In 2024, Ukraine demonstrated an increase in foreign trade, but there are still problems that limit its opportunities in international markets. The lack of a sufficient number of enterprises with deep processing, complex logistics, and the impact of global economic processes pose serious challenges for Ukrainian business.
Maksym Urakin, founder of the Experts Club information and analytical center, and Yevheniia Lytvynova, president of the Ukrainian Exporters Club, analyzed the trends of 2024 and assessed the development prospects for 2025.
Trade balance: export growth but large deficit
According to experts, the total volume of Ukraine’s foreign trade in 2024 reached USD 113 billion, which is 13% more than in 2023.
Key figures:
Despite the growth in exports, the main problem remains a significant trade deficit. This indicates that the economy is dependent on imports, which puts additional pressure on the hryvnia exchange rate and requires finding new solutions to increase exports of high value-added products.
“Despite the positive dynamics of exports, Ukraine is still dependent on imports, especially in the field of technology and equipment. The negative balance remains a serious challenge for our economy,” said Yevheniya Lytvynova.
Main trading partners: Poland, Spain, Germany
Experts Club has compiled a list of Ukraine’s top 10 trading partners in terms of exports:
1. Poland – 4.7 billion dollars
2. Spain – 2.9 billion dollars
3. Germany – 2.8 billion dollars
4. China – 2.3 billion dollars
5. Turkey – 2.1 billion dollars
6. The Netherlands – 1.98 billion dollars
7. Italy – 1.93 billion dollars
8. Egypt – 1.6 billion dollars
9. India – 986 million dollars
10. Moldova – $935 million
“In 2024, Spain unexpectedly ranked second among importers of Ukrainian products. This is partly due to the high demand for Ukrainian products due to the migration of Ukrainians. However, it should be borne in mind that a significant portion of these exports is re-exported via European countries,” explained Maksym Urakin.
At the same time, China has traditionally been in the lead among Ukraine’s top 10 importers:
1. China – $14.4 billion
2. Poland – $7 billion
3. Germany – 5.4 billion dollars
4. Turkey – 4.72 billion dollars
5. USA – 2.86 billion dollars
6. Italy – 2.27 billion dollars
7. Bulgaria – 2.22 billion dollars
8. India – 1.88 billion dollars
9. Czech Republic – 1.78 billion dollars
10. France – 1.75 billion dollars
Export structure: Ukraine remains a supplier of raw materials
Food products account for the largest share of exports – about $25 billion. Other main products include metals (about $5 billion) and equipment ($4 billion).
“Ukraine continues to export mostly raw materials. This means that the main profit from processing and added value remains abroad. We need reforms that will allow us to develop domestic production and processing,” emphasized Yevheniya Lytvynova.
Import structure: machinery, chemicals, fuel
In 2024, the largest categories of imports were machinery and equipment ($25 billion), chemicals ($11.7 billion), and energy ($8.9 billion).
“The main share of imports is aimed at supporting business rather than the consumer market. This means that companies are actively upgrading production and importing machinery,” explained Maksym Urakin.
New markets: opportunities and obstacles
In 2025, many Ukrainian companies are planning to enter the markets of the Middle East, Africa and Asia more actively. In particular, a free trade agreement is expected to be signed with Turkey, which will make the country an even more important trading partner.
“Turkey is already one of Ukraine’s top five partners. If the FTA is ratified, we will see an even greater increase in trade turnover,” emphasized Yevgeniya Lytvynova.
At the same time, global protectionism and trade wars may create additional challenges. The United States has already begun to impose new duties on imports from Canada, Mexico and China.
“If the US imposes additional duties, it could lead to a chain reaction in global trade, and price increases will affect even Ukraine. Our companies should be ready to adapt to the new realities,” said Maksym Urakin.
What should Ukrainian businesses do?
When it comes to the main recommendations for exporters in 2025, the experts identified the following areas:
1. It is necessary to diversify markets by balancing exports to the EU with the simultaneous development of the Middle East, Asia and Africa.
