A survey conducted by Active Group in collaboration with Experts Club in August 2025 revealed an exceptionally high level of positive sentiment among Ukrainians toward Sweden.
According to the results, 76.3% of respondents expressed favor toward this country: 41.3% rated it mostly positively, and another 35% rated it completely positively. A neutral position was taken by 21.3% of respondents, while negative assessments were minimal — only 2.3%.
“Ukrainians see Sweden as an example of stable democracy, a socially oriented state, and one of the most consistent allies in supporting Ukraine. This explains why this country is among the leaders in terms of positive perception,” emphasized Alexander Pozniy, head of Active Group.
At the same time, Maxim Urakin, co-founder of Experts Club, drew attention to the economic aspect.
“Despite the extremely high level of sympathy, trade between Ukraine and Sweden remains rather modest. At the end of the first half of 2025, bilateral trade amounted to only $418 million. Exports from Ukraine amounted to about $41 million, while imports of Swedish goods exceeded $376 million. This resulted in a significant negative balance of over $336 million. This means that Ukraine has the potential to intensify cooperation, especially in the fields of mechanical engineering and woodworking, where Sweden is one of the world leaders,” he stressed.
Thus, Sweden combines a high level of public support with new economic opportunities for Ukraine.
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ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SWEDEN, TRADE, UKRAINE, URAKIN
The results of a study conducted by Active Group and Experts Club in August 2025 showed that Ukrainians generally have a favorable attitude toward Taiwan, although a significant portion of respondents remain neutral.
Thus, 41.0% of respondents expressed a positive attitude (12.0% – completely positive, 29.0% – mostly positive). Only 7.7% gave negative assessments, while almost half — 49.0% — took a neutral position, and 2.3% admitted to being insufficiently informed about this country.
“Taiwan is perceived quite evenly in Ukrainian society, without any strong emotions. At the same time, the positive significantly outweighs the negative, which indicates the general open attitude of Ukrainians towards this important player in the global economy,” said Alexander Pozniy, head of Active Group.
Maksim Urakin, founder of Experts Club, noted that there is a significant imbalance in trade and economic relations between Ukraine and Taiwan:
“According to the results of January-August 2025, trade turnover amounted to about $262.1 million. At the same time, exports from Ukraine amounted to only $8.8 million, while imports from Taiwan amounted to more than $253.3 million. As a result, the negative balance exceeded $244.6 million. This indicates the weak representation of Ukrainian goods on the Taiwanese market,” he said.
Thus, Taiwan occupies an important place in Ukraine’s foreign economic relations, but mainly as a supplier of high-tech goods.
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ACTIVE GROUP, ASIA, EXPERTS CLUB, Pozniy, SOCIOLOGY, TAIWAN, TRADE, UKRAINE, УРАКИН
The results of a survey conducted by Active Group and Experts Club in August 2025 show that Ukrainians have a very favorable attitude towards Denmark.
Thus, 73.7% of respondents expressed a positive attitude (33.3% — completely positive, 40.3% — mostly positive). Only 1.3% of respondents gave negative assessments, while 22.7% took a neutral position and 2.3% admitted to being insufficiently informed about the country.
“Denmark is perceived by Ukrainians as a sincere partner and reliable ally in the current circumstances. The high level of trust reflects both humanitarian aid and consistent political support for Ukraine from Copenhagen,” said Active Group CEO Oleksandr Pozniy.
Maksim Urakin, co-founder of Experts Club, analyzed trade and economic indicators:
“According to the results of January-August 2025, trade turnover between Ukraine and Denmark amounted to about $279 million. Exports of Ukrainian goods reached $109.3 million, while imports from Denmark exceeded $169.6 million. As a result, there was a negative balance of $60.3 million. This indicates that, despite very warm public sentiment, Ukraine should work to strengthen its exports to the Danish market,” the expert emphasized.
Thus, Denmark remains one of the most positively perceived countries among Ukrainians, but the economic component of relations requires more balanced development.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
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ACTIVE GROUP, DENMARK, EU, EXPERTS CLUB, Pozniy, SOCIOLOGY, TRADE, UKRAINE, УРАКИН
According to the results of a survey conducted by Active Group in collaboration with Experts Club in August 2025, more than half of Ukrainians have a positive opinion of South Korea.
