Business news from Ukraine

ADVERTISING OF MEDICINES PROVIDES THIRD OF INCOME FOR TV

Minister of Culture and Information Policy Oleksandr Tkachenko initiates a meeting of media representatives with the Ministry of Health and the National Security and Defense Council to discuss a future moratorium on the advertising of medicines and medicines.
“Regarding the moratorium on advertising of drugs and medicines, which should be developed by the Cabinet of Ministers on behalf of the National Security and Defense Council. As an ex-media person, I understand perfectly well that this advertising is 30% of the income of TV and other media. That is why the Ministry of Culture and Information Policy will soon initiate a meeting of media people with the Ministry of Health and the National Security and Defense Council to hear the opinion of the media people themselves,” Tkachenko wrote in the Telegram channel.
The Minister also said that any business, including television, should be socially responsible, and self-medication has nothing to do with responsibility in any civilized country.
According to him, the development of the mechanism will last until the end of the year, and the moratorium itself should be introduced by January 1, 2024.
“There is a transition period and it will be used effectively. In the dialogue with the representatives of media companies we will find a way to implement these changes with minimal losses. First of all, for them,” Tkachenko said.

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DESIGN, IT, ADVERTISING, MARKETING, PR SEE LARGEST GROWTH IN INCOME AMONG CREATIVE INDUSTRIES

Design, IT, advertising, marketing and PR saw the largest growth in the declared income in 2020 among creative industries, according to the Ministry of Culture and Information Policy.
“The Ministry of Culture and Information Policy of Ukraine, together with the team of Kyiv School of Economics and with the support of the USAID Competitive Economy Program in Ukraine, prepared a study on the volume of tax revenues to the consolidated budget of Ukraine and the payment of a single contribution by business entities in the field of creative industries in 2019 and 2020,” the ministry’s press service said.
It is noted that in 2020 the declared income fell more compared to the previous year in the performance sector (less by 17%), audiovisual sector (less by 8%), book publishing, libraries and museums (less by 3% each).
“The fall in VAT, which indicates a decrease in the volume of sales of goods and services, in some sectors reached 50% compared to 2019: theater and concert activities [less by 53%], film screenings [less by 45%], the operation of theater and concert halls and activities to support them [less by 42-43%], activities in the field of television broadcasting [less by 38%], and the functioning of museums [less by 35%],” the report said.
The following sectors showed the largest growth in the declared volume of income in 2020: design (more by 31%), IT (more by 26%), advertising, marketing, and PR (more by 5%).
“Despite the quarantine measures, registration of new businesses did not stop in 2020. Since the growth in tax revenues occurred faster than the growth in the number of business entities, this may indirectly indicate an increase in the tax burden,” the ministry said.

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UKRAINIAN PARLIAMENT WANTS TO BAN ADVERTISING OF E-CIGARETTES

The Verkhovna Rada supported at first reading the amendments to Article 22 of the Law on advertising regarding the expansion of the law to electronic cigarettes and liquids used in them.
Some 284 MPs backed bill No. 4212, with the minimum required votes of 226.
The document provides for a ban on advertising of tobacco products, electronic cigarettes, liquids used in electronic cigarettes, advertising marks for goods and services, other objects of intellectual property rights, under which tobacco products, electronic cigarettes and liquids used in electronic cigarettes are produced.
The bill prohibits the placement on any other goods of images of tobacco products, electronic cigarettes, liquids used in electronic cigarettes, marks for goods and services under which tobacco products are produced (such as lighters and ashtrays).
It is also prohibited to sponsor television, radio, theater and concert, sports and other events using marks for goods and services, other objects of intellectual property rights, under which tobacco products, electronic cigarettes, liquids used in electronic cigarettes are produced.
According to the document, advertisements for electronic cigarettes and e-liquids should not contain images of popular people or approval of smoking or use of electronic cigarettes. Also, advertising should not give the impression that most people smoke or use electronic cigarettes.
According to an explanatory note to the bill, the ban on advertising of electronic cigarettes and the liquids used in them is aimed at preserving the health of the nation. The document is aimed at reducing the use of electronic cigarettes and the liquids used in them.

