JYSK Ukraine LLC (Kyiv), developing the furniture and home goods store chain in Ukraine of the JYSK Group (Denmark), on March 7, 2019 opened six stores in Zhytomyr, Dnipro, Kherson, Odesa and Kyiv after their restyling and plans to launch the XL format store in Kyiv’s Retroville shopping and entertainment center.
“We have a standard store format of 1,000 square meters of retail space and 200 square meters of warehouse space. We also have a city format of 500 square meters. It works in other markets, but we do not bring it in Ukraine yet, since we have enough space for the development of the main format. And we have XL format of about 2,000 square meters. It allows us to expose furniture, including from the online assortment, which we cannot put in the usual format. In the Retroville shopping and entertainment center, we plan to open the XL format,” Executive Director of JYSK in Ukraine Yevhen Ivanitsa told at a press conference in Kyiv.
According to him, the company has completely updated the JYSK stores in the Ukraine Department Store shopping mall in Kyiv and the Fontan Sky center in Odesa in accordance with the new concept 3.0. The retail area of the stores will be the same: 903 square meters and 982 square meters respectively, while the interior design is completely changed.
In addition, the retailer overhauled four stores: the Poliarny shopping center (Kyiv), the Global.UA shopping center (Zhytomyr), in Sicheslavska Naberezhna Street (Dnipro), and SEC Factory (Kherson).
“We are planning to open the next store in Kamianets-Podilsky, as we continue to go to the regions. We are opening the second store in Chernihiv, a store in the Dream Town shopping center in May. It will be the 50th store in Ukraine. We also have a lease agreement with Kyiv shopping centers Retroville and Novus (on Zdolbunivska Street),” Ivanitsa said.
At the same time, he said that the share of online sales of JYSK in Ukraine, including the order online and pick up service, is more than 10%.
In general, the company intends to maintain the pace of opening stores in Ukraine and launch 12 new facilities this fiscal year, and in four fiscal years to increase the network to 100 stores.
JYSK Ukraine LLC (Kyiv), developing a network of JYSK furniture and household goods stores in Ukraine, will open the fifth store in Odesa, thus expanding the network in the country to 48 stores. According to the company’s press release, the store with an area of 990 square meters will open in the City Center shopping center in Odesa on December 20.
The facility will operate in the new 3.0 format for the JYSK network: it provides more space, light, an expanded assortment and updated cash desk zones.
“The 3.0 format was introduced in September. And now there are two such stores in Odesa. We took a good pace: 11 JYSK stores were opened in 2018, four of which are in the new format. Next year we will continue to dynamically expand the network in different regions of Ukraine,” Executive Director of JYSK in Ukraine Yevhen Ivanytsia said.
As reported, JYSK Ukraine plans in 2018 to open up to 12 new outlets in the country.
The JYSK network began to develop in Ukraine in 2004. As of November 29, 2018, the network had 47 stores in 20 cities, as well as an online store.
Jysk Ukraine LLC (Kyiv), developing the JYSK furniture and household goods store chain belonged to Jysk Group (Denmark), will open a new store in Khmelnytsky, expanding its chain in Ukraine to 46 stores. The company said in a press release that the store with an area of 1,043 square meters will be opened on December 6 and be located at 21, Kamianetska Street in the Lybid Plaza shopping and entertainment hotel complex. It will be the third store of the JYSK chain in Khmelnytsky and 46th in Ukraine.
“We are opening the third store in Khmelnytsky, which indicates a great demand for JYSK brand goods. The first two stores appeared in the premises of the Furshet store and the Woodmall shopping center. The new JYSK will operate in the 3.0 format in the city center,” Executive Director of JYSK in Ukraine Yevhen Ivanytsia said.
According to the report, the store will have furniture, mattresses, home textiles and decor. As reported, Jysk Ukraine LLC plans in 2018 to open up to 12 new outlets in the country.
JYSK Ukraine LLC (Kyiv), which develops the network of JYSK furniture and household goods stores of the JYSK Group (Denmark), plans to open about 12 stores in Ukraine every year. “We have opened five stores this financial year (September 1, 2017 through August 31, 2018) and are working on opening two more JYSK stores in Kharkiv in August. On average, we plan to open 12 stores annually. We need, conditionally 10 years In order to close the needs of the Ukrainian market. Starting in September, all JYSK stores will be opened in the 3.0 new format. All the working stores will be rebuilt within six years,” CEO of JYSK Ukraine Yevhen Ivanitsa told Interfax-Ukraine.
As he specified, in 2012 the parent company JYSK bought out all the franchise stores of the network in Ukraine and went through an independent development.
Ivanitsa says the company did not study how the Swedish retailer Ikea will influence the development of JYSK in Ukraine, but the experience of JYSK in other countries indicates that the European competitor’s entry into the market had no negative impact on sales dynamics.