Business news from Ukraine

Business news from Ukraine

Nearly half of Ukrainians have neutral attitude toward Slovenia, while over 40% view it positively

Ukrainians’ attitudes toward Slovenia in August 2026 remain predominantly neutral, with a noticeable preponderance of positive assessments over negative ones. According to the Experts Club Information and Analytical Center, 40.3% of respondents view the country positively, 49.9% neutrally, and 6.7% negatively. The overall balance of positive and negative assessments stands at plus 33.6 percentage points.

According to the results of the August survey, 12.5% of Ukrainians view Slovenia entirely positively, while 27.8% view it mostly positively. 49.9% of respondents hold a neutral position. 6.1% view the country mostly negatively, only 0.6% view it entirely negatively, and another 3.1% were undecided.

Compared to March, the overall structure of public opinion has remained virtually unchanged. In the previous survey, 40.6% of respondents viewed Slovenia positively: 10.5% viewed it entirely positively and 30.1% viewed it mostly positively. At that time, 48% chose a neutral response, 7% a negative one, and another 4.4% were undecided.

Thus, over the course of five months, the positive segment decreased by only 0.3 percentage points—to 40.3%—while the negative segment also decreased by 0.3 percentage points—to 6.7%. The share of neutral responses increased by 1.9 percentage points, while the number of those who found it difficult to answer decreased by 1.3 percentage points. The balance of positive and negative assessments remained virtually unchanged and stood at approximately plus 33.6 percentage points in both survey waves.

At the same time, there was a certain shift within the positive segment: the share of fully positive assessments rose from 10.5% to 12.5%, while the share of mostly positive assessments fell from 30.1% to 27.8%. Thus, the overall level of positive attitudes remained stable, but among respondents favorable toward Slovenia, the share of the most confident assessments increased slightly.

Maksym Urakin, founder of the Experts Club Information and Analytical Center, deputy director of the Interfax-Ukraine news agency, and candidate of economic sciences, believes that the results of sociological studies have practical significance for the development of international relations, particularly for the activities of diplomatic missions, business associations, and foreign companies.

Commenting on the results of a survey on Ukrainians’ attitudes toward Southern European countries, he emphasized the need for more active communication between international partners and Ukrainian society.

“The first recommendation is to regularly showcase concrete achievements and specific actions. The second is to be open to questions and inquiries from the media and the public,” Urakin noted.

In his view, sociological data can help diplomatic missions and businesses better understand public perceptions of the respective countries and build bilateral relations more effectively.

In the case of Slovenia, the survey results demonstrate significant potential for developing informational and economic communication. Nearly half of Ukrainians do not have a clearly defined positive or negative attitude toward the country, while the share of negative assessments remains relatively small.

This distribution may indicate that the further shaping of Slovenia’s image in Ukrainian society will depend, in particular, on providing information about its support for Ukraine, the development of trade and economic ties, humanitarian initiatives, and cooperation between businesses in the two countries.

At the same time, the stability of the positive balance over the past five months indicates that there have been no sharp changes in perceptions of Slovenia. Unlike countries toward which attitudes have fluctuated significantly, Slovenia maintains a predominantly neutral-to-positive image.

In a broader regional context, its indicators differ from those of Italy and Spain. According to the same August survey, 70.1% of Ukrainians view Italy positively, 65.2% view Spain positively, while 40.3% view Slovenia positively.

Thus, among the Southern European countries included in the survey, Slovenia has a lower level of positive ratings; however, the main difference stems from the high proportion of neutral responses rather than significant negative sentiment.

Key factors for the development of bilateral relations could include expanding the presence of Slovenian businesses in the Ukrainian market, investment cooperation, participation in Ukraine’s reconstruction projects, and an increase in the number of joint economic and cultural initiatives.

The March survey was conducted by Active Group using the SunFlower Sociology online panel among 800 Ukrainian citizens aged 18 and older. The sample was representative by age, gender, and region; the maximum theoretical margin of error for indicators at the 50% confidence level was ±3.5 percentage points.

The August survey also covered 800 adult Ukrainian citizens and constituted the third wave of the study, following those conducted in August 2025 and March 2026.

Sources: Experts Club and Active Group, survey dated September 18, 2026; Experts Club, commentary by Maksym Urakin on Southern European countries dated October 11, 2026.

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Ukrainians’ Positive Attitude Toward Georgia Remains Above 57% — Study

Ukrainians’ attitude toward Georgia in August 2026 remains predominantly positive: 57.3% of respondents view the country positively, 32.1% hold a neutral stance, and 8.8% view it negatively, according to the Experts Club Information and Analytical Center.

According to the results of the August survey, 21.1% of Ukrainians have a completely positive attitude toward Georgia, while 36.2% have a mostly positive attitude. 32.1% of respondents chose a neutral response. 7.6% view the country mostly negatively, 1.2% view it entirely negatively, and another 1.8% were undecided.

The balance of positive and negative assessments stands at plus 48.5 percentage points. Positive attitudes toward Georgia thus outnumber negative ones by approximately 6.5 times.

