According to a survey conducted by Active Group in collaboration with Experts Club in August 2025, Ukraine has one of the most positive attitudes toward Japan among countries worldwide.
According to the study, 68.7% of Ukrainians have a positive opinion of Japan (33.0% — mostly positive, 35.7% — completely positive). Only 2.7% have a negative opinion, while 26.7% of respondents are neutral. Another 2.0% admitted that they know little about the country.
“Japan occupies a special place in the perception of Ukrainians. It is seen as an example of a country that has achieved great results through innovation, technological development, and the preservation of traditions. This level of trust can become the basis for further expansion of cooperation between our countries,” emphasized Active Group CEO Oleksandr Pozniy.
In turn, Maksim Urakin, co-founder of Experts Club, emphasized the economic dimension:
“In 2025, the total trade volume between Ukraine and Japan exceeded $521 million. At the same time, Ukrainian exports to Japan amounted to only $18 million, while imports exceeded $502 million.
This resulted in a significant negative balance of $484 million. Such an imbalance is a signal to look for new opportunities for Ukrainian goods to enter the Japanese market,” he stressed.
The study was part of regular monthly monitoring of Ukrainians’ attitudes toward key international partners.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
You can subscribe to the Experts Club YouTube channel here: https://www.youtube.com/@ExpertsClub
ACTIVE GROUP, EXPERTS CLUB, JAPAN, Pozniy, RELATIONS, SOCIOLOGY, TRADE, UKRAINE, URAKIN
