IDS Ukraine increased its e-commerce sales volume by 49% in real terms in the first half of 2026, according to the group’s CEO, Marco Tkachuk.
However, online platforms and marketplaces currently account for only about 1% of the company’s total sales. A significant portion of online orders is processed through the online services of IDS Ukraine’s major retail partners.
Given the growth of this channel, the company estimates that online sales will account for 5–6% of total sales in the coming year.
At the same time, IDS Ukraine is developing its own B2B platform, e-Morshynska, for traditional retail. Currently, it serves approximately 21,000 retail outlets.
The platform already accounts for about 10% of IDS Ukraine’s sales in the traditional retail channel and allows stores to place orders independently without the involvement of a sales agent.
Digitalization has become one of the group’s largest areas of capital investment. Over the past four years, IDS Ukraine has allocated 363.4 million UAH to digital transformation and software. At the same time, the company is in the final stages of implementing an ERP system for inventory management and supply planning.
The IDS Ukraine Group of Companies has restructured its logistics, reorganized distributor territories, and increased the number of transportation partners by 30% by incorporating small carriers and sole proprietors, said Marco Tkachuk, CEO of IDS Ukraine.
“Shelling poses additional challenges, as it destroys our partners’ logistics centers and warehouses. We have to constantly change routes and deliver water directly to stores more often. We’ve increased the number of partners by 30% by bringing in small carriers and sole proprietors who own several vehicles,” he said in an interview with the “Interfax-Ukraine” news agency.
When asked about the main challenges facing the company, aside from logistics and rising fuel prices, Tkachuk cited migration and, as a result, a decline in consumption. Declining household incomes and migration trends have forced the company to seek new business channels, which is why it was decided to launch the B2B platform e-Morshynska, which accounts for 10% of sales in traditional retail through direct ordering without the involvement of sales agents.
In addition, staffing remains a challenge. According to Tkachuk, because the reservation system covers only half of the employees, there is an acute shortage of drivers.
To improve planning amid uncertainty, IDS Ukraine is in the final stages of implementing an ERP system for inventory management, he added.
IDS Ukraine is a Ukrainian group of companies founded in 1996. It owns the “Morshynska,” “Myrhorodska,” “Alaska,” and “Aqua Life” brands. The group includes the Morshyn “Oscar” Mineral Water Plant, the Mirgorod Mineral Water Plant, the distribution company “IDS,” and the water delivery operator “IDS Aqua Service.”
Fozzy Group is restructuring its logistics operations and opening new stores; there are currently 1,614 job openings, according to Lyubov Ukraintseva, HR Director at Silpo
“We currently have more than 1,600 job openings throughout Ukraine. We are actively looking for people to join the Silpo and Fozzy Group Logistics teams. The past few weeks have brought us many new challenges. In the wake of the Russian attacks, we are rapidly restructuring our logistics to ensure goods reach supermarket shelves on time. At the same time, we continue to open new Silpo stores. In the last week alone, we opened three supermarkets and hired 170 “Outstanding Performers” for them. So there’s a lot of work to be done. And we need a lot of people,” she wrote on LinkedIn.
The HR director specified that there are currently 1,614 open positions: 940 in logistics, 535 in supermarkets, and 139 in production. The company is primarily looking for loaders, receiving clerks, sales associates, cooks, bakers, order pickers, and mid-level managers.
“I’d like to clarify one thing in particular. Recently, there have been reports in the media that Fozzy Group has suspended hiring office staff. It’s important to note that we are continuing to hire people for our supermarkets, logistics, and production facilities,” she noted
According to Experts.news, Ukraine’s largest retailers continued to increase their revenue in the first half of 2026, with the growth rates of leading chains in most cases exceeding that of the country’s retail market as a whole. ATB remains the leader in terms of revenue, while among the largest companies, Aurora and Fora posted the highest growth rates, according to an analysis by the Experts Club research center based on data from OpenDataBot.
As of mid-August 2026, there were 41,235 companies operating in the retail sector in Ukraine. Their number has been increasing for the fifth consecutive year. Since the beginning of the year, the number of registered retailers has exceeded the number of those that closed by 796 companies, which is practically in line with the pre-war level of net growth—804 companies over a comparable period. A total of 969 new companies were registered in 2026, 32% more than the previous year. (OpenDataBot)
To assess financial trends, OpenDataBot identified 2,073 companies that submitted financial statements for both the first half of 2025 and the corresponding period of 2026. Their combined revenue increased by 18%—from 692.29 billion UAH to 817.14 billion UAH.
The ranking of Ukraine’s largest retailers by revenue for the first half of 2026 is as follows:
ATB-Market – 135.99 billion UAH, up 16.1% compared to 117.15 billion UAH a year earlier.
Silpo-Food – 59.55 billion UAH, +18.2%.
Vygodna Kupka / “Aurora” – 28.26 billion UAH, +30.0%.
Fora – 26.83 billion UAH, +29.4%.
Comfi Trade – 20.16 billion UAH, +27.5%.
Novus Ukraine – 19.65 billion UAH, +20.6%.
RUSH / EVA – 18.02 billion UAH, +21.4%.
Metro Cash & Carry Ukraine – 17.70 billion UAH, +14.5%.
Petrol Contract / WOG – 16.35 billion UAH, +17.2%.
Omega / Varus – 13.72 billion UAH, +21.6%.