Compared to March 2026, the overall level of positive attitudes has remained virtually unchanged. At that time, 19.3% of respondents gave a completely positive assessment, while 38% gave a mostly positive one—totaling 57.3%. 31.7% had a neutral attitude toward Georgia, 9.8% had a negative one, and another 1.2% were undecided.

At the same time, there was a slight shift in the breakdown of positive responses: the share of fully positive assessments increased by 1.8 percentage points—from 19.3% to 21.1%—while the share of mostly positive assessments decreased by the same amount—from 38% to 36.2%. The negative segment decreased by 1 percentage point, while the neutral segment remained virtually unchanged.

On an annual basis, the trend also remains moderately positive. In August 2025, 56.3% of Ukrainians expressed a positive attitude toward Georgia, while 10.7% expressed a negative one. Thus, over the course of a year, the positive segment increased by 1 percentage point, the negative segment decreased by 1.9 percentage points, and the balance of assessments improved from approximately plus 45.6 to plus 48.5 percentage points.

Maksym Urakin, founder of the Experts Club Information and Analytical Center and a candidate of economic sciences, had previously highlighted the combination of high levels of public support and economic ties between the two countries.

“Georgia traditionally remains an important trading partner for Ukraine in the Caucasus,” Urakin emphasized. He also noted that Ukrainians’ positive attitude creates a favorable foundation for the further development of economic and cultural ties.

According to data cited by Experts Club, in 2024, Ukraine’s trade turnover with Georgia amounted to approximately $1.83 billion, of which about $1.36 billion was accounted for by Ukrainian exports. Ukraine’s trade surplus reached about $893 million. Open for Business

The August results demonstrate a high degree of stability in public opinion: over the course of five months, the overall positive rating remained unchanged, while the negative rating even decreased slightly. At the same time, about one-third of respondents continue to hold a neutral position.

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17.8% of Ukrainians view Tunisia positively — Experts Club

Ukrainians’ attitudes toward Tunisia in August 2026 remain predominantly neutral: 67.3% of respondents hold this view. 17.8% of those surveyed view the country positively, while 6.9% view it negatively, according to the Experts Club information and analytical center.

According to the survey results, 4.5% of Ukrainians have a completely positive attitude toward Tunisia, while 13.3% have a mostly positive attitude. 67.3% chose a neutral response. 5.9% expressed a mostly negative attitude, 1% a completely negative one, and another 8% were undecided.

The balance between positive and negative assessments stands at plus 10.9 percentage points. Thus, positive attitudes outnumber negative ones by approximately 2.6 times. At the same time, three-quarters of respondents—including those who found it difficult to answer—do not express a clearly positive or negative assessment of the country.

Unlike most of the countries analyzed in previous reports, this study for March 2026 does not include a separate section on Tunisia; therefore, a direct comparison of the current results with those from the March survey based on this document is not possible. At the same time, the August data show that Tunisia’s public image in Ukraine remains largely neutral.

That said, Tunisia is of practical importance for Ukrainian exports. According to the results for the first half of 2026, Ukraine’s trade surplus with this country amounted to approximately $155.1 million. Tunisia was part of the group of markets in North Africa and the Middle East where Ukrainian exports exceeded imports.

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More than two-thirds of Ukrainians do not have clear opinion about Libya

Ukrainians’ attitudes toward Libya in August 2026 remain predominantly neutral: 59.3% of respondents hold this view. 16.7% of those surveyed view the country positively, while 15.6% view it negatively, according to the Experts Club Information and Analytical Center. Experts.news

According to the survey results, 5.7% of Ukrainians have a completely positive attitude toward Libya, while 11% have a mostly positive attitude. 59.3% chose a neutral response. 12.1% expressed a mostly negative attitude, 3.5% a completely negative one, and another 8.4% were undecided.

Based on the rounded figures in the table, positive assessments exceed negative ones by only 1.1 percentage points. In the overall survey data, the balance regarding Libya is estimated at approximately plus 0.9 percentage points, which is one of the lowest positive results among the countries surveyed.

Thus, public opinion regarding Libya is effectively at a balance point: the positive and negative segments are nearly equal, but both are significantly lower than the neutral segment. If we add the 8.4% of respondents who found it difficult to answer, more than two-thirds of respondents do not express a clearly positive or negative attitude toward the country.

A similar pattern is characteristic of other North African countries. According to the results of the August survey wave, the share of neutral assessments in this region generally ranges from about 59% to 67%. At the same time, Egypt has a significantly more pronounced positive balance, Tunisia has a moderately positive one, while the figures for Algeria and Libya remain close to the neutral threshold.

At the same time, Libya is of practical importance for Ukraine’s foreign trade. Based on the results of the first half of 2026, it ranked among the top ten trading partners with whom Ukraine maintained a positive trade balance. This places it on par with such key export destinations as Egypt, Algeria, Lebanon, Tunisia, Iraq, and Yemen.

Oleksandr Pozniy, director of the research firm Active Group, noted that a high proportion of neutral responses does not necessarily indicate a lack of interest in a particular country.

“For Ukrainians, the world is not ‘black and white,’ and the high proportion of neutral assessments regarding a number of countries indicates caution and a desire for balanced judgment rather than indifference,” Pozniy noted, commenting on the results of a survey on Ukrainians’ attitudes toward international partners.

