Business news from Ukraine

According to a survey conducted by Active Group and the Experts Club analytical center, 56.6% of Ukrainians have a positive attitude toward New Zealand. In particular, 34.6% of respondents said they had a “mostly positive” attitude toward the country, and another 22.1% said they had a “completely positive” attitude.

A neutral position was taken by 37.4% of respondents, which indicates limited knowledge about the country, but without prejudice. Only 1.3% of respondents expressed a negative attitude (1.3% mostly negative, 0% completely negative), and 4.7% were unable to decide on an answer.

“New Zealand is perceived by Ukrainians as one of the most peaceful, progressive, and naturally attractive countries in the world. Its environmental policy, the well-being of its citizens, and its positive image in world culture create a consistently high level of sympathy,” commented Maksim Urakin, candidate of economic sciences and founder of the Experts Club information and analytical center.

New Zealand has a strong positive image among Ukrainians, despite its geographical remoteness. Its support for international values and reputation as a peaceful, developed country form the basis for this friendly attitude.

The presentation of the study is available at the link.

According to the results of a sociological survey conducted by Active Group and the information and analytical center Experts Club in April 2025, the majority of Ukrainians — 63% — have a positive attitude toward Australia. Of these, 40% chose the option “mostly positive,” and another 23% — “completely positive.”

A neutral position was taken by 32.3% of respondents, while only 2.2% of citizens have a negative perception of Australia (1.9% — mostly negative, 0.4% — completely negative). It was difficult to answer — 2.4%.

“Australia has long formed an image in the minds of Ukrainians as a democratic, safe, and distant but friendly country. Its participation in international initiatives, in particular its support for Ukraine in the war, has further strengthened its positive image,” says Oleksandr Pozniy, co-founder of Active Group.

Australia ranks among the top countries in terms of Ukrainians’ favorability ratings. Its distant geographical location does not prevent the formation of a stable positive image based on international support, shared values, and cultural openness.

The presentation of the study is available at the link.

According to the results of a sociological survey conducted by Active Group in collaboration with the information and analytical center Experts Club in April 2025, 70.3% of Ukrainians have a neutral attitude towards Indonesia.

This country is viewed positively by 17.9% of respondents, of which 13.1% are mostly positive and 4.9% are completely positive. On the other hand, only 4.5% of respondents are negatively disposed (4.1% are mostly negative and 0.4% are completely negative). Another 7.3% were undecided.

“Indonesia remains on the periphery of the information field for most Ukrainians. Despite its status as the fourth most populous country in the world, ties with Ukraine are rather limited. This shapes such a high level of neutrality in perception,” explains Maksim Urakin, PhD in Economics and founder of the Experts Club information and analytical center.

Ukrainians generally demonstrate moderate sympathy for Indonesia, although a neutral position remains dominant. This indicates a low level of awareness about the country against the backdrop of a lack of systematic contacts.

The presentation of the study is available at the link.

Bulgaria evokes a moderately positive or neutral attitude among most Ukrainians. This is evidenced by the results of a sociological survey conducted by Active Group in cooperation with the Experts Club analytical center in April 2025.

According to the survey, 42.1% of respondents have a positive opinion of Bulgaria (33.6% — mostly positive, 8.4% — completely positive). Only 4.1% of respondents have a negative attitude (3.4% — mostly negative, 0.7% — completely negative). However, more than half of Ukrainians — 50.7% — took a neutral position, which is one of the highest rates among all countries. Another 3.2% were unable to answer.

“This result indicates not so much indifference as the lack of an active presence of Bulgaria in the Ukrainian information space. Its support is not denied, but it is not perceived as influential or strategic,” said Maksim Urakhin, founder of Experts Club.

To build a stronger image of Bulgaria in Ukraine, it is important not only to participate in international support, but also to communicate this through public communication.

The presentation of the study is available at the link.

Qatar is perceived by Ukrainians as mostly neutral, although there is a noticeable positive trend. This is evidenced by the results of a sociological survey conducted by Active Group in collaboration with the Experts Club think tank in April 2025.

Thus, 13.1% of Ukrainians have a positive attitude towards Qatar (11.0% — mostly positive, 2.1% — completely positive), while 6.7% express a negative opinion (5.0% — mostly negative, 1.7% — completely negative). At the same time, 69.0% of respondents remain neutral, and 11.2% abstained from answering.

“The high level of neutrality indicates limited awareness of Qatar among Ukrainians, but the existing positive trend creates opportunities for the development of bilateral relations,” said Oleksandr Pozniy, co-founder of Active Group.

These results open up prospects for deepening humanitarian, cultural, and economic cooperation between Ukraine and Qatar.

The presentation of the study is available at the link.

Lebanon evokes a predominantly neutral, but somewhat cautious attitude among Ukrainian citizens. This is evidenced by the results of a survey conducted by Active Group in cooperation with the Experts Club think tank in April 2025.

According to the survey, 65.8% of Ukrainians expressed a neutral position towards Lebanon. Only 5.2% of respondents spoke positively about the country (3.7% mostly positive, 1.5% completely positive), while 19.4% expressed a negative attitude (16.4% mostly negative, 3.0% completely negative). Another 9.5% of respondents were unable to answer.

“Ukrainian society perceives Lebanon through the prism of regional instability and religious and political conflicts in the Middle East. This affects the country’s image in the information field,” said Oleksandr Pozniy, co-founder of Active Group.

These data demonstrate both the insufficient level of contact between the two countries and the influence of global stereotypes on public perception.

The presentation of the study is available at the link.