Bulgaria is perceived by Ukrainians mostly positively, although a significant number of citizens remain neutral. This is evidenced by the results of an all-Ukrainian survey conducted by Active Group in cooperation with the Experts Club information and analytical center in August 2025.
According to the survey, 44.3% of Ukrainians have a positive attitude towards Bulgaria (35.0% – mostly positive, 9.3% – completely positive). Only 3.7% of respondents expressed a negative attitude (2.7% – mostly negative, 1.0% – completely negative). At the same time, 48.7% of citizens are neutral, and 3.7% admitted that they do not know enough about this country.
“For Ukrainians, Bulgaria is not only an EU member state but also a significant economic partner. In the first half of 2025, the volume of bilateral trade amounted to more than $1.53 billion, of which Ukrainian exports amounted to $558.6 million and imports from Bulgaria amounted to almost $980 million. The negative balance of $421.5 million demonstrates an asymmetry in relations, but against the background of the total volume, it confirms the importance and sustainability of economic ties,” said Maxim Urakin, founder of Experts Club.
In his turn, Oleksandr Poznyi, co-founder of Active Group, drew attention to the fact that the sociological picture shows a friendly but at the same time restrained attitude of Ukrainians.
“Almost half of the citizens have a neutral position on Bulgaria, and this is due to the relatively limited presence of this country in the public and information space of Ukraine. At the same time, positive assessments outnumber negative ones by almost ten to one, which indicates the existence of trust and good potential for further development of relations,” he added.
The survey was part of a broader study analyzing international sympathies and antipathies of Ukrainians in the current geopolitical environment.
The full video can be viewed here:
https://www.youtube.com/watch?v=YgC9TPnMoMI&t
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ACTIVE GROUP, BULGARIA, DIPLOMACY, EXPERTS CLUB, Poznyi, SOCIOLOGY, TRADE, URAKIN
