IDS Ukraine increased its e-commerce sales volume by 49% in real terms in the first half of 2026, according to the group’s CEO, Marco Tkachuk.
However, online platforms and marketplaces currently account for only about 1% of the company’s total sales. A significant portion of online orders is processed through the online services of IDS Ukraine’s major retail partners.
Given the growth of this channel, the company estimates that online sales will account for 5–6% of total sales in the coming year.
At the same time, IDS Ukraine is developing its own B2B platform, e-Morshynska, for traditional retail. Currently, it serves approximately 21,000 retail outlets.
The platform already accounts for about 10% of IDS Ukraine’s sales in the traditional retail channel and allows stores to place orders independently without the involvement of a sales agent.
Digitalization has become one of the group’s largest areas of capital investment. Over the past four years, IDS Ukraine has allocated 363.4 million UAH to digital transformation and software. At the same time, the company is in the final stages of implementing an ERP system for inventory management and supply planning.
