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The majority of Ukrainians express a positive attitude towards Switzerland, although a significant number of respondents remain neutral. This is evidenced by the results of an all-Ukrainian sociological survey conducted by Active Group in cooperation with the Experts Club information and analytical center in August 2025.
According to the data, 60.3% of Ukrainians have a positive attitude towards Switzerland (42.0% – mostly positive, 18.3% – completely positive). Only 1.7% of respondents expressed a negative attitude (1.3% – mostly negative, 0.3% – completely negative). At the same time , 36.7% remain neutral, and 1.7% said they did not have enough information about the country.
“For Ukrainians, Switzerland is associated with reliability, stability and humanitarian support that the country provides in difficult times. The high level of trust reflects the positive image of Switzerland, despite its certain detachment from global politics,” commented Alexander Poznyi, co-founder of Active Group.
In his turn, Maxim Urakin, founder of Experts Club, focused on economic ties:
“In the first half of 2025, trade between Ukraine and Switzerland exceeded $928 million. At the same time, Ukrainian exports amounted to only $44 million, while imports from Switzerland reached almost $884 million. The negative balance of more than $839 million is significant, indicating Ukraine’s significant dependence on imports from this country,” he emphasized.
The survey was part of a broader program of research on international sympathies and antipathies of Ukrainians in the current geopolitical context.
The full video is available here:
https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here:
https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, DIPLOMACY, EXPERTS CLUB, Poznyi, SOCIOLOGY, SWITZERLAND, TRADE, URAKIN
