Denmark continues to rank among the countries with the highest level of positive perception among Ukrainians: in August 2026, 66.9% of respondents viewed it positively, while only 1.8% viewed it negatively. Compared to March, the share of positive assessments has decreased slightly, but the overall attitude remains distinctly favorable, according to the Experts Club Information and Analytical Center.
According to the results of the August survey, 31.3% of Ukrainians have a completely positive attitude toward Denmark, and 35.6% have a mostly positive attitude. A neutral stance is held by 28.8% of respondents. Only 1.4% expressed a mostly negative attitude, 0.4% a completely negative one, and another 2.5% were undecided.
The balance of positive and negative assessments stands at plus 65.1 percentage points. Thus, positive responses outnumber negative ones by more than 37 times. Denmark remains among the group of Northern European countries that enjoy very high public favor among Ukrainians.
In March 2026, 69.9% of respondents viewed Denmark positively: 33.3% viewed it entirely positively and 36.6% viewed it mostly positively. A neutral attitude was expressed by 26.8% of respondents, a negative one by only 1.2%, and another 2.1% were undecided.
Thus, over the course of five months, the share of positive assessments decreased by 3 percentage points—from 69.9% to 66.9%. The neutral segment increased by 2 percentage points—to 28.8%—while negative attitudes rose by only 0.6 percentage points. The balance of positive and negative assessments decreased from +68.7 to +65.1 percentage points, respectively.
There has also been a noticeable and definite decline in the intensity of positive attitudes: the share of fully positive responses fell from 33.3% to 31.3%, and that of mostly positive responses—from 36.6% to 35.6%. At the same time, the increase in the negative segment remains minimal, so the current trend suggests that some respondents are shifting to a neutral position rather than developing a critical attitude toward Denmark.
Oleksandr Pozniy, director of the research firm Active Group, commenting on Denmark’s high ratings in previous waves of the survey, noted: “Ukrainians perceive Denmark as a sincere partner and a reliable ally under the current circumstances. The high level of trust reflects both the humanitarian aid and Copenhagen’s consistent political support for Ukraine.” In the broader context of the survey, he also emphasized: “Ukrainians clearly associate the support received primarily from European Union countries and the United Kingdom with a positive attitude toward them.”
The latest wave of the survey shows that this positive image persists. Despite a decline in the figure compared to March, approximately two-thirds of Ukrainians continue to view Denmark positively, while the share of negative responses does not even reach 2%.
The previous wave of the survey was conducted in March 2026 among 800 Ukrainian citizens aged 18 and older using self-administered online questionnaires on the SunFlowerSociology panel. The sample was representative by age, gender, and region; the maximum theoretical margin of error for indicators at the 50% confidence level was ±3.5 percentage points.
ACTIVE GROUP, DENMARK, EUROPEAN UNION, EXPERTS CLUB, international relations, NORTHERN EUROPE, PUBLIC OPINION, SOCIOLOGY, UKRAINE
Ukrainians’ attitudes toward Israel in August 2026 remain predominantly positive or neutral; however, compared to the previous wave of the study, positive assessments have continued to decline. 35.6% of respondents have a positive attitude toward the country, 21.9% have a negative one, and another 39.7% hold a neutral position, according to the Experts Club Information and Analytical Center.
According to the results of the August survey, 10.4% of Ukrainians have a completely positive attitude toward Israel, while 25.2% have a mostly positive one. A neutral response was chosen by 39.7% of respondents. A mostly negative attitude was expressed by 14.7%, a completely negative one by 7.2%, and another 2.7% were undecided.
The balance of positive and negative assessments stands at plus 13.7 percentage points. This means that positive attitudes still outweigh negative ones, though the gap between them has narrowed significantly. Among Middle Eastern countries, Israel has a more polarized pattern of assessments than Saudi Arabia or Jordan, where neutral perceptions dominate.
In March 2026, 38.7% of respondents viewed Israel positively: 12.6% viewed it entirely positively and 26.1% viewed it mostly positively. A neutral stance was held by 38.2% of respondents, while 19.8% expressed a negative attitude, and another 3.3% were undecided.
Thus, over the course of five months, the share of positive assessments decreased by 3.1 percentage points—from 38.7% to 35.6%—while negative assessments increased by 2.1 percentage points—to 21.9%. The neutral segment increased by 1.5 percentage points. The balance between positive and negative attitudes decreased from plus 18.9 to plus 13.7 percentage points, respectively.
