Most Ukrainians express a positive attitude towards Switzerland, although a significant proportion of respondents remain neutral. This is evidenced by the results of a nationwide sociological survey conducted by Active Group in collaboration with the information and analytical center Experts Club in August 2025.
According to the data, 60.3% of Ukrainians have a positive opinion of Switzerland (42.0% — mostly positive, 18.3% — completely positive). Only 1.7% of respondents expressed a negative attitude (1.3% — mostly negative, 0.3% — completely negative). At the same time, 36.7% remain neutral, and 1.7% said they did not have enough information about the country.
“Ukrainians associate Switzerland with reliability, stability, and humanitarian support, which the country provides in difficult times. The high level of trust indicates Switzerland’s positive image, despite a certain detachment in global politics,” commented Active Group co-founder Oleksandr Pozniy.
In turn, Maksim Urakin, founder of Experts Club, emphasized economic ties:
“In the first half of 2025, trade turnover between Ukraine and Switzerland exceeded $928 million. At the same time, Ukrainian exports amounted to only $44 million, while imports from Switzerland reached almost $884 million. The negative balance of more than $839 million is significant, indicating Ukraine’s substantial dependence on imports from this country,” he stressed.
The survey was part of a broader program of research into the international sympathies and antipathies of Ukrainians in the current geopolitical context.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
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ACTIVE GROUP, DIPLOMACY, EXPERTS CLUB, Pozniy, SOCIOLOGY, SWITZERLAND, TRADE, URAKIN
