The results of a public opinion sociological survey conducted in March 2026 by the research company Active Group in cooperation with the information and analytical center Experts Club indicate a sharp improvement in Ukrainians’ attitudes toward Italy. Overall, 70.2% of respondents evaluate the country positively, while negative attitudes account for only 0.5%. Compared to August 2025, positive assessments increased by more than 10 percentage points (from 57.3%), while negative ones significantly decreased (from 2.3%).
The structure of responses demonstrates not only growth in positivity, but also its qualitative strengthening. The share of “completely positive” attitudes is 19.3%, while “mostly positive” accounts for 50.8%. This means that the positive perception of Italy is not situational, but stable in nature and is formed among the majority of respondents without significant reservations.
The share of neutral assessments is 28.9%, which is a moderate indicator and indicates a sufficiently formed perception of the country. The negative segment is practically absent: only 0.5% of respondents chose the option “mostly negative,” while “completely negative” attitudes were not recorded. The share of those who were unable to determine their answer also stands at 0.5%.
The dynamics of changes between 2025 and 2026 is one of the most indicative among all countries. The growth of positive assessments is accompanied by an almost complete disappearance of negative ones, which indicates a consolidation of public opinion in a positive direction. Unlike cases where polarization or an increase in neutrality is observed, in the case of Italy a clear and stable positive image is being formed.
From an analytical point of view, this means that attitudes toward Italy are moving into the category of a high level of trust. The combination of a significant share of “mostly positive” and the growth of “completely positive” assessments indicates strengthening emotional certainty and a reduction in the level of doubt in the perception of the country.
“In the case of Italy, we see an example of rapid positive consolidation of public opinion. The growth of positive assessments is accompanied by an almost complete disappearance of negative sentiment, which is quite a rare dynamic. This indicates the formation of a stable positive image of the country in Ukrainian society,” said Oleksandr Pozniy, Director of the research company Active Group.
Overall, the results of the study show that Italy occupies one of the strongest positions among countries with a positive perception in Ukraine. A sharp increase in positivity, a minimal level of negativity, and a stable structure of responses indicate a formed and consolidated image that has the potential to remain устойчивый in further dynamics.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Italy ranks sixth in terms of total trade in goods with Ukraine, with a figure of $5.02 billion. At the same time, imports from Italy slightly exceed Ukrainian exports, forming a moderate negative balance for Ukraine.
The study was presented at the Interfax-Ukraine press center, and the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the website of the Experts Club analytical center.
ACTIVE GROUP, EXPERTS CLUB, ITALY, LATER, SOCIOLOGY, SURVEY, UKRAINE
The results of a public opinion study conducted in March 2026 by the research company Active Group in cooperation with the information and analytical center Experts Club indicate a noticeable change in Ukrainians’ attitudes toward the United States. Overall, 44.1% of respondents evaluate the country positively, while negative attitudes account for 24.7%. Compared to August 2025, a decrease in positive assessments has been recorded (from 50.3%) alongside an increase in negative ones (from 18.0%), indicating a rise in criticality in perception.
The structure of responses shows that positive attitudes are predominantly moderate in nature. The share of “completely positive” is 9.8%, while “mostly positive” accounts for 34.3%. This means that the positive perception of the United States persists, but it is less pronounced than in the case of certain European partners.
At the same time, the share of neutral assessments is significant — 28.2%, indicating ambiguity in perception and the absence of a clear position among part of the respondents. Such a level of neutrality is typically characteristic of situations where public opinion is in a state of reassessment or reacting to changes in external factors.
The negative segment is substantial and continues to grow. 21.7% of respondents chose the option “mostly negative,” while another 3.0% selected “completely negative.” This means that negative attitudes toward the United States are gradually gaining more weight in the overall structure of assessments. The share of those who were undecided also stands at 3.0%.
The dynamics of changes between 2025 and 2026 indicate a clear trend: a decrease in positivity is accompanied by an increase in negativity. Unlike the stable or positively growing assessments regarding some other countries, in the case of the United States there is a gradual shift in the balance toward a more critical perception.