When comparing all three waves of the survey, the trend is even more pronounced. In August 2025, 44.7% of respondents viewed Israel positively, while 13.7% viewed it negatively; in March 2026, the figures were 38.7% and 19.8%, respectively; and in August, they were 35.6% and 21.9%. In other words, over the course of a year, the positive segment decreased by 9.1 percentage points, while the negative segment increased by 8.2 percentage points.
Maksym Urakin, founder of the Experts Club information and analytical center and a candidate of economic sciences, had previously drawn attention to the economic component of Ukrainian-Israeli relations.
“At the end of 2025, Ukraine’s bilateral trade with Israel totaled over $353 million. Ukrainian exports amounted to $132.4 million, while imports of Israeli goods exceeded $221 million. This resulted in a trade deficit of approximately $88.6 million. This imbalance indicates a need to expand Ukrainian exports and seek new niches in the Israeli market,” Urakin emphasized.
The latest wave of the survey shows a gradual decline in positive attitudes toward Israel, but not a shift into negative territory. Respondents with a neutral stance remain the largest single group, while positive assessments are still approximately 1.6 times more numerous than negative ones.
The survey was conducted in August 2026 using an online self-administered questionnaire via the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. The maximum theoretical margin of error for indicators at the 50% confidence level is ±3.5 percentage points.
ACTIVE GROUP, EXPERTS CLUB, FOREIGN TRADE, international relations, ISRAEL, MIDDLE EAST, PUBLIC OPINION, SOCIOLOGY, UKRAINE
Japan remains one of the Asian countries with the highest level of positive perception among Ukrainians: in August 2026, 67.7% of respondents viewed it positively, while only 3.3% viewed it negatively. At the same time, compared to the previous wave of the survey, the share of positive assessments has decreased slightly, according to the Experts Club Information and Analytical Center.
According to the results of the August survey, 30.1% of Ukrainians view Japan entirely positively, and 37.6% view it mostly positively. A neutral stance is held by 26.6% of respondents. 2.5% view the country mostly negatively, 0.8% view it entirely negatively, and another 2.3% were undecided.
The balance between positive and negative assessments stands at plus 64.4 percentage points. Thus, positive attitudes toward Japan outnumber negative ones by more than 20 to 1, and over two-thirds of respondents have a favorable perception of the country.
In March 2026, 71.8% of Ukrainians had a positive attitude toward Japan: 32.9% viewed it entirely positively and 38.9% viewed it mostly positively. A neutral stance was held by 24.2% of respondents, negative attitudes accounted for 2.8%, and another 1.2% were undecided.
Thus, over the course of five months, the share of positive assessments decreased by 4.1 percentage points—from 71.8% to 67.7%. The negative segment increased by only 0.5 percentage points—to 3.3%, while the share of neutral responses rose by 2.4 percentage points—to 26.6%. The balance between positive and negative attitudes decreased from plus 69 to plus 64.4 percentage points, respectively.
These trends primarily indicate a slight decline in the intensity of positive attitudes rather than the emergence of a negative image. The share of entirely positive responses fell from 32.9% to 30.1%, and that of mostly positive responses—from 38.9% to 37.6%. Negative assessments, meanwhile, remain at a very low level.
Oleksandr Pozniy, director of the research firm Active Group, commenting on the results of the previous wave of the survey, emphasized the stability of Japan’s positive image among Ukrainians.
“For Ukrainians, Japan is an example of a country with a high level of trust and a consistently positive image. We see that even without any major news events, perceptions of Japan are gradually improving. This means that a long-term reputation and a consistent policy of cooperation are far more effective than short-term media effects,” Pozniy noted.
The latest round of the survey shows a slight decline in the figures compared to March, but this does not change the overall picture: Japan continues to have a distinctly positive image in Ukrainian society, and negative attitudes toward it remain minimal.
The survey was conducted in August 2026 using self-administered online questionnaires in the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. The previous survey in March also included 800 respondents; the sample was representative by age, gender, and region, with a maximum theoretical margin of error of ±3.5 percentage points at the 50% confidence level.
ACTIVE GROUP, ASIA, EXPERTS CLUB, international relations, JAPAN, PUBLIC OPINION, SOCIOLOGY, UKRAINE
Switzerland continues to enjoy a high level of positive perception among Ukrainians: in August 2026, 66.9% of respondents viewed the country positively, while only 1.4% viewed it negatively. Compared to March, the share of positive assessments has decreased slightly, but the overall structure of public opinion remains stable, according to the Experts Club Information and Analytical Center.