According to Experts Club’s calculations, the combined revenue of the top ten companies reached 356.23 billion UAH, an increase of approximately 19.7% compared to the first half of 2025. Thus, the top 10 grew slightly faster than the entire comparable group of retailers.
The ten largest companies accounted for about 43.6% of the total revenue of the 2,073 retailers included in the OpenDataBot sample. ATB and Silpo alone generated approximately 195.5 billion UAH, or nearly 24% of the total revenue of the entire group studied, while the top five companies generated approximately 270.8 billion UAH, or one-third of the total.
ATB remains the undisputed market leader: its revenue is more than double that of Silpo and nearly five times that of Aurora. Furthermore, ATB recorded the largest absolute increase in revenue—18.84 billion UAH over the year.
However, in terms of growth rates, “Aurora” and “Fora” stand out the most. “Aurora’s” revenue increased by 30%, or 6.52 billion UAH, while “Fora’s” rose by 29%, or 6.1 billion UAH. “Komfi” saw an increase of about 27.5%.
Outside the top ten in terms of revenue, FTD-Retail—which operates the “Foxtrot” chain—demonstrated strong growth, increasing its revenue by 4.47 billion hryvnia. OKKO-Light added 3.88 billion UAH, while Glusko Retail—whose gas station network is managed by Ukrnafta—added 2.76 billion UAH.
The financial results also reveal another trend. The combined profit of the companies surveyed grew by 17%—from 14.91 billion UAH to 17.44 billion UAH—but the number of profitable retailers decreased.
In the first half of 2025, 1,354 companies in the comparable group reported a profit; in 2026, that number dropped to 1,272. Their share fell from 65% to 61%.
This means that growth in the Ukrainian retail sector is becoming more concentrated. The sector’s total revenue and profit are increasing, and leading chains are posting double-digit growth rates; however, operating conditions remain challenging for some small and medium-sized companies.
According to Experts Club’s assessment, the discrepancy between the 18% increase in total revenue for the surveyed group and the decline in the share of profitable companies is particularly telling. It may indicate rising operating expenses, labor costs, logistics costs, rent, electricity costs, and financing costs, as well as intensified competition from the largest chains.
At the same time, the financial statements for the first half of the year do not yet reflect the consequences of subsequent massive Russian strikes on distribution centers, warehouses, and other infrastructure of Ukrainian businesses, a point specifically highlighted by OpenDataBot. Their impact may become apparent in the results of the coming quarters.
General government statistics also confirm the continued growth of the consumer market. As previously reported by Open4Business, citing the State Statistics Service, in January–July 2026, the physical volume of Ukraine’s retail trade turnover increased by 9% compared to the same period last year, while its nominal volume reached approximately 1.7 trillion UAH.
Retail turnover of legal entities grew slightly faster over the seven-month period, by 9.1%. In July alone, total retail turnover increased by 8.7% year-over-year and by 4% compared to June, while turnover of legal entities rose by 8.8% and 3.7%, respectively. Overall, Ukrainian retail grew by 8.1% in 2025, so the figures for the first seven months of 2026 indicate that consumer activity continues at a higher pace.
Retail sales of Ukrainian retail enterprises—legal entities—increased by 9.1% in January–July 2026 compared with the same period in 2025, according to data from the State Statistics Service of Ukraine.
Thus, retail enterprises grew slightly faster than the country’s retail market as a whole, whose turnover increased by 9% during this period.
In July, enterprise turnover rose by 8.8% compared to July 2025 and by 3.7% compared to June of this year.
Overall, Ukraine’s retail trade turnover—which also includes estimates of the activities of individual entrepreneurs—reached approximately 1.7 trillion UAH over the seven-month period.
The difference between the growth rate of total turnover and that of legal entities is small—just 0.1 percentage points. However, the fact that comparable growth rates have been maintained indicates that the retail market’s growth is driven not only by small businesses but also by the corporate retail segment.
Retail enterprises include, in particular, national and regional supermarket chains, non-food stores, home appliance and electronics chains, pharmacies and specialty retailers, auto dealers, and other legal entities engaged in retail sales.
By the end of 2025, Ukraine’s retail trade had grown by 8.1%, so the figures for the first seven months of 2026 so far indicate that the market is maintaining higher growth rates.
Statistics from the State Statistics Service do not include territories temporarily occupied by Russia or parts of territories where hostilities are ongoing or have taken place.
Retail sales in Ukraine in July 2026 increased by 4% compared to June, and year-over-year growth stood at 8.7%, according to data from the State Statistics Service.
The July data indicate that consumer activity remains fairly high in the Ukrainian domestic market.
Specifically, retail sales by legal entities rose by 3.7% in July compared to June and by 8.8% compared to July 2025.
From January through July, the country’s retail trade turnover increased by 9% year-over-year and reached approximately 1.7 trillion hryvnia in nominal terms.
Retail trade turnover for retail enterprises grew slightly faster over the seven-month period—by 9.1%.
By comparison, for the full year of 2025, Ukraine’s retail trade turnover increased by 8.1%.
Thus, after the first seven months of 2026, the retail market’s growth rate remains slightly higher than last year’s figure.
Future retail trends will depend on real household incomes, inflation, the labor market situation, and energy risks during the fall and winter months.
The State Statistics Service provides data excluding territories temporarily occupied by Russia and parts of the country where hostilities are ongoing or have taken place.
Source: https://stat.gov.ua/uk/releases/prodazh-i-zapasy-tovariv-u-torhoviy-merezhi-misyachna-01-072026