From an analytical point of view, this means that attitudes toward the United States in Ukrainian society are becoming less unequivocal. A significant share of positivity remains, but it no longer dominates as confidently as before. The growth of negative assessments and the high level of neutrality form a more complex and heterogeneous picture.
“We observe that the indicators regarding the United States are changing more dynamically than in the case of many other countries. This indicates a high sensitivity of public opinion to the political context and the information environment. Under such conditions, even short-term changes can quite quickly influence the balance of assessments,” said Oleksandr Pozniy, Director of the research company Active Group.
Overall, the results of the study show that the United States remains an important, but no longer unequivocally positively perceived partner. The increase in criticality and the decline in the level of support indicate a transition toward a more balanced and differentiated attitude, which may continue to evolve depending on developments in the international situation.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, the United States is among the top five largest trading partners of Ukraine, with a trade volume exceeding $5.6 billion. At the same time, imports from the United States significantly exceed Ukrainian exports, forming a negative balance in bilateral trade.
The study was presented at the Interfax-Ukraine press center, and the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the website of the Experts Club analytical center.
ACTIVE GROUP, EXPERTS CLUB, LATER, SOCIOLOGY, SURVEY, UKRAINE, USA
The results of a public opinion sociological survey conducted in March 2026 by the research company Active Group in cooperation with the information and analytical center Experts Club indicate a moderately positive and stable attitude of Ukrainians toward Turkey. In total, 55.0% of respondents evaluate the country positively, while negative attitudes account for only 5.6%. Compared to August 2025, positive assessments have increased (from 52.3%), while negative ones, on the contrary, have decreased (from 8.0%), indicating an overall improvement in perception.
The structure of responses demonstrates the predominance of moderate positivity. The share of “completely positive” attitudes is 14.5%, while “mostly positive” accounts for 40.6%. This means that the positive perception of Turkey is widespread, but mostly does not have an unconditional character.
At the same time, the share of neutral assessments is significant — 36.4%. This indicator shows that for a large portion of respondents, Turkey remains a country toward which a rather restrained or pragmatic attitude has been formed, without clearly expressed emotional accents.
The negative segment is relatively small and predominantly moderate in nature: 5.1% of respondents chose the option “mostly negative,” while only 0.5% selected “completely negative.” The share of those who were unable to determine their answer is 3.0%, which indicates a sufficient level of formed opinions among the majority of respondents.
The comparative dynamics between 2025 and 2026 demonstrate a positive trend: the growth in the share of positive assessments is accompanied by a reduction in negative ones. This indicates a gradual strengthening of Turkey’s positive image in Ukrainian society. At the same time, the high level of neutral responses indicates that this perception remains open to further changes.
From an analytical point of view, such a structure of assessments reflects the pragmatic nature of the attitude. Turkey is perceived as an important, but not unquestionable partner, toward which Ukrainians maintain a certain distance. The positive balance of assessments indicates the presence of trust; however, the significant share of neutrality means that this trust is not fully consolidated.
“In the case of Turkey, we see a characteristic example of moderately positive perception with a high share of neutral assessments. This means that attitudes are formed not on the basis of emotions, but rather through practical experience and the current context of interaction. Such results are usually more sensitive to change and can quickly respond to new signals,” said Oleksandr Pozniy, Director of the research company Active Group.
Overall, the results of the study indicate that Turkey occupies an intermediate position in Ukrainians’ perceptions: on the one hand, there is a clearly positive balance; on the other, a lack of full emotional definiteness. This creates potential for further strengthening of a positive image, but at the same time means that it requires constant confirmation through real results of cooperation.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Turkey ranks fourth in terms of trade in goods with Ukraine, exceeding $8.9 billion. The country is an important partner in the Black Sea region, although the trade balance also remains negative for Ukraine.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found via a link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, LATER, SOCIOLOGY, SURVEY, TURKEY, UKRAINE