According to the results of the August survey, 28.2% of Ukrainians view Switzerland entirely positively, and 38.7% view it mostly positively. A neutral stance is held by 29.7% of respondents. 1.2% view the country mostly negatively, 0.2% view it entirely negatively, and another 2% were undecided.
The balance of positive and negative assessments stands at plus 65.5 percentage points. Thus, positive attitudes outnumber negative ones by nearly 48 to 1. Based on this indicator, Switzerland remains among the countries with the highest level of public favor among Ukrainians.
In March 2026, 67.8% of respondents viewed Switzerland positively: 29.6% viewed it entirely positively and 38.2% viewed it mostly positively. A neutral stance was held by 30.1% of respondents; only about 0.7% viewed the country negatively, while another 1.4% were undecided.
Thus, over the course of five months, the share of positive assessments decreased by only 0.9 percentage points—from 67.8% to 66.9%. Negative responses increased by 0.7 percentage points, while the neutral segment remained virtually unchanged—30.1% in March versus 29.7% in August. The balance between positive and negative attitudes decreased from approximately plus 67.1 to plus 65.5 percentage points.
The internal structure of positive responses also remains stable. The share of entirely positive assessments decreased from 29.6% to 28.2%, while the share of predominantly positive assessments even rose slightly—from 38.2% to 38.7%. This indicates minor fluctuations in public opinion rather than a significant change in perceptions of the country.
Alexander Pozniy, director of the research firm Active Group, commenting on the results of the previous wave of the survey, highlighted the enduring nature of Switzerland’s positive image.
“Switzerland is traditionally perceived by Ukrainians as a stable and neutral country with a high level of trust. At the same time, we see that some respondents are shifting to a neutral position, which may be linked to a lack of visibility regarding specific actions or projects. This does not mean a deterioration in Switzerland’s image, but rather points to the need for more active communication,” Pozniy noted.
The new round of the survey effectively confirms the stability of the ratings: the shares of positive and neutral responses changed by less than one percentage point. The negative segment, despite a slight increase, remains minimal—less than 2% of respondents view Switzerland negatively.
The previous phase of the study was conducted in March 2026 among 800 Ukrainian citizens aged 18 and older using self-administered online questionnaires on the SunFlowerSociology panel. The sample was representative by age, gender, and region; the maximum theoretical margin of error for indicators at the 50% confidence level was ±3.5 percentage points.
ACTIVE GROUP, EXPERTS CLUB, international relations, Pozniy, PUBLIC OPINION, SOCIOLOGY, SWITZERLAND, UKRAINE, WESTERN EUROPE
According to Experts Club, Ukrainians’ attitudes toward Vietnam in August 2026 remain predominantly neutral: 60.5% of respondents hold this view. Twenty-one point five percent of those surveyed view the country positively, while 12.2% view it negatively. Compared to March, the share of positive assessments has increased slightly, although the negative segment has also grown, reports the Experts Club Information and Analytical Center.
According to the results of the August survey, 5.5% of Ukrainians have a completely positive attitude toward Vietnam, while 16% have a mostly positive attitude. 60.5% of respondents chose a neutral response. 11.2% expressed a mostly negative attitude, 1% a completely negative one, and another 5.9% were undecided.
According to the rounded data in the table, the balance of positive and negative assessments is approximately plus 9.3 percentage points, while in the consolidated survey results, it is reported at plus 9.4 percentage points. Vietnam thus remains in the positive balance zone, but the main feature of its perception is not explicit sympathy or antipathy, but a significant proportion of neutral responses.
In March 2026, 6.1% of respondents had a completely positive attitude toward Vietnam, and 13.3% had a mostly positive attitude. The overall positive rating in the survey was 19.3%. A neutral stance was held by 66.9% of respondents, a negative attitude accounted for 10.5%, and another 3.3% were undecided.
Thus, over the course of five months, the share of positive assessments increased by approximately 2.2 percentage points—to 21.5%—while negative assessments rose by 1.7 percentage points, to 12.2%. In contrast, the neutral group shrank by 6.4 percentage points—from 66.9% to 60.5%. The share of those who found it difficult to answer rose from 3.3% to 5.9%.
These changes indicate the gradual formation of a more defined attitude toward Vietnam, although the process is moving in both positive and negative directions simultaneously. At the same time, the positive balance has remained virtually unchanged: in March it stood at approximately plus 8.8 percentage points, and in August—at approximately plus 9.4 percentage points.
