Rush LLC, owner of the EVA chain in Ukraine, received UAH 14.8 billion in net income in January-June 2025, which is almost 19% more than in the same period of 2024, according to the company’s press service.
The release specifies that net profit for the period amounted to UAH 548 million, while tax payments reached almost UAH 2.5 billion.
In the first half of the year, the company invested UAH 800 million. Significant areas of investment include network development, modernization, and rebranding (almost UAH 150 million), the acquisition of a logistics complex in Brovary from Dragon Capital, as well as the expansion of the self-service checkout network and the introduction of a new store format.
During the first half of the year, the company opened 29 new stores, 16 of which feature the “Women’s Energy” design. The chain now has 1,127 stores in operation, 143 of which feature the “Women’s Energy” design and three in the EVA BEAUTY format.
Thanks to the expansion of its network, EVA has created 225 new jobs. As of June 30, the company had a total of 13,949 employees.
EVA’s private label department continues to develop its portfolio, which currently includes 66 brands. In particular, the division has entered a new category: car fragrances.
In the decorative cosmetics category, the trendy Jelly collection from GlamBee was presented, and the Fabien Marche perfume brand was expanded with two new lines: Hermetic Collection and Kaleidoscop Collection. A new line of skincare products for problem skin, MAY face, was also launched.
The share of private label products in the company’s sales in real terms amounted to 37.88% in the first half of the year. In the second half of the year, specialists plan to focus on developing exclusive private label projects for EVA.UA (beauty gadgets, fitness accessories, etc.), as well as introducing new hair coloring, toning, and styling products to customers.
The company’s logistics department has completed a number of large-scale projects. At the beginning of the year, an agreement was signed with Dragon Capital to acquire a logistics complex in Brovary.
The modernization of the online store’s distribution centers in Lviv and Brovary has increased the maximum order processing capacity from 12-15 thousand to 20 thousand per day at each warehouse. Significant software improvements have been implemented to optimize the selection and control of online orders. All this has made it possible to increase employee productivity in the control and packaging department by 75%, reduce the number of errors in order packaging to 0.013%, cut operating costs for control and packaging by 40%, and reduce the average order picking time by almost 2.5 hours.
Another important area of work for the logistics department is the development of its own courier service. In Dnipro, Lviv, and Kyiv, according to the results of the first half of the year, 68% of courier deliveries are already carried out using the company’s own resources. In the near future, it is planned to expand the service to Odesa and Kharkiv. The share of in-house deliveries to pick-up points in stores has also increased from 54% at the end of 2024 to 64% at the end of the first half of 2025.
The EVA.UA marketplace already offers over 350,000 products from EVA itself and over 130 partner sellers. The growth rate of the company’s online store traffic in the first half of 2025 compared to the same period in 2024 was 26%, the growth rate of orders was 35%, and the growth rate of turnover was 56%.
More than a third of orders on EVA.UA continue to be placed via the company’s mobile app. At the end of the first half of the year, it had over 5.6 million installations and over 800,000 active users per month. In the first half of the year, the company integrated the VISUAL by EVA functionality into the app. In addition, EVA launched a personalized consultation service with a cosmetologist expert in Viber and Telegram chatbots. Currently, EVA chatbots have over 2 million subscribers.
Rush LLC, which manages the EVA chain, was founded in 2002. As of early 2025, the chain had 1,109 stores in operation.
According to Opendatabot, the owner of Rush LLC is listed as Incetera Holdings Limited (100%), a Cypriot company, with Ruslana Shostak and Valeria Kiptika as the ultimate beneficiaries.
At the end of 2024, Rush’s revenue increased by 28.2% compared to the previous year, to UAH 27 billion. Net profit decreased by 36.7%, to UAH 1.4 billion.
On July 12, Rush LLC, owner of the EVA chain in Ukraine, opened its first store of the new compact format “EVA поруч” in the village of Zazimya in the Brovarsky district of the Kyiv region, according to the company’s press service.
By the end of 2025, the chain plans to open 10 EVA Nearby stores. The next openings are already scheduled for July in the Kyiv region in the village of Sofiivska Borshchahivka (Bucha district) and in the village of Hatne (Fastiv district).