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UKRAINIAN MEDIA INTERNET ADVERTISING MARKET EXPANDS BY 82% IN H1 2019 – UIA ASSOCIATION

The Ukrainian media Internet advertising market expands by 82% in H1 2019, to UAH 1.987 billion, the Ukrainian Internet Association (UIA) has said.
The share of direct sales on this market over the period came to 61.41%.
The segments of media Internet advertising are the following: banner advertising with 34% of the market share, in-stream video (pre-roll, mid-roll, post-roll, pause-roll, overlay-advertisement, picture-in-pause) was – 41%, in-page video advertising (content-roll) – 11%, other non-standard solutions (pop-up and pop-up pop-ups, catfish and screen-glide formats, synchronous banners, frontlines, full-screen advertising, sound advertisement in a digital audio stream and other types) – 9% and sponsorship – 5%.
The share of mobile media Internet advertising (targeted at mobile device users) of the total turnover of media Internet advertising was the following: 20.7% for banner advertising, 22% for in-stream video, 0.7% for in-page video (content-roll), 2.5% – for non-standard solutions and 1.1% for sponsorship.
The share of Programmatic (automated advertising) was 34.6% for purchases by agencies and 50.8% for platforms.
The share of social media and instant messengers (FB, Instagram, Twitter, YouTube, Skype, Viber and other applications) was also determined in advertising – 36.64%.
The methodology for measuring the volume of media Internet advertising was based on a cross-sectional analysis of survey data from the largest advertising agencies, websites and sales houses.
“The survey involved leading online advertising agencies: ADINDEX, AdWork, Dentsu Aegis Network Ukraine, DIEVO, Havas Digital, Maxus Sigma, MediaHead, Netpeak, newage, Publicis One, razom communications, TMGU, WebPromo, and representatives of the largest sites, holdings and sales-houses: 1+1, Adpartner, Edipresse Media, FISH, Go2Ne, Online.ua, Programmatic Media Group, RBC, RIA, Rontar, RST, StarLight Digital Sales, Treeum, Ukr.net, UMH, Autocentre, Lux (24 Channel) Novoye Vremia,” the association said.

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UKRAINIAN MEDIA INTERNET ADVERTISING MARKET EXPANDS BY 40% IN 2018

The Ukrainian media Internet advertising market expands by 39.9% in 2018, to UAH 3.511 billion, the Ukrainian Internet Association (UIA) has said.
The share of direct sales on this market over the period came to 56%. The segments of media Internet advertising are the following: banner advertising with 37% of the market share (a decline by 12.6 percentage points (p.p.) on 2017), in-stream video (pre-roll, mid-roll, post-roll, pause-roll, overlay-advertisement, picture-in-pause) was – 42% (growth of 15.8 p.p.), in-page video advertising (content-roll) – 9% (a rise by 6.8 p.p.), other non-standard solutions (pop-up and pop-up pop-ups, catfish and screen-glide formats, synchronous banners, frontlines, full-screen advertising, sound advertisement in a digital audio stream and other types) – 7% (a decline by 5 p.p.) and sponsorship – 5% (a fall by 4.8 p.p.).
The share of mobile media Internet advertising (targeted at mobile device users) of the total turnover of media Internet advertising was the following: 30% for banner advertising (a rise by 16 p.p.), 29% for in-stream video (a rise by 18 p.p.), 14% for in-page video (content-roll, a rise by 8.5 p.p.), 14% – for non-standard solutions (growth by 10.5 p.p.) and 13% for sponsorship (a rise by 12 p.p.).
The share of Programmatic (automated advertising) was 25.91% for purchases by agencies and 50.35% for platforms.
The share of social media and instant messengers (FB, Instagram, Twitter, YouTube, Skype, Viber and other applications) was also determined in advertising – 34.45% (a rise by 8 p.p.).
The methodology for measuring the volume of media Internet advertising was based on a cross-sectional analysis of survey data from the largest advertising agencies, websites and sales houses.
“The survey involved leading online advertising agencies: Dentsu Aegis Network Ukraine, razom communications, Sigma, ITCG, Havas Digital, Publicis One, TMGU, AdWork, DIEVO, MediaHead, Netpeak, newage, and representatives of the largest sites, holdings and sales-houses: Autocentre, Edipress, Lux (24 channel), RBC, RIA, Ukr.net, UMH, Go2Net, FISH, Adpartner, Rontar, Online.ua, Novoye Vremia, RST and Obozrevatel,” the association said.

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