Spain is among the group of countries that Ukrainians consistently view positively, and recent trends indicate a further strengthening of this image. According to a survey conducted in March 2026 by the research firm Active Group in collaboration with the Experts Club information and analytical center, 63.6% of respondents rated their attitude toward Spain as positive, a significant increase from 53.0% in August 2025.
The breakdown of positive perceptions appears quite balanced: 18.9% of respondents reported a completely positive attitude, while another 44.8% described their attitude as mostly positive. This indicates that positive sentiment is not only growing in quantity but also has a fairly deep foundation, as a significant portion of respondents demonstrate a clearly formed positive view of the country.
At the same time, the share of neutral assessments remains relatively high—33.6%. This indicates that for a significant portion of Ukrainians, Spain is not a country that features in their daily news, yet even in this case, its image does not evoke negative associations.
Negative attitudes toward Spain are practically nonexistent: only 0.9% of respondents view it negatively (of these, 0.5% view it mostly negatively and 0.5% view it completely negatively). This figure is one of the lowest among all countries surveyed, underscoring a consistently high level of trust and goodwill.
A comparison with August 2025 also shows not only an increase in positive assessments but also a further decline in negative ones (from 1.0% to 0.9%). This indicates the gradual formation of a stable positive image of Spain in Ukrainian society.
Overall, the data show that Spain is perceived as a friendly and neutral-positive country without significant controversial factors. It is not a central political or security player in the perception of Ukrainians, but at the same time, it is among the countries with a high level of trust.
“In the case of Spain, we see a classic example of a stable positive image that does not depend on situational factors. It is not the most prominent political actor for Ukrainians, but at the same time, it has no negative media coverage. That is precisely why its perception is gradually strengthening and moving into a stable positive zone,” noted Maksym Urakin, founder of the Experts Club information and analytical center.
Thus, Spain occupies an important place in the group of countries with a high level of positive perception, where the key factor is not the intensity of political interaction, but the absence of negative signals and an overall positive image in the public consciousness.
According to a study conducted by the Experts Club Information and Analytical Center based on data from the State Customs Service, Spain ranks fourteenth in total trade volume of goods with Ukraine, with a figure of $2.80 billion. At the same time, Ukraine has a trade surplus with Spain, as exports of Ukrainian goods exceed imports.
The study was presented at the Interfax-Ukraine press center; the video can be viewed on the agency’s YouTube channel. The full version of the study can be found at this link on the Experts Club analytical center’s website.
ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, SPAIN, SURVEY, UKRAINE, URAKIN