It is specified that the experimental format of the compact “EVA Nearby” store will have an average area of about 60 square meters, which is 3-4 times less than a standard EVA store.
“This format is designed to help us meet consumer needs where this was previously impossible due to a lack of space sufficient to open a regular EVA store. EVA Nearby will ensure our presence where it is important to shoppers,” said Viktor Sredniy, COO of the EVA chain.
The range will include around 2,000 SKUs (15-20,000 SKUs in full-format stores). However, the compact format will also feature unique offers with a focus on the affordable price segment. The focus of the assortment will be on household chemicals, household goods, basic childcare products, hygiene products, and body and hair care products. Decorative cosmetics and perfumes will not be available in the new format. However, the advantage of the “EVA поруч” format is that such a store will serve as a pickup point for online orders.
Investments in opening an “EVA поруч” store amount to UAH 500,000, while launching a standard EVA store costs UAH 3-5 million, depending on the design of the retail outlet, its area, and the initial condition of the premises. Each compact store creates an additional 3-4 jobs.
EVA Nearby currently has experimental status. The strategic development potential of the format will be determined by the results demonstrated, which the company plans to evaluate in 2026.
Rush LLC, which manages the EVA chain, was founded in 2002. As of early 2025, the chain had 1,109 stores in operation.
According to Opendatabot, the owner of Rus LLC is listed as Incetera Holdings Limited (Cyprus, 100%), with Ruslana Shostak and Valery Kiptika as the ultimate beneficiaries.
At the end of 2024, Rush’s revenue increased by 28.2% compared to the previous year, to UAH 27 billion. Net profit decreased by 36.7%, to UAH 1.4 billion.
The Brocard perfume store chain is preparing to open a store with an area of over 1,000 square meters in the Ocean Mall shopping center, based on the new Beauty Garden concept, the company’s press service told the Interfax-Ukraine news agency.
“We are preparing to open Brocard in the new Beauty Garden concept. This is a different, more ‘young’, more emotional Brocard in terms of both style and content. Different colors, different design, but the same: the best brands, only original products, only official supplies, real beauty experts, and an exclusively transparent and responsible business,” said Olena Lada, director of strategic development at Brocard.
All key brands have been retained in the new format and are presented in separate personalized corners. The company is also actively working to attract new categories and brands to the concept, including those that are not traditional for Brocard’s audience: pharmacy care, dietary supplements, professional hair care brands, sexual wellness products, and an expanded range of accessories.
According to Olena Lada, the new format will help visitors experience the beauty of the world of perfumes and cosmetics, try products for every taste and at every price point.
“We want every customer to feel welcome, so we have completely rebuilt our approach to service,” she said.
For example, you can get a free skin and hair diagnosis and choose the best fragrance for yourself through the exclusive “Perfume Sommelier” service.
Brocard Business Manager Yuriy Gatkin explained the choice of Ocean Mall shopping center by positive partnership experience.
“We have been working with this team since 2003, since the opening of our first joint project in the Mandarin Plaza shopping center. Since then, we have agreed that we will be present in each of their facilities. It is a matter of trust, professionalism, and strategic partnership. Today, we are present in Mandarin and Blockbuster, and we are planning to open in Ocean Mall—and this is definitely not the end. We are confident in the quality of the projects and that we are moving forward together,” said Gatkin.
Brocard-Ukraine is an operator in the luxury segment of the Ukrainian perfume and cosmetics market (Brocard and Kiehl’s brands, the Brocard.ua online store, and the Brocard mobile app). The company has 68 stores in 22 cities across Ukraine, over 1,600 employees, and more than 2.5 million regular customers. The chain’s stores carry more than 480 brands of premium cosmetics, perfumes, skin and hair care products, and beauty accessories, including more than 100 niche perfume houses.
The ultimate beneficiary of the Brocard holding, which includes Brocard-Ukraine and Exagon, is French citizen Philippe Benacin, one of the key players in the global perfume and cosmetics market, chairman of Philippe Benacin Holding, and director of Interparfums SA.