In total, 53.3% of respondents expressed their favorability toward this country (32.7% — mostly positive, 20.7% — completely positive). A neutral attitude was recorded in 30.7% of respondents, while negative assessments accounted for 13.3%. Another 2.7% said they were not familiar enough with this country.
“South Korea is perceived by Ukrainians as a modern, high-tech country that is developing dynamically while preserving its cultural identity. Ukrainians see it as a potential partner, especially in the fields of technology, education, and innovation,” said Active Group CEO Oleksandr Pozniy.
At the same time, Maksim Urakin, co-founder of Experts Club, emphasized the economic dimension of bilateral relations:
“At the end of the first half of 2025, the total trade turnover between Ukraine and the Republic of Korea amounted to more than $518 million. Exports of Ukrainian goods amounted to only $96.9 million, while imports exceeded $421 million.
This resulted in a negative trade balance of $324 million. The situation demonstrates the need for more active promotion of Ukrainian goods on the Korean market, particularly in the agricultural and food sectors,” he stressed.
The study is part of the systematic monitoring of Ukraine’s international relations and public opinion regarding its partners in the world.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
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ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SOUTH KOREA, TRADE, UKRAINE, URAKIN
The attitude of Ukrainians towards Greece remains largely positive, although almost half of the respondents express a neutral position. This is evidenced by the results of a nationwide sociological survey conducted by Active Group in collaboration with the information and analytical center Experts Club in August 2025.
According to the study, 47.7% of Ukrainians have a positive attitude towards Greece (37.7% — mostly positive, 10.0% — completely positive). Only 2.3% of respondents rated the country negatively (1.7% — mostly negative, 0.7% — completely negative). At the same time, 48.7% of citizens remain neutral, and 1.7% admitted that they do not have enough information about this country.
“For Ukrainians, Greece is primarily associated with cultural heritage, tourism, and historical proximity to European traditions. This creates a generally positive image, although not as pronounced as in the case of Ukraine’s strategic partners,” commented Active Group co-founder Oleksandr Pozniy.
In turn, Maksim Urakin, founder of Experts Club, emphasized the economic aspect of the relationship:
“In the first half of 2025, trade turnover between Ukraine and Greece exceeded $784 million. At the same time, exports from Ukraine amounted to only $193.8 million, while imports from Greece reached over $590 million.
The negative balance of approximately $397 million indicates a significant trade imbalance, which is of strategic importance for the further development of bilateral economic relations,” he said.
The survey is part of a broader study analyzing the international sympathies and antipathies of Ukrainians in the current geopolitical context.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here: https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, DIPLOMACY, EXPERTS CLUB, GREECE, Pozniy, SOCIOLOGY, TRADE, URAKIN
Most Ukrainians express a positive attitude towards Switzerland, although a significant proportion of respondents remain neutral. This is evidenced by the results of a nationwide sociological survey conducted by Active Group in collaboration with the information and analytical center Experts Club in August 2025.
According to the data, 60.3% of Ukrainians have a positive opinion of Switzerland (42.0% — mostly positive, 18.3% — completely positive). Only 1.7% of respondents expressed a negative attitude (1.3% — mostly negative, 0.3% — completely negative). At the same time, 36.7% remain neutral, and 1.7% said they did not have enough information about the country.
“Ukrainians associate Switzerland with reliability, stability, and humanitarian support, which the country provides in difficult times. The high level of trust indicates Switzerland’s positive image, despite a certain detachment in global politics,” commented Active Group co-founder Oleksandr Pozniy.
In turn, Maksim Urakin, founder of Experts Club, emphasized economic ties:
“In the first half of 2025, trade turnover between Ukraine and Switzerland exceeded $928 million. At the same time, Ukrainian exports amounted to only $44 million, while imports from Switzerland reached almost $884 million. The negative balance of more than $839 million is significant, indicating Ukraine’s substantial dependence on imports from this country,” he stressed.
The survey was part of a broader program of research into the international sympathies and antipathies of Ukrainians in the current geopolitical context.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here: https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, DIPLOMACY, EXPERTS CLUB, Pozniy, SOCIOLOGY, SWITZERLAND, TRADE, URAKIN
