According to “Serbian Economist”, Ukraine ranked sixth among Montenegro’s foreign tourism markets in July 2026 in terms of the number of overnight stays in collective accommodation facilities, as evidenced by new MONSTAT data published on August 27.
Ukrainian tourists spent 43,400 nights in hotels, tourist complexes, hostels, and other collective accommodations. In total, approximately 7,350 tourists from Ukraine stayed at such accommodations during the month.
Serbia, Bosnia and Herzegovina, Poland, the United Kingdom, and Russia ranked ahead of Ukraine in terms of the number of overnight stays. Ukrainians accounted for about 4.4% of all overnight stays by foreign guests.
At the same time, the flow of tourists from Ukraine remains fairly stable. The number of tourists from Ukraine has remained virtually unchanged compared to July of last year, while the number of overnight stays decreased by approximately 3%.
Serbia remains the leader in Montenegro’s tourism market, accounting for about a quarter of all foreign overnight stays. At the same time, the influx of Russian tourists rose sharply in July: the number of overnight stays by Russians increased by more than 60% year-over-year.
In total, 244,800 tourists and 1.08 million overnight stays were registered in Montenegro’s collective accommodation establishments in July. Foreigners accounted for over 90% of overnight stays.
However, the actual role of Ukrainians in Montenegro’s tourism sector is greater than what the July hotel statistics indicate. MONSTAT does not include private apartments and vacation rentals—which Ukrainian tourists actively use—in this monthly report. As of 2025, Ukraine accounted for 4.7% of foreign overnight stays in Montenegro’s private sector.
