State-owned PrivatBank has launched a large-scale media campaign titled “Do Something—Something Will Happen,” which will cover key communication channels, including radio, outdoor advertising, digital video platforms, social media—Instagram, TikTok, and Facebook—and banner networks, according to a statement posted Tuesday on the website of Ukraine’s largest financial institution.
“Our research and surveys show that during wartime, there’s no time to put things off until later; instead, we must live life to the fullest here and now, without waiting for a better time,” the release quotes Mikael Björkner, the bank’s chairman of the board, as saying.
“Whether it’s starting a business, raising a family, buying your first home, or spending more time with loved ones—we’re there for our customers through all these important moments,” he added.
It is noted that to launch the new branding campaign, PrivatBank created a music video featuring the artist thekomakoma, who is currently serving in the Armed Forces of Ukraine. The campaign’s ambassadors include Amil and Ramil from Kurgan&Agregat, veteran Rusya Danilkina, representatives of the Ukrainian business community—Marchuk Khlib and Nick.sense—as well as the bank’s clients who are developing their own projects, running businesses, pursuing creative endeavors, or transforming the country, each in their own way.
The press release does not include information on the campaign’s cost.
PrivatBank is Ukraine’s largest bank. According to the National Bank, the financial institution’s total assets as of June 1, 2026, amounted to 965.11 billion UAH (22.7% of the total).
The state-owned bank noted that, according to regular Brand Health Tracking surveys for the first quarter of 2026, the level of trust in it is higher than that of other financial institutions on the market and stands at 49%. The bank attributes this to the availability of accessible, personalized, and digitized products for its customers.
“Nova Poshta,” Ukraine’s leading express delivery service, has consolidated its digital and offline channels into a single platform, Nova Media, and claims to offer advertisers access to over 35,000 advertising spaces with monthly omnichannel reach to an audience of more than 10 million users.
“Today, Nova Media already has over 475 clients—ranging from major national brands to small and medium-sized businesses. The repeat business rate exceeds 60%,” said Ivan Bilokonny, head of the new product development department at Nova Poshta, in a company statement released on Wednesday.
It is noted that access to the platform is provided through a personal account, where users can independently configure and launch flexible advertising campaigns tailored to their own budget, using a variety of engagement formats: from notifications in the mobile app to screens in branches, branded packaging, parcel lockers, and corporate vehicles.
“Nova Poshta” clarified that it currently generates approximately 600 million ad impressions and over 180 million offline customer interactions each month.
The company added that it plans to continue expanding Nova Media’s capabilities and launching new engagement formats and technological solutions.
As previously reported, in 2025, Nova Poshta increased its revenue by 21.6% compared to 2024—to 54.2 billion UAH—and its net profit by 4.4%, to 2.6 billion UAH.
The number of parcels and shipments delivered last year rose by 7.4%—from 486 million to 522 million—including international shipments, which increased by 52.6%, from 19 million to 29 million.
JSC Ukrzaliznytsia has selected LLC “Advertising Agency Group Ukr-Media” as the sole advertising operator with the right to place 898 advertising panels, according to a company statement released on Tuesday.
“An auction was held on the Prozorro.Prozori electronic trading platform for the right to place advertising media and materials at 94 train stations in Ukraine,” Ukrzaliznytsia reported on Telegram.
It is noted that the contract provides for the renewal of advertising infrastructure at the winner’s expense. The monthly cost of the contract is 2.05 million UAH (excluding VAT).
It is expected that new screens will appear above the escalator at Kyiv Central Station, as well as at stations in Kyiv, Lviv, Dnipro, Ivano-Frankivsk, and Tatariv-Bukovel.
As for citylights with video content, they will be installed in Kyiv, Odesa, Dnipro, and Lviv.
“Ukrzaliznytsia continues its systematic work to streamline the advertising environment and improve the efficiency of station infrastructure use,” the company emphasized.
Following a meeting on March 26, the National Council of Ukraine on Television and Radio Broadcasting announced the suspension of terrestrial broadcasting operations for the sports channel “XSport” (Totveld LLC) and the music channel “M1” (Teleodin LLC).
“The media outlet operated 24 hours a day on the MX-3 multi-channel electronic network, DVB-T2 (MPEG-4) standard, nationwide category. The reason for revoking the license is a deterioration in financial condition linked to the ongoing decline in the advertising market,” the regulator commented on the decision regarding “XSport.”
The National Council added that it also revoked the registration of two linear media outlets, “Totveld,” which broadcast without using the radio frequency spectrum under the logos “XSPORT+” and “XSPORT.”
“National category. The media outlet broadcast programs 24/7 on the MX-2 terrestrial multichannel communication network, DVB-T2 (MPEG-4) standard. In its statement, the company cites a significant decline in the advertising market, rising distribution costs, a shrinking audience for terrestrial digital broadcasting, and the economic unfeasibility of maintaining this distribution method,“ according to the regulator’s statement regarding ”M1.”
In turn, the “M1” TV channel explained its decision to cease terrestrial broadcasting on Monday as a transition to a new content distribution model “as part of a strategy to optimize and adapt to current market conditions.”
“The decision to exit the terrestrial digital space is a logical continuation of our policy of efficient resource management. Given the economic situation in the country and the rapid change in viewers’ consumption habits, we are focusing our presence where the audience is most active and loyal,” the statement on its website reads.
It is noted that broadcasting continues in full via OTT platforms and cable networks.
According to the press release, the Ukrainian music channel “M2” already has similar positive experience operating in this distribution format, so it is also continuing its broadcasts via OTT services and cable networks.
“Today we are choosing the path of maximum efficiency. Due to the difficult economic situation in the country and low demand for outdated broadcast formats, we have made a conscious decision to focus on a new broadcasting strategy,“ commented Natela Chkhartishvili-Zatsarinnaya, executive producer of the ”M1“ and ‘M2’ TV channels, noting that this year marks the 25th anniversary of the ”M1” channel.
