The results of a sociological survey conducted in March 2026 by the research company Active Group in collaboration with the Experts Club information and analytical center show that Indonesia remains one of the countries with the highest level of neutral perception among Ukrainians. According to the study, 71.6% of respondents chose a neutral assessment, indicating limited involvement of this country in Ukraine’s informational and economic space.
The share of positive attitudes toward Indonesia stands at 20.3%. Specifically, 6.5% of respondents indicated a “completely positive” attitude, and 13.8% — “mostly positive.” At the same time, negative assessments remain minimal — a total of 3.0%, of which 2.3% answered “mostly negative” and only 0.7% — “completely negative.” Another 5.1% of respondents were unable to determine their position.
This pattern of responses is typical for countries that do not have a significant influence on Ukraine’s domestic agenda or are not associated with key political, security, or economic processes. The high proportion of neutral assessments indicates not a negative perception, but rather the absence of a clearly formed image of the country in the public consciousness.
“When we see over 70% neutral responses, it means that the country is effectively outside the active information field of Ukrainians. In such cases, perceptions are formed not through experience or interaction, but through fragmented impressions. That is why even a slight increase in economic or humanitarian contacts can quite quickly shift the balance of assessments in a positive direction,” noted Maksym Urakin, founder of the Experts Club information and analytical center.
Thus, Indonesia remains a country with the potential to build a positive image among Ukrainians; however, this potential has not yet been realized due to low visibility and limited practical interaction. If bilateral contacts are intensified, particularly in the economic and educational spheres, the neutral segment could become the foundation for growing positive perceptions.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Indonesia ranks 32nd in terms of total trade in goods with Ukraine, amounting to $578.3 million. At the same time, Ukraine has a small trade surplus, as exports to Indonesia slightly exceed imports.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, INDONESIA, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
