The State Agency for Tourism Development of Ukraine plans to launch a poll campaign of foreign tourists at the border in August or September, Head of the agency Maryana Oleskiv has said.
“We will soon announce a tender, and I think that in August or September there will be such a poll. They will ask the purpose of arrival, time of stay, what people plan to visit, what expenses are planned, etc. This will allow us to understand how many tourists we have from the entire entrance flow, who is this tourist, what are her/his preferences, where does she/he get information from, the purpose of the visit,” Oleskiv told Interfax-Ukraine.
In addition, according to her, the State Agency for Tourism Development will also announce a tender for the purchase of these payment systems.
“Since they will most accurately give us a picture of exactly the costs and composition of costs, as well as show where the foreign tourist comes from and what he spends his money on. This will allow us to more accurately plan our marketing campaigns,” she said.
Among the priority countries for inbound tourism from abroad, Oleskiv named Saudi Arabia, Qatar, the United Arab Emirates, Kazakhstan, Uzbekistan, Azerbaijan, Poland, as well as Israel and China.
“So far, China does not allow its citizens to actively travel. But we are at a ‘low start.’ As soon as we understand that the country starts to provide opportunities for citizens to travel, we will be actively involved,” she said.
Oleskiv expects that in 2021 Ukraine will be able to reach half of the volume of international tourism in 2019, and in 2023-2024 tourism worldwide should return to the pre-quarantine level.
The State Agency for Tourism Development of Ukraine intends to ask for an increase in funding to UAH 700 million, and will also initiate a change in the public procurement for marketing, Head of the agency Maryana Oleskiv has said.
“This year it is enough [UAH 100 million for the development of the tourist potential of Ukraine], since the agency starts using funds with a five-month delay. But in general, this money will not be enough for a large-scale advertising campaign, especially in TV. There is no need to do it, because the TV channels already pick up the content about Discover Ukraine, then abroad it is necessary. But there is not enough money for this, because, for example, a week of digital advertising on the BBC costs $100,000, and even more expensive on TV,” Oleskiv said in an exclusive interview with Interfax-Ukraine.
She said that next year more funds are needed to develop the tourism potential, since Ukraine is not competitive, if we compare, for example, how much Turkey or Georgia spend on such needs.
“For 2021, we plan to give a budget request for UAH 700 million. But here it is worth emphasizing that if we cannot make changes to public procurement and carry out marketing activities a little differently than provided by the ProZorro platform, it will be difficult for us even to use the existing funds,” Oleskiv said.
According to her, given the lengthy procedures for approval and coordination of various documents, which took the agency more than five months, the agency is only now starting to announce tenders for the promotional campaign.
“This model is ineffective for the marketing of the country. Everything must be stable. We cannot stop for six months and not engage in promotion. There must be planning for at least two or three years, the possibility of flexible use of the budget, depending on any changes,” she added.
The head of the State Agency for Tourism Development said that the existing system of public procurement does not allow doing this, which, in turn, greatly complicates the marketing of Ukraine in general.
“Therefore, we will initiate a conversation about amendments to the public procurement law to make a different procedure for marketing procurement. It may need to be some kind of supervisory board from different people from creative fields, or, for example, a tender for one agency per year, which would work with this product within the allocated budget according to a certain plan, changes to which would be made in agreement with this supervisory board. This should be a completely different approach than what exists now,” Oleskiv said.
NEFCO (Nordic Environment Finance Corporation) has 117 projects in Ukraine for an estimated amount of EUR 180 million, on which agreements have been signed and which are under implementation.
“As of June 7, NEFCO has 117 projects, on which agreements have been signed and which are under implementation in Ukraine, and the total investment in these projects is approximately EUR 180 million,” the corporation said in response to Interfax-Ukraine’s request.
Of these projects, agreements for seven new projects were signed in 2021. The total amount of investments for them is about EUR 4 million.
In addition to them, many other projects are in development and at the preparatory stage, the corporation said.
At the same time, NEFCO said that, having decided to abandon investments in new projects in the renewable energy sector in 2020, the organization, to support the sustainable development of Ukraine, will continue developing and financing municipal projects in such sectors as energy efficiency, district heating and wastewater treatment.
“Special attention is paid to small and medium-sized projects, as well as those that are examples of how to respond to technological advances. Financing projects in the municipal sector in Eastern Europe is one of the three main directions of NEFCO’s strategy for the next five years,” the corporation said.
At the same time, NEFCO also drew attention to the fact that the decision to stop financing projects in the renewable energy sector “is based solely on the fact that agreements on feed-in tariffs are not being implemented.”
At the same time, they called the initiative to introduce an excise tax on electricity from renewable energy sources as erroneous, pointing out that in fact clean energy should be subsidized, and fossil resources should be taxed with CO2 emission tax.
DYNAMICS OF CHANGES IN DISCOUNT RATE OF NBU
Ukrainian metallurgical enterprises are expected to increase steel production by 5% by the end of 2021 compared to 2020, to 21.723 million tonnes.
As reported in the background documents of the Ministry of Economy, which are at disposal of Interfax-Ukraine, production of general rolled products will also increase by 5%, to 19.394 million tonnes, as well as cast iron – by 5%, to 21.521 million tonnes.
The forecast is based on production indicators for January-May of this year, summarized by the Ukrmetalurgprom association, the ministry said.
At the same time, the source of the agency said that if the existing trends continue, the supply of scrap metal to metallurgical enterprises in 2021 will increase by 13%, to 3.280 million tonnes.
Output of pipes in 2021 may increase by 9%, to 931,000 tonnes, coke – by 3%, to 9.928 million tonnes, and refractories – by 7%, to 235,000 tonnes.
Head of the State Agency for Tourism Development Maryana Oleskiv has said that it is very safe for tourists in Ukraine, but there may be low tolerance to cultural specifics.
“I think that Ukrainians are really very tolerant, but there are different people. This is not about danger. It is very safe for tourists in Ukraine. Here we are talking about a possible certain low tolerance to cultural specifics, which can leave an unpleasant impression about the country,” Oleskiv said in an exclusive interview with Interfax-Ukraine.
Also, according to her, there are stories of overpricing in the service sector.
“We need to convey the following to people: that when a foreign tourist comes to them, they can earn $100, or they can inflate the price and earn $200. But then this tourist will not return to you, and ten more people will not come on his recommendation, who could spend another $100. When you come to the country, everything around is delicious and people are hospitable, you feel that there is a positive attitude towards you, you want to return. But when you feel that they want to cheat you everywhere, you do not want to come there again and tell everyone about it,” she said.
In addition, Oleskiv announced that this week she would meet with members the Ministry of Infrastructure to develop a systematic solution to the problem of illegal taxis near airports and train stations.
“Now the question arises who should control this situation, either the State Service of Ukraine for Transport Safety or the National Police. Therefore, clear control mechanisms need to be worked out so that illegal taxis are not able to work in these zones. This is a matter of the country’s image, therefore, taxi operations should be transparent, convenient, understandable for foreigners, safe, with a high level of service,” the head of the agency said
