth, while the rest is planted in households.
“At present, the leader in planted areas in Ukraine is black currant – around 50% of all areas of agricultural companies. Strawberry occupies 20-24% of the market and raspberry – 13-14%. Areas with blackberry occupy 13% of total areas, according to the State Statistics Service, while other sources said that it is 24%,” Dmytriyeva said.She also said that areas with sea-buckthorn, honeysuckle and alpine strawberry are swelling. Leaders in production of berries of all types are Dnipropetrovsk and Donetsk regions, in production by agricultural companies – Vinnytsia, Volyn, Zhytomyr and Khmelnytsky regions. She said that the largest number of companies planting berries was created in these regions.
The new type of business is being developed in Ukraine: planting of berries “in tunnels.” “This allows preventing the influence of some cold factors and having early harvest. Berries “from tunnels” are more expensive than those planted in fields, but it allows placing Ukrainian products to the shelves of retail stores for a longer period of time,” the director of the Berry Nursery Brusviana said. The experts do not expect a significant reduction in prices in the market and among the main factors that may affect them, are: a significant increase in the area under berries, a rise in the price of crop protection products and fertilizers by almost 30% compared to 2017, as well as exports.
“The presence of competition, on one hand, should reduce the price, but on the other hand: there are natural negative factors that will affect the harvest. Most enterprises were not oriented to “fresh” or to domestic markets, so a significant increase in areas would not entail increased competition in the domestic market,”, Dmytriyeva said.
As for the supply of Ukrainian products abroad, Europe remains the most popular market.
“The most expensive and popular market is Europe, in particular, Great Britain, Germany, but to get to this market you need to incur certain costs for both fresh berries and frozen ones. Many enterprises plan to do this, but not everyone is ready,” she said.
In addition, Ukraine is also interested in the market of the Middle East. The market of neighboring countries, in particular, Belarus, is traditional.
In turn, the chairman of Ukrsadprom said that this marketing year, Ukraine exported apples to one of the new markets – the UAE.