Business news from Ukraine

Syrian is perceived by Ukrainians as mostly neutral, but still with a noticeable share of negative assessments, despite the change in military and political leadership. This is evidenced by the results of a sociological survey conducted by Active Group in collaboration with the Experts Club analytical center in April 2025.

According to the data, 7.5% of Ukrainians have a positive attitude toward Syria (5.4% — mostly positive, 2.1% — completely positive), while 29.5% express a negative opinion (23.6% — mostly negative, 6.0% — completely negative). 53.1% of respondents said they had a neutral attitude, and 9.9% were undecided.

“The high level of neutrality combined with a significant share of negative attitudes indicates the complexity of perceptions of Syria in Ukrainian society. The change of the Assad regime has significantly reduced this negativity, but Syria’s overall image remains ambiguous,” commented Alexander Pozniy, co-founder of Active Group, on the results.

The presentation of the study is available at the link.

According to the results of a survey conducted by Active Group in collaboration with the Experts Club think tank, Ukrainians demonstrate a mostly neutral or positive attitude towards Argentina.

In particular, 53.1% of respondents said they had a neutral attitude, while 37.8% rated their attitude as positive (of which 29.3% said “mostly positive” and 8.4% said “completely positive”). Only 3.2% of respondents have a negative perception of Argentina, while 6.0% abstained from answering.

“In the Ukrainian consciousness, Argentina is often associated with football, tango, and the romance of distant countries. At the same time, the political and economic aspects of the country’s life are less well known, which explains the dominance of neutral and positive perceptions,” notes Maksim Urakin, candidate of economic sciences and founder of the Experts Club information and analytical center.

More than a third of Ukrainians have a positive attitude toward Argentina, and more than half have a neutral attitude. These data indicate a positive image of the country, based mainly on cultural associations and distance from current political conflicts.

The presentation of the study is available at the link.

A survey conducted by Active Group and Experts Club shows that 58.1% of Ukrainians have a neutral attitude toward Saudi Arabia, while another 7.1% were unable to give a clear answer. This indicates a lack of deep emotional associations with this country in the mass consciousness.

At the same time, 25.2% of respondents have a generally positive attitude toward Saudi Arabia (21.9% — mostly positive, 3.4% — completely positive). A negative attitude was expressed by 9.5% of respondents (7.5% — mostly negative, 2.1% — completely negative).

“Saudi Arabia is associated with wealth, oil resources, and cutting-edge technological megaprojects. However, at the same time, cultural distance, limited rights, and a closed society create a mixed perception. The positive attitude is primarily due to the country’s active peacemaking position in the war,” comments Maxim Urakin, PhD in Economics and founder of the Experts Club information and analytical center.

The neutral and cautious attitude of Ukrainians towards Saudi Arabia shows that the country’s economic attractiveness does not always outweigh cultural stereotypes and a lack of deep contacts.

The presentation of the study is available at the link.

According to a survey conducted by Active Group and the Experts Club analytical center, 56.6% of Ukrainians have a positive attitude toward New Zealand. In particular, 34.6% of respondents said they had a “mostly positive” attitude toward the country, and another 22.1% said they had a “completely positive” attitude.

A neutral position was taken by 37.4% of respondents, which indicates limited knowledge about the country, but without prejudice. Only 1.3% of respondents expressed a negative attitude (1.3% mostly negative, 0% completely negative), and 4.7% were unable to decide on an answer.

“New Zealand is perceived by Ukrainians as one of the most peaceful, progressive, and naturally attractive countries in the world. Its environmental policy, the well-being of its citizens, and its positive image in world culture create a consistently high level of sympathy,” commented Maksim Urakin, candidate of economic sciences and founder of the Experts Club information and analytical center.

New Zealand has a strong positive image among Ukrainians, despite its geographical remoteness. Its support for international values and reputation as a peaceful, developed country form the basis for this friendly attitude.

The presentation of the study is available at the link.

According to the results of a sociological survey conducted by Active Group and the information and analytical center Experts Club in April 2025, the majority of Ukrainians — 63% — have a positive attitude toward Australia. Of these, 40% chose the option “mostly positive,” and another 23% — “completely positive.”

A neutral position was taken by 32.3% of respondents, while only 2.2% of citizens have a negative perception of Australia (1.9% — mostly negative, 0.4% — completely negative). It was difficult to answer — 2.4%.

“Australia has long formed an image in the minds of Ukrainians as a democratic, safe, and distant but friendly country. Its participation in international initiatives, in particular its support for Ukraine in the war, has further strengthened its positive image,” says Oleksandr Pozniy, co-founder of Active Group.

Australia ranks among the top countries in terms of Ukrainians’ favorability ratings. Its distant geographical location does not prevent the formation of a stable positive image based on international support, shared values, and cultural openness.

The presentation of the study is available at the link.

According to the results of a sociological survey conducted by Active Group in collaboration with the information and analytical center Experts Club in April 2025, 70.3% of Ukrainians have a neutral attitude towards Indonesia.

This country is viewed positively by 17.9% of respondents, of which 13.1% are mostly positive and 4.9% are completely positive. On the other hand, only 4.5% of respondents are negatively disposed (4.1% are mostly negative and 0.4% are completely negative). Another 7.3% were undecided.

“Indonesia remains on the periphery of the information field for most Ukrainians. Despite its status as the fourth most populous country in the world, ties with Ukraine are rather limited. This shapes such a high level of neutrality in perception,” explains Maksim Urakin, PhD in Economics and founder of the Experts Club information and analytical center.

Ukrainians generally demonstrate moderate sympathy for Indonesia, although a neutral position remains dominant. This indicates a low level of awareness about the country against the backdrop of a lack of systematic contacts.

The presentation of the study is available at the link.