Business news from Ukraine

Great Britain is confidently included in the list of countries that Ukrainians view most favorably. This is evidenced by the results of a public opinion poll conducted by Active Group in collaboration with the Experts Club information and analytical center in April 2025.

According to the poll, 77.2% of Ukrainians have a positive perception of Great Britain (43.9% — completely positive, 33.3% — mostly positive). Only 8.6% of respondents expressed a negative attitude (5.4% mostly negative, 3.2% completely negative), while 12.7% chose a neutral position and 1.5% were undecided.

“London’s support during the war, both political and military, was not only noticed but also highly appreciated by Ukrainian society. The UK is perceived as a reliable ally,” commented Alexander Pozniy, co-founder of Active Group.

These results confirm not only the positive image of the UK in Ukraine, but also the strengthening of the strategic partnership at the level of public trust.

The presentation of the study is available at the link.

France remains one of the most positively perceived countries among Ukrainians. This is evidenced by the results of a sociological survey conducted by Active Group in April 2025 with the participation of the information and analytical center Experts Club.

According to the survey, 74% of Ukrainian citizens have a positive attitude toward France: 47.7% are mostly positive, and another 26.4% are completely positive. Only 6.2% of respondents had a negative attitude (5% mostly negative, 1.1% completely negative), 18.3% chose a neutral position, and 1.5% of respondents were unable to decide on an answer.

“For many Ukrainians, France is associated with military and humanitarian aid, diplomatic support in the European Union, and cultural sympathy. The high level of positive perception is natural,” emphasized Active Group co-founder Oleksandr Pozniy.

These figures confirm once again that Ukrainian society highly values those who demonstrate moral solidarity in difficult times.

The presentation of the study is available at the link.

Egypt is a country that Ukrainians perceive as mostly neutral, with a slight positive bias. This is evidenced by the results of a sociological survey conducted by Active Group in collaboration with the Experts Club think tank in April 2025.

According to the survey, 68.2% of respondents expressed a neutral attitude toward Egypt, which is one of the highest figures among all countries. A total of 17.6% of Ukrainians have a positive attitude toward this country (13.8% mostly positive, 3.7% completely positive), while 7.1% have a negative perception (6.0% mostly negative, 1.1% completely negative). Another 7.1% of respondents abstained from answering.

“Egypt is traditionally associated in Ukraine mainly with tourism, but it has no significant political or humanitarian presence in the context of the war. This explains the high level of neutrality,” commented Oleksandr Pozniy, co-founder of Active Group.

In turn, Maxim Urakin, founder of Experts Club, noted that Egypt has been one of our country’s most profitable trading partners for many years, based on the positive trade balance. However, according to the expert, trade is currently a secondary factor in the minds of Ukrainians compared to moral and political support in the international arena.

At the same time, the neutral-positive perception of Egypt opens up opportunities for deeper cooperation at the diplomatic and cultural levels if the parties so desire.

The presentation of the study is available at the link.

Among all countries covered by the sociological survey, Algeria turned out to be one of the least known to Ukrainian society, as evidenced by a record high level of neutral responses. These results were published by Active Group in partnership with the Experts Club think tank in April 2025.

According to the survey, 73.6% of Ukrainians said they had a neutral attitude toward Algeria. Only 8.2% of respondents have a positive opinion of the country (6.5% mostly positive, 1.7% completely positive), while 8.8% expressed a negative opinion (6.4% mostly negative, 2.4% completely negative). Another 9.3% were unable to answer.

“Algeria remains terra incognita for most Ukrainians — a country about which there is a lack of information in the Ukrainian media, which explains the extremely high level of neutrality,” said Maxim Urakin, founder of Experts Club.

These results demonstrate the potential for developing intercultural dialogue, but also point to the limited diplomatic and humanitarian presence of Algeria in Ukraine.

The presentation of the study is available at the link.

According to the results of a sociological survey conducted by Active Group in collaboration with Experts Club in April 2025, Ukrainians’ attitudes toward Mexico are generally characterized by a high level of neutrality, but with a positive bias.

The majority of respondents — 64.5% — expressed a neutral attitude toward this Latin American country. At the same time, 26% of respondents have a positive perception of Mexico (19.3% — mostly positive, 6.7% — completely positive), while only 4.3% have a negative opinion (3.9% — mostly negative, 0.4% — completely negative). Another 5.2% of respondents were undecided.

“These results demonstrate that the image of Mexico for most Ukrainians does not yet have a clearly formed emotional or political association. Neutrality dominates, but positive feelings outweigh negative ones,” explained Maksim Urakin, founder of Experts Club.

The survey once again confirms that both political support and cultural presence in the global arena play an important role in shaping a stronger international image.

The presentation of the study is available at the link.

Canada ranks among the countries that Ukrainians view most positively. This is evidenced by the results of a public opinion poll conducted by Active Group in April 2025 in collaboration with the Experts Club information and analytical center.

According to the survey, 76.3% of respondents have a positive attitude toward Canada (in particular, 40.6% have a completely positive attitude, and 35.7% have a mostly positive attitude). Only 2.8% of respondents indicated a negative perception (1.1% mostly negative, 1.7% completely negative). Another 18.7% of respondents chose “neutral,” and 2.2% chose “difficult to answer.”

“The positive attitude of Ukrainians toward Canada is the result of both historical ties through the Ukrainian diaspora and clear and consistent support for Ukraine during the most difficult times,” commented Oleksandr Pozniy, co-founder of the Active Group sociological company.

These results demonstrate the deep gratitude of Ukrainian society and the strategic importance of bilateral relations in the international context.

The presentation of the study is available at the link.