The COVID-19 pandemic has accelerated the merger of retail and warehouse real estate, leading to the emergence of a new hybrid store model of interest to both investors and tenants, according to a study by CBRE.
According to its data, disruptions in commodity supply in 2020 brought the concept of omnichannel to a new level – hybrid store models have emerged that allow shoppers to make purchases both offline in a physical store and online. Thus, retailers need multiple logistics channels to meet demand.
At the same time, transportation costs for direct shipments to consumers are high costs for the retailer, which stimulates the use of physical stores, including as distribution centers and pick-up points, the study notes. According to CBRE Supply Chain Advisory, typical online ordering costs exceed in-store costs by 10-15%.
“In order to meet today’s consumer demands, supply chains have evolved into a network of speed-optimizing facilities that increase capacity and minimize overall costs. Retail chains now have more distribution centers linked to smaller warehouses and distribution points to ensure the best inventory management, delivery and return of customer goods,” the report says.
According to CBRE experts, despite the growth of e-commerce, physical stores remain a sought-after asset, although they require a different development strategy, including the closure of inefficient locations, resizing stores, optimizing rental costs, and reducing delivery costs through the introduction of self-pickup services.
“This approach will allow us to preserve the traditional retail experience, while ensuring the growth of their e-commerce platforms in a single coherent ecosystem,” the study reads.
RETAIL TURNOVER IN UKRAINE BY REGIONS IN JAN-MARCH 2021 (UAH MLN)
Retail turnover in Ukraine in 2020 increased by 12.7% compared to 2019, which is associated with significant growth in the e-commerce segment and high domestic demand, the press service of CBRE Ukraine said.
The 2020 retail real estate market survey reports that in 2020 Ukraine recorded impressive annual sales growth rates in the e-commerce segment. According to Euromonitor International, the e-commerce segment achieved 8% of annual retail turnover, up 45% from 2019.
“Thanks to this significant growth in e-commerce, more and more retailretailers are focusing on the development of omnichannel commerce to compete with online platforms,” Radomyr Tsurkan, Managing Partner of CBRE Ukraine, said
A significant number of international brands such as Colin’s, IKEA, Miniso, Massimo Dutti, Uterqüe, Stradivarius and Pull & Bear launched online stores during 2020. Groceryretailer ATB launched its first online store during the lockdown and introduced a new click & collect service, which allows you to pick up groceries from the store after an online purchase.
The expert also noted the oncoming transfer from online to offline: some e-commerce websites (Rozetka, Makeup) actively opened click-and-mortar stores to complement the online experience for customers who want to check the goods live before buying.
“E-commerce will continue to expand towards multichannel retail, driven by a sharp increase in consumer dependence on online shopping during 2020. Rapid improvements in delivery services are also driving the expansion of online stores,” he commented.
According to the expert, with increasing competition, more and more e-commerce players will open and expand stores or points of delivery in order to improve or complement the online customer experience with a physical or offline experience. More traditionalretailers are also expected to focus on developing online platforms to keep up with consumer habits.
CBRE is the world’s largest commercial real estate consultancy and investment firm, with 2020 revenues of $ 23.8 billion. The company is one of the 500 largest companies in the world according to the Fortune 500 ranking (128th in 2020).
RETAIL TURNOVER IN UKRAINE BY REGIONS IN JAN-APR 2021 (UAH MLN)
Auchan Retail Ukraine expects to reclaim ownership of the land plot in Odesa, however, in the event of a negative result in the Ukrainian courts, the company will consider applying to international arbitration, since the price set by the Asset Recovery and Management Agency (ARMA) for this site is not fair and market-oriented, Head of Legal and Compliance of Auchan Retail Ukraine Ruslan Dubas told Interfax-Ukraine.
“On February 16, the first session of the Grand Chamber of the Supreme Court took place. We hope that the court will ultimately uphold the decision of the Pivnichny [Northern] Economic Court of Appeals and will defend property rights. Namely, it will confirm the invalidity of the results of electronic auctions, which alienated the land plot at a deliberately low price,” he said.
The companies Auchan Retail Ukraine and Ceetrus Ukraine, part of the Auchan holding, defend in the courts the rights to land plots in the village of Lymanka (formerly the village of Mizikevycha, Ovidiopolsky district, Odesa region) with a total area of about 27 hectares, previously seized as material evidence and sold at an auction at a reduced price.
“We cannot now assess the damage that the company experienced by the raiding. But the state of Ukraine has already suffered losses: at least UAH 1.6 million of court fees, which were collected by the executive service from ARMA, but in fact from the state budget,” Dubas said.
As reported, the Prymorsky District Court of Odesa in April 2019 seized land plots with a total area of about 27 hectares and transferred them to the management of ARMA. Subsequently, according to a court decision in the Unified State Register of Court Decisions, ARMA sold the plots transferred to its management at an auction at a reduced price for UAH 8.765 million.
Ceetrus Ukraine LLC (before June 2018 – Immoshan Ukraine) is an international developer of shopping centers and retail parks in the country.
Auchan Retail is an international retail company. Its first store was opened in France in 1961.
Auchan Retail Ukraine has been operating in Ukraine since 2008
The Retail & Development Advisor (RDA) consulting company acted as a broker when signing a lease agreement for the Nikolsky shopping and entertainment center in Kharkiv with the German brand of youth clothing New Yorker, RDA CEO Taisia Litovchenko has told Interfax-Ukraine. “We are glad that the pool of tenants in the Kharkiv-based Nikolsky shopping and entertainment center has been expanded by a well-known international retailer. We are sure that the New Yorker store will expand the range of goods in the shopping center and attract an additional flow of visitors,” Litovchenko said.
According to her, the total area of the store will be 1,549 square meters.
New Yorker is a German brand. Most of the assortment is reserved for youth sports and casual clothing, as well as underwear and accessories.
The New Yorker network has been developing in Ukraine since 2011.
According to the company’s website, as of January 11, 2021, the chain had 11 stores in Kyiv, Odesa, Lviv, Kharkiv, Kryvy Rih and Sumy. On the international market, New Yorker is represented by more than 1,100 stores in 46 countries.
The Nikolsky mall is scheduled to open in the spring of 2021. The developer of the project is Budhouse Group.