The National Council also noted that due to the inability to resume broadcasting because of financial and organizational difficulties caused by the full-scale invasion, a number of Kyiv-based companies with 24-hour broadcasting, which operated under the logos “UNIAN TV,” “UNIAN. Dnipro,“ ”UNIAN. Mykolaiv,“ and ”UNIAN. Nikopol.“
XSport is a nationwide multisport channel that began broadcasting on January 22, 2012. It previously aired under the name ”Hockey.”
According to YouControl, the owner of Totveld LLC is Donbas Hockey Club LLC, and the beneficial owner is listed as former Deputy Prime Minister, former Minister of Infrastructure, and Member of Parliament Boris Kolesnikov.
The owner of “Teleodin” LLC is “Ukrainian Youth and Music Channel M1” TV and Radio Company LLC, and the beneficial owners are Mykola Bagraev (74%) and Maksym Pavlenko (25%).
ADVERTISING, broadcast, M1, National Council, TV CHANNEL, XSPORT
The Cabinet of Ministers of Ukraine has banned all types of advertising of gambling business, follows from the government decree № 583.
Thus, amendments were made to paragraph 1 of the Cabinet of Ministers Resolution No. 566 of May 17, 2024 “Some issues of counteraction to the negative consequences of the functioning of gambling on the Internet”.
“Subparagraph one after the words ‘order of restriction’ is supplemented with the words ‘of all forms’, and after the words ‘by restriction’ – with the words ‘namely a ban’, – stated in the resolution.
According to the document, the ban will be in force until the entry into force of the law on combating game addiction, which is now under consideration by the Verkhovna Rada.
ADVERTISING, CABINET OF MINISTERS OF UKRAINE, GAMBLING BUSINESS
Doctors and pharmaceutical manufacturers demand to strengthen the fight against illegitimate advertising of fake medicines on the Internet using well-known brands and faces of leading experts in the medical industry.
As Doctor of Medical Sciences, Director of the Heart Institute of the Ministry of Health Borys Todurov emphasized at a press conference at Interfax-Ukraine on Tuesday, fraudulent advertising on the Ukrainian pharmaceutical market can claim hundreds and thousands of lives. As an example of this, he cited the fact that, in particular, fake drugs are often advertised on the Internet in his name.
“On the Internet, on Facebook, drugs are offered in my name that we allegedly develop. Don’t believe that this is so – we do not take part in the development of new drugs. We perform operations, we only engage in surgery,” he said.
Todurov noted that every day he responds to many messages regarding fake drugs that he is allegedly developing, and there are “dozens” of such drugs. One of the latest such fake drugs that is sold online in his name is Normocardis.
Todurov noted that he had already contacted law enforcement agencies with statements about precedents, and that the cyber police had already opened a criminal case into the use of his name and the names of his colleagues.
“It is very difficult to track such scammers, they are often located abroad. But I think that it is possible to find and catch at least those people who distribute fake drugs in Ukraine – they have telephone numbers, a specific address, they can be tracked,” the director of the Heart Institute said.
Todurov noted that advertisements for fake drugs are often created using artificial intelligence (AI) technologies, which make it possible to create believable videos using the images and voices of specific famous doctors.
In turn, Honored Doctor of Ukraine, director and founder of the medical center Clinic of Dr. Valikhnovsky Rostyslav Valikhnovsky said that on his behalf there were recorded cases of distribution of at least eight drugs and dietary supplements that supposedly treat joints, varicose veins, heart, and rheumatic diseases.
“This has absolutely nothing to do with reality. I want to put it on record that this is not true and our brand has nothing to do with these drugs,” he said.
Valikhnovsky noted that the clinic also contacted the cyber police in Kyiv, and law enforcement agencies managed to block sites that posted such information in one day. However, he noted that it was not possible to solve this problem with Facebook.
“With Facebook it is very difficult to solve this problem during the war, so with this press conference I would like to appeal to the Minister of the Interior, the Prosecutor General, so that they take this problem under personal control,” he said.
Valikhnovsky noted that “if nothing is done now at the beginning of the development of AI, then later we will not be able to correct anything.”
At the same time, he emphasized that clinics and doctors without law enforcement agencies cannot independently identify fraudsters and fight them.
For his part, head of the Association of Pharmaceutical Manufacturers of Ukraine Petro Bahriy clarified that in war conditions it is quite difficult to estimate the volume of the market for such fake drugs, including due to the ban on inspections.
“We cannot accurately estimate the volume of such a market, especially during the war. But we are interested in the Ukrainian pharmaceutical market being transparent, so that the promotion of medicines is legal, because we know about the responsibility for people’s health,” he said.
Bahriy noted that the Association was one of the initiators of introducing criminal liability for false advertising and the production and distribution of fake drugs.
“I support my colleagues and appeal to law enforcement agencies and everyone who can help overcome this shameful phenomenon and stop these scammers who today, using well-known brands of doctors, promote in their name fake drugs that harm health and even kill,” he said.
Bahriy also emphasized that leading domestic pharmaceutical companies are constantly developing R&D, developing new drugs according to international standards of evidence-based effectiveness, safety and quality, investing significant funds in this area.
“Fake drugs sold online in this way harm people’s health, but also harm the economy, because fraudsters, unlike pharmaceutical manufacturers, do not pay taxes, do not create jobs, and do not invest in the development of their brand and the country’s economy. The business of these scammers harms everyone, and law enforcement officials must solve this problem,” he concluded.
ADVERTISING, BAHRIY, BRAND, DOCTORS, FAKE, MEDICINES, PHARMACISTS, Valikhnovsky, Тодуров
