Fifteen original events about wine, winemaking and gastronomy tourism took place as part of Odessa Wine Week in Odesa from May 18 to May 23.
The event was attended by 87 speakers and experts from Ukraine (from Odesa to Zakarpattia) and from 18 countries (from Austria to Japan).
The event aroused great interest of wine, tourist, business and media communities – about 3,000 visitors attended the locations of Odessa Wine Week these days.
The program consisted of activities of various directions: industry, cross-industry, educational, mass. In particular, the congress part included more than 40 topics of reports and discussions.
Wine Future Forum
Winemakers, marketers, journalists discussed the prospects of the wine industry.
In particular, the discussion “The Future of Wine: the View of Winemakers” was attended by the winemaker in the fifth generation, chief winemaker of Chateau Changyu Moser XV Lenz Moser (Austria), CEO of SHABO winery Giorgi Iukuridze (Ukraine, Odesa), owner of Vinos de La Luz group of companies Ricardo Nunez (Argentina), the owner of Stakhovsky craft winery, number one tennis player in Ukraine Serhiy Stakhovsky (Ukraine, Zakarpattia), the winemaker, CEO of “PIERA 1899” Piera Martellozzo (Italy).
As a result of the discussion, the winemakers came to such conclusions about the future of wine: wine brands will become more personalized, trends on rose and sparkling wine are likely to continue, online tastings will not be able to replace traditional ones, in Ukraine, the consumption of Ukrainian wine will grow (this will not happen tomorrow, but in the near future), and there will be more wineries in Ukraine.
Participants in the forum also discussed, listened to reports and presentations in the panel “Government, grants, banking programs to support winemaking. Investments in winemaking.” They listened to fellow winemakers from Ukraine and Moldova, marketers and economists, Minister of Agrarian Policy of Ukraine Roman Leschenko. They learned from foreign participants about their experience, investment and government programs to support winemaking in Argentina and Valpolicella region (Italy).
In the panel discussions “Promotion of the brand “Ukrainian wine.” Creating a wine business card of Ukraine,” the experts discussed how to crack the prejudice of Ukrainian consumers to Ukrainian wine. They discussed how to write and talk about wine in a fascinating and professional way. They offered ways to create and promote the “Ukrainian wine” brand. They decided what honest winemaking was – business, creativity or suicide.
In Ukraine, they finally talked about wine journalism – the first discussion panel on this topic was held at the Wine Future Forum. Can Ukrainian wine journalism help winemakers to create and promote the “Ukrainian wine” brand? What do we need for this? We were looking for an answer to this, and the idea of creating the Association/Bureau for the Development of Wine and Brand Journalism arose.
All-Ukrainian tasting contest “Odessa Wine & Spirit Awards”
Some 65 Ukrainian companies (305 wine samples) took part in the competition.
The evaluation used a specialized tasting program of the English company Gustos Life, which uses blockchain technology (eliminates the possibility of changing the ratings of experts during the competition and after its completion).
A feature of the competition examination is a combination of the methodology of sensory analysis and the work of the jury, which consisted of 16 qualified and certified experts. The work of the jury could be watched live.
According to the results of the competition in the category of wines, 30 wines won gold medals, 49 wines won silver medals, while in the category of strong drinks there were seven gold medals and seven silver ones.
The winners of the competition are given the right to place the logo of the award on the product label.
A solemn ceremony of awarding the winners was held with the participation of national and regional media, wine and business communities.
“Best Riedel glass for Odessa Black variety”
This competitive project is aimed at promoting the brand “Ukrainian wine,” the formation of the image of Odessa Black wine as a business card of Ukrainian winemaking in the world – by analogy with Saperavi (Georgia), Feteasca (Moldova), Malbec (Argentina), Carmenere (Chile), Shiraz (Australia) and others.
Some 32 samples of wine from the autochthonous grape variety “Odessa Black” were submitted to the competition.
During the project, the best glass of the world-famous Riedel brand was officially chosen for the local wine “Odessa Black.” From nine variants of glasses, wine experts chose glass № 4 from the Performance collection.
The best wine from the “Odessa Black” variety was Aliberne Reserve Limited Edition, 2017, Gigineishvili Wine House. The Ukrainian native received the first official glass.
– Ricardo Nunez, a winemaker with extensive experience, the owner of the Vinos de La Luz group of companies (wineries in Spain, Italy, Argentina, the United States), conducted an author’s tasting of eight wines of his international company.
– Circular tastings were held by 18 wine companies of Ukraine – partners and participants of Odessa Wine Week.
