Business news from Ukraine

Business news from Ukraine

Ukrainians’ attitude toward Kazakhstan remains cautiously neutral, with slight increase in negative sentiment

21 April , 2026  

According to the results of a public opinion poll conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center, Ukrainians’ attitudes toward Kazakhstan are characterized by a predominance of neutral assessments and a moderate level of positive perception, which, however, shows a certain decline compared to the previous period. The share of positive attitudes stands at 38.2% compared to 42.7% in August 2025, while negative assessments have risen slightly—from 8.0% to 8.9%.

A key feature is the dominance of a neutral stance: 50.8% of respondents do not have a clear assessment of Kazakhstan. This indicates a relatively low level of emotional engagement among Ukrainians in their perception of this country and Kazakhstan’s limited presence in Ukraine’s information and public sphere.

The structure of positive assessments appears balanced: 12.1% of respondents expressed a “completely positive” attitude, while another 26.1% described it as “mostly positive.” At the same time, negative attitudes are formed primarily through moderate assessments: 8.2% of respondents chose the “mostly negative” option, while only 0.7% selected “completely negative.” The share of those who could not answer is 2.1%.

The trend indicates a certain cooling of positive perceptions of Kazakhstan. Although negative assessments remain relatively low, their gradual increase, combined with a decline in positive sentiment, may signal a weakening of interest or trust in the country among the Ukrainian public.

Overall, Kazakhstan is perceived as a country with a neutral image, without a clearly defined emotional assessment. Such a profile is characteristic of states that do not play a prominent role in the Ukrainian information space or are not associated with political or security processes that are key to Ukraine.

In this context, future shifts in attitudes will largely depend on how actively Kazakhstan engages in relations with Ukraine and how prominent its role becomes on the international agenda relevant to Ukrainian society.

According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Kazakhstan ranks 42nd in total trade volume with Ukraine, amounting to $400.2 million. At the same time, Ukraine has a trade surplus with Kazakhstan of $245.3 million, as exports exceed imports by more than four times.

The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.

 

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