The results of a survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center indicate a consistently positive attitude among Ukrainians toward Denmark, although a slight decline in the overall level of positive assessments has been recorded compared to August 2025. The share of respondents who view Denmark positively stands at 69.9%, down from 73.7% previously. At the same time, negative assessments remain at a minimal level—1.2% compared to 1.3% in the previous period.
In the breakdown of responses, 33.3% of Ukrainians chose the option “completely positive,” while another 36.6% selected “mostly positive.” A neutral attitude was expressed by 26.8% of respondents, indicating a certain degree of distance in the perception of the country, despite the generally high positive sentiment.
The negative segment remains marginal: 0.7% of respondents answered “mostly negative,” and only 0.5% — “completely negative.” Another 2.1% of respondents were undecided. This distribution of assessments underscores that Denmark belongs to the group of countries with the lowest level of critical perception among Ukrainians.
Comparative trends show that the decline in positive assessments occurred primarily due to an increase in neutral responses, rather than a shift into the negative segment. This indicates a gradual shift in perception from emotionally positive to more restrained or less defined.
“Ukrainians do not perceive the world in black-and-white terms and evaluate different countries quite thoughtfully. Where the level of awareness or informational presence is lower, a neutral stance is more likely to form. At the same time, countries that demonstrate consistent support maintain a high level of trust even amid certain fluctuations in indicators,” noted Oleksandr Pozniy, director of the research company Active Group.
Overall, Denmark continues to rank among the countries with the best image in Ukrainian society. A slight decline in positive perception does not alter the overall picture, which is characterized by stable trust, a low level of criticism, and the absence of significant polarization in assessments.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Denmark ranks 30th in total trade volume with Ukraine, which amounts to $671.9 million. At the same time, imports of Danish goods are more than double Ukrainian exports, resulting in a trade deficit of over $231 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, DENMARK, EXPERTS CLUB, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