Ocean Mall is a retail resort-style shopping center. Its total area is 300,000 square meters, with parking for 4,000 cars. The shopping center will combine 800 stores and 50 restaurants. Among the largest tenants are the Silpo grocery supermarket and flagship stores of the world’s largest retailers in the fashion, sports, and home goods segments. More than 30,000 square meters of the Ocean Mall shopping center is reserved for entertainment, including the Galaxy amusement park for the whole family and a 7-screen multiplex cinema.
The Aurora Group opened its first Aurora store in Bucharest on Friday, July 11. This store is the 50th in Romania, according to the company’s press service, as reported by Interfax-Ukraine.
“Our business model, which combines a wide range of products, high-quality service, and affordable prices, has proven popular with both Ukrainian and European consumers. The opening in Bucharest is a testament to our customers’ trust and a significant step toward conquering the European market. We are proud to represent Ukrainian quality abroad and open up new opportunities for Ukrainian manufacturers on the international stage,” commented Taras Panasenko, co-owner of the Aurora group of companies.
The new Aurora store (Bucuresti, Calea Cringasi nr.29 sector 6) has a total area of 200 square meters and offers a compact store format with a wide range of products, where you can buy everything you need for your daily needs. For comfortable shopping, price checkers are located in the sales area for quick price verification by customers.
The press service noted that Aurora is successfully competing in the Romanian market, with a local customer loyalty index (NPS) even higher than in Ukraine—approximately 80 versus 60.
As reported, the first Aurora store in Romania opened in October 2023 in Suceava, marking the beginning of the company’s international expansion.
In 2024, a distribution center was opened in Bacău, which optimized logistics.
The expansion of the Aurora group of companies in Romania opens up new opportunities for both local and Ukrainian manufacturers. Today, more than 27 Ukrainian companies already export their products for sale in Aurora stores in Romania.
This is not only a stimulus for the growth of Ukrainian exports, but also a bridge to the international market for small and medium-sized businesses from Ukraine. Aurora is a national company with direct foreign investment from the Horizon Capital Fund, founded in 2011 by Lev Zhydenko,
Taras Panasenko, and Lesya Klymenko, with its head office located in Poltava. As of July 2025, the chain has more than 1,700 Aurora stores in Ukraine and 50 Aurora stores in Romania.
The international home goods retailer JYSK opened a new store on Thursday in the Karavan shopping center, one of the largest shopping and entertainment centers in Dnipro, according to the retailer’s press service.
“We are delighted to be even closer to our customers in Dnipro. The Karavan shopping center is a popular destination visited by thousands of city residents every day. The new JYSK store will make high-quality home goods even more accessible,” said Yevgen Ivanytsia, Country Director of JYSK in Ukraine.
The opening of this store, which is the 109th in the chain in Ukraine, confirms the company’s strategic course of development and expansion even in wartime.
The store at 17 Nizhnedniprovska Street has a retail area of 1,069 square meters, as well as 192 square meters of warehouse space with 5-meter-high equipment and 32 square meters of office space. The store is designed in accordance with the Store Concept 3.0, which features a modern interior, convenient navigation, and an inspiration zone for shoppers.
JYSK currently operates in 37 cities in Ukraine. In addition, there is an online store at jysk.ua.
The company employs over 800 people in Ukraine.
JYSK is part of the family-owned Lars Larsen Group, which has over 3,500 stores in 50 countries.
JYSK’s revenue in the 2023/24 financial year was EUR5.6 billion.
The international chain JYSK opened a new store in Odesa in the Rodos shopping center (1 Genoese St.) on Thursday, the company’s press service told Interfax-Ukraine.
The new store has a retail area of 955 square meters, a warehouse of 216 square meters, and office space of 47 square meters. Like all new JYSK stores, it is built in accordance with the modern 3.0 concept with full spot lighting, convenient arrangement of goods, which will create a comfortable shopping experience, the company said in a statement.
The new store became the 101st store of the chain in Ukraine, which celebrated its 20th anniversary on the Ukrainian market in October. In the financial year 2025, it is planned to open eight more new stores and renovate 12 existing ones.
JYSK is part of the family-owned Lars Larsen Group with more than 3.5 thousand stores in 48 countries.
JYSK’s revenue in the financial year 2023/24 amounted to EUR 5.6 billion.
