According to the results of a survey conducted by Active Group in collaboration with Experts Club in August 2025, Ukrainians identified priority areas for the development of foreign economic relations.
The majority of respondents – 81.3% – believe that Ukraine should first and foremost develop economic cooperation with the countries of the European Union. The United Kingdom also received a high level of support – 66.5%, while the United States came in third with 62.7%.
Citizens also pay significant attention to Asian countries: 36.2% of respondents support expanding relations with Southeast Asian countries (Japan, South Korea, etc.), and 31.7% with China. At the same time, 29.5% pointed to the importance of deepening cooperation with countries in the Arab and Muslim world.
To a lesser extent, respondents are focused on partnerships with African and South American countries — this direction was supported by 14.8% of Ukrainians. Another 8.3% of respondents were undecided, and 1.0% believe that Ukraine does not need any new economic partnerships.
“These data clearly demonstrate the European and transatlantic orientation of Ukrainians in terms of economic priorities. The EU, the UK, and the US form the basis of foreign economic trust, while Asia and the Arab world are perceived as promising but secondary partners,” commented Active Group Director Oleksandr Pozniy.
According to Experts Club co-founder Maksim Urakin, the survey results confirm the real economic structure of Ukraine’s trade.
“The EU is already Ukraine’s main trading partner, accounting for over 40% of trade turnover, but if we analyze individual countries, China remains the leader. The high levels of support for cooperation with the UK and the US reflect society’s trust in Ukraine’s political and economic partners during this difficult period. At the same time, interest in Asia and the Arab world indicates the need to diversify markets and seek new opportunities in the future,” he stressed.
The survey was conducted using self-completed questionnaires among 800 Ukrainian citizens aged 18 and older. The sample is representative in terms of age, gender, and region.
ACTIVE GROUP, Arab countries, CHINA, EU, EXPERTS CLUB, GREAT BRITAIN, JAPAN, Pozniy, SOCIOLOGY, SOUTH KOREA, TRADE, UKRAINIAN ECONOMY, URAKIN, USA
Ukrainians are generally neutral towards Tunisia, according to the results of a study conducted by Active Group in collaboration with Experts Club.
According to the survey, 16% of respondents have a positive opinion of the country (12.3% – mostly positive, 3.7% – completely positive). Four percent of respondents expressed a negative opinion (2.3% – mostly negative, 1.7% – completely negative). At the same time, the majority of Ukrainians chose a neutral position – 72.3%, while another 7.7% said they knew little about this country.
At the end of 2024, trade turnover between Ukraine and Tunisia amounted to $153.9 million, of which Ukrainian exports amounted to $133.4 million and imports to $20.5 million. The positive balance was $112.9 million.
“Ukraine has fairly stable economic relations with Tunisia. The significant positive trade balance shows that Ukrainian goods, in particular agricultural products and metals, are in demand in the North African market. At the same time, due to geographical distance and weak information links, Ukrainians’ attitude towards Tunisia is mostly neutral,” said Experts Club founder Maksim Urakin.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here: https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, TRADE, TUNISIA, UKRAINE, URAKIN
As part of Rinat Akhmetov’s Steel Front military initiative, Metinvest Group donated light equipment – buggies and five motorcycles worth a total of around UAH 2 million – to soldiers of the 15th Special Forces Brigade of the National Guard of Ukraine, Kara-Dag, according to a press release on Monday.
“The enemy is increasingly using FPV drones, which makes the use of heavy armored vehicles extremely difficult. Buggies, on the other hand, are fast, inconspicuous, and allow combat missions to be carried out effectively. We are additionally equipping them with protection, and they are used to deliver personnel, ammunition, support drone pilots, and perform other tasks,” said Deputy Brigade Commander Oleksandr Ryasny.
According to him, this type of transport is currently becoming increasingly in demand on the front lines.
In addition to buggies, the National Guard also received motorcycles, which will help them move even faster on the front line.
“Motorcycles are what is particularly needed now for rapid movement and covert operations on the battlefield. They allow us to deliver provisions, ammunition, and personnel in the shortest possible time,” said Deputy Brigade Commander Yevstakhiy Mospan.
Since the start of the full-scale invasion within the Steel Front, the company has provided more than UAH 5 billion in assistance to the army.
According to the results of a study conducted by Active Group and Experts Club in August 2025, Ukrainians rated the role of European Union countries in promoting peace in Ukraine the highest.
According to the survey, 42.0% of respondents believe that the EU (primarily France and Germany) is making the greatest contribution to the peace process. 25.8% of respondents noted the key role of the United States, and 12.8% noted the key role of the United Kingdom. At the same time, 11.7% of Ukrainians believe that no country is contributing to the establishment of peace, while 5.8% were unable to decide on an answer. Significantly fewer respondents noted other countries: China — 1.3%, India — 0.5%, Brazil — 0.2%.
“The results show that Ukrainians rate the diplomatic and political efforts of the EU and the US highest. Together with the UK, these countries form the main international triangle of trust for Ukrainian society,” said Active Group Director Oleksandr Pozniy.
Maksim Urakin, co-founder of Experts Club, emphasized the economic dimension of the partnership.
“For our country, it is important not only to have a political partnership with the EU, the US, and the UK, but also an economic one. China, on the other hand, despite its leadership in trade with Ukraine, remains on the periphery of the peace process,” he said.
The survey was part of a large-scale project by Active Group and Experts Club to study Ukraine’s international image and foreign policy orientations.
ACTIVE GROUP, CHINA, EU, EXPERTS CLUB, peace in Ukraine, Pozniy, SOCIOLOGY, UK, URAKIN, US
The vast majority of Ukrainians have a neutral attitude toward Mexico, although positive assessments significantly outweigh negative ones. This is evidenced by the results of a study conducted by Active Group in collaboration with Experts Club.
According to the survey, 19.7% of respondents have a positive opinion of Mexico (15.3% — mostly positive, 4.3% — completely positive). A negative attitude is held by 10% of respondents (9% — mostly negative, 1% — completely negative). At the same time, the majority of Ukrainians — 67% — take a neutral position, while another 3.3% admitted that they are not familiar with the country.
At the end of the first half of 2025, trade turnover between Ukraine and Mexico amounted to $169.1 million, of which exports from Ukraine amounted to $28.9 million and imports from Mexico amounted to $140.1 million. The negative balance amounted to $111.2 million.
“The high level of neutrality towards Mexico is explained by the country’s remoteness and limited direct contacts. At the same time, trade between Ukraine and Mexico is showing some momentum, although the structure of relations is currently unbalanced — Ukrainian exports are significantly lower than imports,” said Experts Club founder Maksim Urakin.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here: https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, EXPERTS CLUB, MEXICO, Pozniy, SOCIOLOGY, TRADE, UKRAINE, URAKIN
R1 Technologies LLC, operating in the market of IT solutions in the insurance sector, has joined the League of Insurance Organizations of Ukraine, reports LSOU on Facebook.
Among the company’s key products is an online platform. Crimea moreover, it provides comprehensive tools for the sale and administration of insurance products, ensures compliance with the requirements of the regulator and increases the efficiency of insurance companies and intermediaries.
“We are convinced that cooperation with the League will contribute to the development of innovative solutions, increase transparency and competitiveness of the insurance market of Ukraine”, – said Igor Nesterov, Director of R1 Technologies.
