According to a survey conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center, Ukrainians’ attitudes toward Georgia are predominantly positive, with only minor changes compared to the previous period. The overall share of positive assessments stands at 57.3%, which is slightly higher than in August 2025 (56.3%). At the same time, the level of negative perception has decreased from 10.7% to 9.8%, indicating a gradual softening of critical assessments.
The structure of positive attitudes is fairly balanced: 19.3% of respondents chose “completely positive,” while another 38.0% selected “mostly positive.” This indicates the presence of both emotionally strong and rationally restrained positive perceptions of the country. At the same time, the share of neutral assessments remains significant—31.7%—which indicates a moderate level of engagement or awareness among Ukrainians regarding Georgia.
Negative assessments are relatively limited. The share of those with a “mostly negative” attitude stands at 8.2%, while “completely negative” accounts for only 1.6%. This results in an overall low level of critical perception of the country against the backdrop of a predominantly positive or neutral image.
The dynamics of change between August 2025 and March 2026 are insignificant, indicating the stability of perceptions of Georgia within Ukrainian society. A slight increase in positive assessments and a simultaneous decrease in negative ones may indicate a gradual strengthening of the country’s positive image; however, these changes are not dramatic.
The high proportion of neutral responses, combined with a moderately high level of positive sentiment, suggests that Ukrainians perceive Georgia as a friendly country that does not dominate the public or media sphere. This distinguishes it from states with a more pronounced emotional or political influence, where the share of positive or negative assessments is more concentrated.
Thus, Georgia maintains a stable positive image in Ukraine, based on a combination of a friendly attitude and moderate distance. Further changes in perception will likely depend on the intensity of bilateral contacts, media presence, and the political context of interaction between the countries.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Georgia ranks 45th in total trade volume with Ukraine as of December 31, 2025, with a figure of $386.7 million. At the same time, Ukraine has a trade surplus with Georgia of $194.1 million, as exports of Ukrainian goods significantly exceed imports.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, GEORGIA, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