In the case of Libya, this point is particularly telling: 59.3% of neutral responses are accompanied by nearly equal proportions of positive and negative responses. This means that the public perception of the country in Ukraine remains underdeveloped, and future shifts in these assessments may depend to a large extent on media coverage, economic ties, and the development of bilateral relations.

The survey was conducted in August 2026 using an online self-administered questionnaire via the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. The sample is representative by age, gender, and region; the maximum theoretical margin of error for indicators at the 50% confidence level is ±3.5 percentage points.

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Ukrainians’ positive attitude toward Canada has remained at over 76%

Canada continues to enjoy a very high level of positive perception among Ukrainians: in August 2026, 76.3% of respondents viewed the country positively, 19.2% neutrally, while negative assessments, based on the indicators listed in the table, totaled only 2.6%, according to the Experts Club Information and Analytical Center. In the published overall ranking of the survey, the net sentiment toward Canada stands at +73.8 percentage points.

According to the results of the August survey, 37.4% of Ukrainians have a completely positive attitude toward Canada, and 38.9% have a mostly positive attitude. 19.2% of respondents hold a neutral position. 2.2% view the country mostly negatively, 0.4% completely negatively, and another 2% were undecided.

Not only is the high total share of positive responses significant, but so is their breakdown: more than a third of respondents chose the most positive category—“entirely positive.” Based on the rounded figures in the table above, positive assessments outnumber negative ones by nearly 30 to 1.

In March 2026, the results were nearly identical. According to the published data from the previous survey wave, 76.2% of respondents viewed Canada positively: 39.4% viewed it “completely positively” and 36.8% viewed it “mostly positively.” 20.3% of respondents held a neutral position, 2.3% held a negative one, and another 1.2% were undecided.

Thus, over the course of five months, the overall share of positive assessments remained virtually unchanged—76.2% in March and 76.3% in August. At the same time, the share of “completely positive” responses decreased by 2 percentage points, while the share of “mostly positive” responses increased by 2.1 percentage points. The neutral segment shrank by 1.1 percentage points.

Oleksandr Pozniy, director of the research firm Active Group, commenting on the results of the previous wave, emphasized precisely the stability of this perception.

“Canada is among those countries toward which Ukrainians have formed not just a positive, but a consistently positive attitude. This is the result of long-term interaction, support, and a presence in the Ukrainian information space. In such cases, even neutral responses do not blur the overall picture but only underscore its consistency,” Pozniy noted.

The August wave confirms this stability: the total positive sentiment remained virtually at the March level, while the neutral group shrank slightly. According to the comprehensive survey conducted in August 2026, Canada had the highest positive balance among the countries covered by the survey.

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Over 71% of Ukrainians View Finland Positively, Study Finds

Finland continues to enjoy one of the highest levels of positive perception among Ukrainians: in August 2026, 71.3% of respondents viewed the country positively, while only 2% viewed it negatively. Compared to March, the share of positive assessments has decreased slightly, while the share of neutral responses has increased, according to the Experts Club Information and Analytical Center.

According to the results of the August survey, 34.1% of Ukrainians view Finland entirely positively, and 37.2% view it mostly positively. A neutral stance is held by 25.4% of those surveyed. 1.8% view the country mostly negatively, only 0.2% view it entirely negatively, and another 1.4% were undecided.

The balance between positive and negative assessments stands at plus 69.3 percentage points. Positive attitudes thus outweigh negative ones by more than 35 times, characterizing public perception of Finland as distinctly favorable.

In March 2026, 76.2% of respondents had a positive attitude toward Finland: 38% viewed it entirely positively and 38.2% viewed it mostly positively. A neutral attitude was expressed by 21.4% of respondents, a negative one by about 1.1%, and another 1.2% were undecided.

Thus, over the course of five months, the positive segment decreased by 4.9 percentage points—from 76.2% to 71.3%. The share of negative assessments increased by approximately 0.9 percentage points, while neutral responses rose by 4 percentage points. The balance between positive and negative attitudes decreased from plus 75.1 to plus 69.3 percentage points, respectively.

The most notable decline was in the share of respondents with a completely positive attitude—from 38% to 34.1%. The share of mostly positive responses changed much less—from 38.2% to 37.2%. In other words, the bulk of the changes was not due to a shift toward a negative attitude, but rather to an increase in the neutral segment.

Alexander Pozniy, director of the research firm Active Group, previously attributed Finland’s consistently high ratings to the trust and predictability of its image among Ukrainians.

“Ukrainians quite clearly distinguish between countries based on the level of trust and predictability of their policies. Where there is consistency and a clear position, a stable positive attitude is formed. That is why countries like Finland maintain high ratings regardless of short-term fluctuations in the news,” Pozniy noted.

The August wave shows a certain softening of assessments, but no fundamental change in public perception. More than seven out of ten respondents continue to view Finland positively, while the share of negative responses remains at just 2%.

The previous wave of the survey was conducted in March 2026 among 800 Ukrainian citizens aged 18 and older using an online questionnaire. The sample was representative in terms of age, gender, and region.

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