The results of a public opinion study conducted in March 2026 by the research company Active Group in cooperation with the information and analytical center Experts Club indicate a noticeable change in Ukrainians’ attitudes toward the United States. Overall, 44.1% of respondents evaluate the country positively, while negative attitudes account for 24.7%. Compared to August 2025, a decrease in positive assessments has been recorded (from 50.3%) alongside an increase in negative ones (from 18.0%), indicating a rise in criticality in perception.
The structure of responses shows that positive attitudes are predominantly moderate in nature. The share of “completely positive” is 9.8%, while “mostly positive” accounts for 34.3%. This means that the positive perception of the United States persists, but it is less pronounced than in the case of certain European partners.
At the same time, the share of neutral assessments is significant — 28.2%, indicating ambiguity in perception and the absence of a clear position among part of the respondents. Such a level of neutrality is typically characteristic of situations where public opinion is in a state of reassessment or reacting to changes in external factors.
The negative segment is substantial and continues to grow. 21.7% of respondents chose the option “mostly negative,” while another 3.0% selected “completely negative.” This means that negative attitudes toward the United States are gradually gaining more weight in the overall structure of assessments. The share of those who were undecided also stands at 3.0%.
The dynamics of changes between 2025 and 2026 indicate a clear trend: a decrease in positivity is accompanied by an increase in negativity. Unlike the stable or positively growing assessments regarding some other countries, in the case of the United States there is a gradual shift in the balance toward a more critical perception.
From an analytical point of view, this means that attitudes toward the United States in Ukrainian society are becoming less unequivocal. A significant share of positivity remains, but it no longer dominates as confidently as before. The growth of negative assessments and the high level of neutrality form a more complex and heterogeneous picture.
“We observe that the indicators regarding the United States are changing more dynamically than in the case of many other countries. This indicates a high sensitivity of public opinion to the political context and the information environment. Under such conditions, even short-term changes can quite quickly influence the balance of assessments,” said Oleksandr Pozniy, Director of the research company Active Group.
Overall, the results of the study show that the United States remains an important, but no longer unequivocally positively perceived partner. The increase in criticality and the decline in the level of support indicate a transition toward a more balanced and differentiated attitude, which may continue to evolve depending on developments in the international situation.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, the United States is among the top five largest trading partners of Ukraine, with a trade volume exceeding $5.6 billion. At the same time, imports from the United States significantly exceed Ukrainian exports, forming a negative balance in bilateral trade.
The study was presented at the Interfax-Ukraine press center, and the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the website of the Experts Club analytical center.
ACTIVE GROUP, EXPERTS CLUB, LATER, SOCIOLOGY, SURVEY, UKRAINE, USA
