The results of a sociological survey conducted in March 2026 by the polling firm Active Group in collaboration with the Experts Club information and analytical center show a high and steadily rising level of positive sentiment toward Japan among Ukrainians. The share of positive assessments stands at 71.8%, exceeding the August 2025 figure (68.7%). At the same time, negative attitudes remain minimal—2.8% compared to 2.7% previously.
The breakdown of responses indicates a deeply positive perception of this country. Specifically, 32.9% of respondents describe their attitude as “entirely positive,” while another 38.9% describe it as “mostly positive.” This combination of indicators results in one of the highest proportions of positive attitudes among all countries surveyed.
At the same time, 24.2% of respondents hold a neutral position, indicating a certain distance in perception—likely due to limited direct contact or Japan’s limited presence in the Ukrainian media landscape. Negative assessments remain at a low level: 1.9% — “mostly negative” and 0.9% — “completely negative.” Another 1.2% of respondents were undecided.
The trend indicates a gradual strengthening of Japan’s positive image in Ukraine. The increase in the share of positive responses occurred without a significant rise in negative sentiment, indicating a steady expansion of positive perception rather than a redistribution of assessments across categories.
“For Ukrainians, Japan is an example of a country with a high level of trust and a stable positive image. We see that even without any major news events, its perception is gradually improving. This means that long-term reputation and consistent cooperation policies work much more effectively than short-term media effects,” noted Oleksandr Pozniy, director of the research company Active Group.
Overall, the survey results confirm that Japan is among the countries with the most positive perception among Ukrainians. At the same time, the growth in positive assessments against a backdrop of consistently low negative sentiment indicates the formation of a long-term and stable image of the country as a reliable partner.
According to a study conducted by the Experts Club information and analytical center based on data from the State Customs Service, Japan ranks 26th in total trade volume with Ukraine, with a figure of $1.12 billion. At the same time, imports from Japan almost entirely dominate bilateral trade, resulting in a significant trade deficit for Ukraine of over $1.05 billion.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, JAPAN, Pozniy, SOCIOLOGY, SURVEY, UKRAINE, URAKIN
