Serbia is one of the few European countries towards which Ukrainians demonstrate a predominantly reserved or negative attitude. These results were obtained during a public opinion poll conducted by the sociological company Active Group in April 2025 in conjunction with the analytical center Experts Club.
According to the survey, 19.3% of Ukrainians have a negative attitude toward Serbia (15.3% — mostly negative, 3.9% — completely negative). A positive opinion was expressed by 16.4% (12.9% — mostly positive, 3.6% — completely positive). However, the largest share — 59.8% — chose a neutral position, and another 4.5% were unable to answer.
“Unlike attitudes toward Hungary or Slovakia, negative and positive attitudes toward Serbia are almost equal, with a neutral position prevailing at 60%. Serbia is balancing between the EU and Russia and China for a comfortable political and economic existence. Despite its geographical proximity and cultural affinity, Serbia’s image in Ukraine needs to be rethought and reoriented to improve bilateral relations,” emphasized Maksim Urakin, founder of Experts Club.
The presentation of the study is available at the link.
ACTIVE GROUP, DIPLOMACY, EXPERTS CLUB, Pozniy, SOCIOLOGY, URAKIN
Despite strategic partnership and large-scale support during the war, Ukrainians’ attitudes toward the US are becoming increasingly complex and ambiguous. This is evidenced by the results of a nationwide poll conducted by Active Group in conjunction with the Experts Club information and analytical center in April 2025.
According to the survey, 36.1% of Ukrainian citizens have a generally positive view of the United States (29.3% mostly positive, 6.7% completely positive). At the same time, 29.9% of respondents have a negative attitude (25.8% mostly negative, 4.1% completely negative). Another third — 31.2% — remain neutral, and 2.8% were unable to give a definite answer.
“For many Ukrainians, the US is still a guarantor of support, but it is also a country with an ambivalent role in global conflicts, which can cause mixed reactions in society,” said Experts Club founder Maxim Urakin.
“These data show that Ukrainians recognize the important role of the US in supporting our country during the war, but at the same time remain critical of Washington’s current actions in global politics,” said Alexander Pozniy, co-founder of Active Group.
The poll was part of a broader study examining Ukrainians’ international sympathies and antipathies in the context of contemporary geopolitics.
The study can be found at the link.
ACTIVE GROUP, DIPLOMACY, EXPERTS CLUB, Pozniy, SOCIOLOGY, URAKIN
In April, the sociological company Active Group, in collaboration with the information and analytical center Experts Club, conducted a public opinion poll on Ukrainians’ international sympathies. The survey was conducted online among 800 respondents representative of their age, gender, and region. The aim of the survey was to find out which countries enjoy the greatest trust and sympathy in Ukrainian society.
“This survey confirms the general trend in public sentiment in Ukraine, which has intensified since the start of the large-scale war. Ukrainians clearly associate the support they have received, primarily from the European Union and the United Kingdom, with a positive attitude towards them,” said Alexander Pozniy, co-founder of Active Group, at a press conference at the Interfax-Ukraine agency on Thursday.
According to the survey, Ukrainians have the most positive opinion of the United Kingdom, with a total of 77.2% of respondents giving positive answers, followed by Canada (76.3%) and France (74%). It is particularly noteworthy that only 1.1% of respondents had a completely negative opinion of France. Germany currently has the support of 68.8% of Ukrainians. According to Oleksandr Pozniy, the high level of trust in this country is primarily determined by its long-term support for Ukrainian reforms and the defense industry, its policy towards Ukrainian refugees, and other initiatives.
Ukrainians have a rather moderately positive attitude toward the United States: 36.1% of respondents view the US positively, while another 31.2% hold a neutral position. On the other hand, almost a third (29.9%) have a negative view of the country. According to experts, these results indicate a deep polarization in the perception of the US within Ukraine, caused by changes in American policy after the new administration came to power.
“For many Ukrainians, the US is still a guarantor of support, but it is also a country with an ambivalent role in global conflicts, which can cause mixed reactions in society,” said Maxim Urakin, founder of the Experts Club.
Ukrainians are quite critical of Hungary (56% negative attitude) and Slovakia (34.6% negative).
“These results are not surprising — the official rhetoric of Budapest and Bratislava often diverges from Ukraine’s interests and is perceived as pro-Russian, which cannot but be reflected in public opinion,” commented Oleksandr Pozniy.
The situation with China is no better: 42.8% of Ukrainians have a negative opinion of this country, while only 19.6% view it positively. At the same time, 27.6% chose a neutral response.
“It is particularly interesting that even Ukraine’s economically important partners, such as China (its largest trading partner), receive low support ratings among Ukrainians. This indicates that Ukrainian society values moral support above real trade and does not recognize “neutrality” if it is not accompanied by humanitarian gestures,” said Maxim Urakin.
There is a high level of trust in Japan: 66% of respondents have a positive attitude, while only 3.6% have a negative attitude. Japan is perceived as a country with a high cultural reputation and technological leadership. South Korea also has a positive attitude from 49.7% of Ukrainians, although the level of negativity here is slightly higher at 14%.
Turkey, despite partnership projects (particularly in the field of drones), has a rather ambiguous perception: 46.4% of respondents have a positive attitude towards it, while 12% have a negative attitude.
Ukrainians have a favorable view of Brazil, with 33.3% positive and 9.3% negative, while their attitude toward other Latin American countries is mostly neutral. According to Oleksandr Pozniy, this indicates neutral interest rather than a clearly formed position.
As for Saudi Arabia, 25.2% of Ukrainians have a positive attitude, while 9.5% have a negative one. The remaining respondents either took a neutral position or did not answer.
“These countries inspire trust thanks to their efforts to achieve peace in Ukraine, in particular through prisoner exchanges, and they also act as a negotiating platform and are of interest in the economic sphere,” Urakin believes.
The findings of the study, as emphasized by Oleksandr Pozniy, are an indicator of international trust and potential for the development of bilateral relations between Ukraine and other countries.
Maksym Urakin added that the image of countries in the eyes of Ukrainians can be improved through support for projects aimed at rebuilding Ukraine (even without military involvement), establishing direct dialogue through embassies and public diplomacy projects, explaining their position through historical context, and not avoiding publicity.
The presentation is available here.