At the same time, Vietnam is one of Ukraine’s major trading partners in Southeast Asia. Maksym Urakin, founder of the Experts Club information and analytical center and a candidate of economic sciences, emphasized the importance of geographic diversification in Ukraine’s foreign trade.
“The latest foreign trade data demonstrate not only the geographic diversification of Ukraine’s trading partners but also a clear focus on integration into the European and global markets. Despite the challenging security situation, Ukrainian businesses continue to expand into international economic networks, particularly in the sectors of agricultural products, metallurgy, and machine building. Significant growth in trade with EU countries and the U.S., as well as the maintenance of strong cooperation with China and Turkey, indicate that Ukraine has not lost its ability to be an active player in the global market,” Urakin noted.
In the case of Vietnam, the survey results show significant potential for shaping a more distinct public image of the country. Despite a decline in the neutral segment, three out of five Ukrainians still do not have a clearly positive or negative attitude toward Vietnam.
The survey was conducted in August 2026 using self-administered online questionnaires in the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. The previous wave in March also included 800 respondents; the sample was representative by age, gender, and region, with a maximum theoretical margin of error of ±3.5 percentage points for indicators at the 50% confidence level.
ACTIVE GROUP, EXPERTS CLUB, FOREIGN TRADE, international relations, PUBLIC OPINION, SOCIOLOGY, Southeast Asia, UKRAINE, VIETNAM
In August 2026, the majority of Ukrainians maintained a neutral attitude toward Saudi Arabia—57.5% of respondents gave this answer. Twenty-nine percent of those surveyed viewed the country positively, while 9% viewed it negatively. Compared to the previous wave of the survey, the distribution of opinions changed only slightly, according to the Experts Club Information and Analytical Center.
According to the results of the August survey, 5.5% of Ukrainians have a completely positive attitude toward Saudi Arabia, while 23.5% have a mostly positive attitude. A neutral stance is held by 57.5% of respondents. Seven percent view the country mostly negatively, 2% view it entirely negatively, and another 4.5% were undecided.
The balance of positive and negative assessments stands at plus 20 percentage points. Thus, positive attitudes outnumber negative ones by more than three to one; however, the large neutral group remains the defining characteristic of perceptions of Saudi Arabia. In the overall picture of Ukrainians’ attitudes toward Middle Eastern countries, Saudi Arabia also ranks among those toward which neutral assessments predominate.
Compared to March 2026, the figures remained nearly stable. In the previous survey, 8.4% of respondents had a completely positive attitude toward Saudi Arabia, and 19.6% had a mostly positive attitude—meaning the combined share of positive responses was 28%. A neutral stance was held by 58.7% of respondents, 8.2% viewed the country negatively, and another 5.1% were undecided.
Thus, over the course of five months, the share of positive assessments increased by 1 percentage point—from 28% to 29%—while negative assessments rose by 0.8 percentage points, to 9%. The neutral segment decreased by 1.2 percentage points. The balance between positive and negative attitudes remained virtually unchanged: approximately +19.8 percentage points in March and +20 percentage points in August.
At the same time, changes occurred within the positive segment. The share of fully positive assessments fell from 8.4% to 5.5%, while the share of mostly positive assessments rose from 19.6% to 23.5%. In other words, the overall share of favorable responses remained stable but became less categorical.
Maksym Urakin, founder of the Experts Club Information and Analytical Center and a candidate of economic sciences, commenting on the survey results and the significant share of neutral attitudes toward a number of Ukraine’s partners, emphasized the need for more active public communication.
“The first recommendation is to regularly showcase concrete achievements, specific actions, and the presence here of foundations, embassies, teams, and diplomats in the humanitarian sphere and in science. Second, we must be open to questions and inquiries from the media and the public. We also need to use our sociological data to draw conclusions and strengthen our relationships, particularly trade relations,” Urakin noted.
In the case of Saudi Arabia, the results of the two survey waves show a high degree of stability in public perceptions. Nearly three-fifths of Ukrainians continue to hold a neutral position, while positive attitudes consistently outweigh negative ones by approximately 20 percentage points.
The survey was conducted in August 2026 using an online self-administered questionnaire via the SunFlowerSociology panel among 800 Ukrainian citizens aged 18 and older. The previous survey wave in March also included 800 respondents; the sample was representative by age, gender, and region, with a maximum theoretical margin of error of ±3.5 percentage points for indicators at the 50% confidence level.
ACTIVE GROUP, EXPERTS CLUB, international relations, MIDDLE EAST, PUBLIC OPINION, SAUDI ARABIA, SOCIOLOGY, UKRAINE, URAKIN
