Moldova ranks among the countries closest to Ukraine not only geographically but also in terms of public perception. According to a survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, 60.1% of Ukrainians describe their attitude toward Moldova as positive, a significant increase from 51.3% in August 2025. Thus, over the course of six months, positive perception has increased by nearly 9 percentage points.
The distribution of positive attitudes is fairly even: 22.8% of respondents chose the option “completely positive,” while another 37.3% selected “mostly positive.” This indicates not only a general level of favorability but also that a significant portion of Ukrainians have a well-formed and stable positive perception of Moldova.
At the same time, the share of neutral assessments remains relatively high—32.9%. This is a typical figure for countries that, despite their proximity, are not at the center of the constant information flow. However, even with such a proportion of neutral responses, the overall balance of perception is clearly tilted toward the positive side.
Negative attitudes toward Moldova remain minimal—5.4% in March 2026 (compared to 4.7% in August 2025). Although this figure has risen slightly, it remains at a low level, confirming the absence of significant sources of tension in bilateral perceptions.
The trend indicates a gradual strengthening of Moldova’s positive image in Ukrainian society. The increase in positive sentiment occurred both due to a shift of some neutral assessments toward positive ones and through a general rise in the level of trust in the country.
In a broader context, these results can be explained by the proximity of Ukraine’s and Moldova’s interests, shared security challenges, as well as similar European integration trajectories. In the minds of Ukrainians, Moldova is increasingly perceived as a partner with a similar political and values-based context.
“Attitudes toward Moldova are a telling example of how a stable, positive image of a neighboring country is formed. Here, not only geographical proximity plays an important role, but also a sense of shared interests and a similar strategic course. It is precisely these factors that ensure the long-term strengthening of trust in society,” noted Maksym Urakin, founder of the Experts Club information and analytical center.
Thus, Moldova holds a firm position among countries with a high level of positive perception in Ukraine. Its image is characterized by stability, a low level of negativity, and a gradual increase in trust, making this country one of the most predictable and understandable partners in the region.
According to a study conducted by the Experts Club Information and Analytical Center based on data from the State Customs Service, the Republic of Moldova ranks 21st in total trade volume of goods with Ukraine, with a figure of $1.32 billion. At the same time, Ukraine has a clear trade surplus, as exports to Moldova exceed imports by more than seven times.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, MOLDOVA, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