2. Develop processing by reducing exports of raw materials and expanding sales of high value-added products.
3. Increase competitiveness by adapting production to the requirements of foreign markets.
4. Preparing for changes in global trade by adapting the strategy in response to possible duties and trade barriers.
“We have to learn to play by the rules of global competition. If Ukrainian exporters are not ready for changes, the market will be quickly taken over by someone else,” summarized Yevgeniya Lytvynova.
You can learn more about Ukraine’s foreign trade in 2024 in the video: https://www.youtube.com/watch?v=tFxad1mplE0&t
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ECONOMY, EXPERTS CLUB, EXPORTERS CLUB, EXPORTS, IMPORTS, TRADE, URAKIN, ЛИТВИНОВА
The saturated market of Ukraine and its geographical location make our country an attractive market for foreign goods. However, importing goods to Ukraine is a complex process that requires knowledge of legislation, international relations, and customs clearance procedures. These and other issues were discussed by the founder of the Club of Experts Maxim Urakin and the President of the Ukrainian Exporters Club Yevheniia Lytvynova in a new video on the YouTube channel “Club of Experts”.
According to Maksym Urakin, before starting to import goods, it is necessary to conduct a detailed analysis of the market and legislation of Ukraine and the exporting country, as well as calculate all costs associated with delivery, customs clearance and taxes.
“This will help you draw up a clear action plan and avoid unpleasant situations during the import process,” the expert emphasized.
Yevheniia Lytvynova, President of the Ukrainian Exporters Club, also emphasizes the need to research the market and check the reputation of potential suppliers.
“Market research and checking the reputation of potential partners can help you find a reliable supplier,” she said.
According to Yevheniia Lytvynova, successful import of goods requires a thorough analysis of all aspects of the importer’s future business strategy.
“Before you start importing goods, you need to conduct a detailed analysis of the market, legal requirements and your capabilities, as well as calculate all the costs associated with delivery, customs clearance and taxes. This will help you draw up a clear plan of action and avoid unpleasant situations during the import process,” emphasized Lytvynova.
Regarding the documents to be prepared for importing goods, Lytvynova noted that the contract between the importer and exporter, invoice, transportation document (e.g., waybill or bill of lading), quality certificate and certificate of origin should be put in the forefront.
“In addition to these basic documents, additional documents may be required depending on the characteristics of the goods and the requirements of Ukrainian legislation. In particular, licenses, certificates of conformity, permits and other documents confirming compliance with safety, hygiene, environmental requirements, etc. may be required,” she explained.
Maksym Urakin also emphasized that studying local legislation and choosing a reliable supplier are also very important steps in the import process. According to the experts, in order to successfully sell goods in Ukraine, it is also necessary to take into account the difficulties that may arise after their delivery.
“Even if the goods are of high quality and interesting, they still need to be sold. But here in Ukraine, even after obtaining certificates and relevant permits, sales can be restricted due to various customs barriers, which leads to breach of contract. Therefore, we advise our companies to conduct a detailed analysis of the market and legal requirements. This will allow them to prepare the right documentation and comply with all requirements,” said Yevgeniya Lytvynova.
To increase export sales, experts recommend improving product quality and providing buyers with more information about their goods.
“Nowadays, many buyers check the quality of goods and their compliance with standards. If your products don’t meet the requirements, they simply won’t buy them,” emphasized Maksym Urakin.
In this regard, experts advise to focus on developing the quality of goods and their competitiveness. In addition, according to Maxim Urakin, it is important to participate in international exhibitions and forums where you can find new partners and establish contacts with potential suppliers.
Thus, according to the experts, it is very important to comply with all the requirements and norms set by law when importing goods, conduct a detailed market analysis and check the reputation of suppliers. It is also important to ensure the quality of goods and timely delivery, while considering all possible risks and costs. Importing goods can be a very profitable business if you organize it properly. Experienced experts advise to study the market and determine your capabilities to avoid unpleasant situations and ensure successful business development.
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