Finland is among the group of countries that consistently enjoy a high level of trust among Ukrainians. According to a survey conducted in March 2026 by Active Group in collaboration with the Experts Club information and analytical center, 76.2% of respondents have a positive attitude toward this country, indicating its consistently positive image in Ukrainian society. At the same time, the share of negative assessments is minimal—only about 1.1%, which is effectively within the margin of error.
The structure of positive perceptions is evenly distributed: 38.0% of respondents expressed a “completely positive” attitude, while another 38.2% described it as “mostly positive.” This balance indicates not only general approval but also deep trust in Finland as a partner. At the same time, 21.4% of respondents hold a neutral position, which may be explained by the country’s relatively limited presence in Ukraine’s everyday information landscape.
Negative assessments remain marginal: 0.9% of respondents chose the “mostly negative” option, and only 0.2% selected “completely negative.” The share of those who could not decide on an answer is 1.2%. This pattern indicates the absence of systemic factors that could shape a negative image of Finland in Ukraine.
Overall, Finland is perceived as a country with a high level of institutional trust, stability, and consistent policies. Its image in Ukrainian society is shaped not only by its political stance but also by associations with effective governance, a social model, and high living standards.
The high level of positive attitude also reflects a broader trend: Northern European countries are perceived by Ukrainians as reliable partners who demonstrate consistency in their policies and support for Ukraine. Against this backdrop, Finland is consolidating its position as one of the countries with the most stable positive image, without significant fluctuations in perception.
“Ukrainians quite clearly distinguish between countries based on the level of trust and predictability of their policies. Where there is consistency and a clear position, a stable positive attitude is formed. That is why countries like Finland maintain high ratings regardless of short-term fluctuations in public opinion,” noted Oleksandr Pozniy, director of the research company Active Group.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Finland ranks 43rd in total trade volume of goods with Ukraine, with a figure of $392.9 million. At the same time, imports from Finland are nearly seven times higher than Ukrainian exports, resulting in a trade deficit of $293.5 million.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, FINLAND, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