– Tasting on alternative aging under Bousinage technology was conducted by Wood International LLC.
The conference “Innovative tools in viticulture in the context of climate change” brought together leading winegrowers and oenologists from Ukraine, Moldova, France, Italy and the United States. This is a very important professional event for winegrowers, during which experts shared methods of ensuring sustainable viticulture, discussed current issues of the industry and ways to solve them.
OENOVITI International Network 2021 international symposium
The online symposium was attended by 18 scientists from 15 countries on five continents.
Topic: “Challenges in viticulture and oenology: geographical indications of wines and wine tourism, authenticity, innovation.”
OENOVITI International Network (OIN) is a unique international community of researchers in the field of viticulture and winemaking. Ukraine has been represented by the Odesa National Academy of Food Technologies in this prestigious scientific institution since 2015.
“Enogastronomic tourism – a driver for the development of tourist destinations”
Organizer: Department of Culture and Tourism of Odesa City Council.
The conference brought together representatives of tourism, restaurant and wine industries, who discussed enogastronomic tourism as a growing sector of the world tourism market.
They listened to thorough reports on grant projects in the field of enogastronomic tourism, in particular, on the “Wine and Taste Road,” on tools for the promotion of enogastronomic roads and wine tourism operators in Ukraine, on the experience of author’s tours.
Participants in the discussion “Wine and Tourism” talked about wine as a driver of regional development on the example of Bordeaux, watched presentations of wine and enogastronomic locations of Ukraine (Wine Culture Center SHABO, Chateau Chizay, Wine Station, Koblevo wine location) and the United States (Dr. Konstantin Frank Winery).
Participants in the discussion “Odesa cuisine – a tourist magnet of the region” talked about the phenomenon of Odesa cuisine, identified the top five dishes of local Odesa cuisine and offered ideas for the promotion of Odesa cuisine in the world.
The moderators and participants in Odessa Wine Week events were high-class professionals: Yevhenia Nikolaichuk (the co-founder of “Like a Local’s Wine Bar,” a sommelier school teacher, WSET4), Tetiana Ponomarenko (the expert in wine marketing, advertising and PR, an associate professor of journalism, advertising and publishing of Odesa Mechnikov National University, the coordinator of projects on wine journalism), Volodymyr Pechko (the head of UKRSADVINPROM), Vladyslav Blumberg (the president of the Association of Winegrowers and Winemakers of Odesa region), Ivan Bachurin (the president of the Association of Sommelier of Ukraine), Anna Sarkisyan (the dean of the Faculty of Wine and Tourism at the Odesa National Academy of Food Technologies), Maksim Urakin (the sales and marketing director at Interfax-Ukraine and the editor of Open4Business), Maria Kalenska (an enogastronomic expert, the ambassador of Odesa cuisine in London).
At Odessa Wine Week, the exposure area was organized with the participation of Ukrainian wine companies and producers of goods, services and technologies related to winemaking.
All the main events of Odessa Wine Week took place in the halls of Premier Hotel Odesa and even in the open air in front of the hotel (the AGSOLCO Ukraine exposition).
For the general public, the highlight of the program was the project “Wine Flight” (“Air Tasting”), a horizontal flight with tasting the top five Ukrainian wines and culinary specialties of Odesa cuisine on board the UIA aircraft.
This is a joint project of Odessa Wine Week and UIA to promote the “Ukrainian wine” brand.
The air tasting was attended by 130 guests, the UIA team, sommelier Hanna-Yevhenia Yanchenko, brand chef of Le grand cafe Bristol Hotel 5* Odesa Stefan Whiteinadan and showman Kolya Serga.
The passengers tasted the best five Ukrainian wines according to the tasting contest “Odessa Wine & Spirit Awards,” which took place the day before as part of Odessa Wine Week:
Cabernet Grande Reserve, 2017 – SHABO;
El Captain Pinot Gris, 2019 – 46 Parallel;
Riesling Rhine, 2016 – Prince Trubetskoi Winery;
Riesling, 2019 – Villa Tinta;
Aliberne Reserve Limited Edition, 2017 – Gigineishvili Wine House.
Wine tasting was combined with the tasting of local dishes of Odesa cuisine.
The Odessa Wine Week program ended with the open-air gastronomic festival “Taki Da, Vkusno” on the territory of the Odesa film studio. The participants in the festival presented to the mass audience of visitors branded culinary products and wine brands.
The Odessa Wine Week project received strong partner support. Odessa Wine Week partners took part in the events, shared their experience and opportunities, and joined the organization of events. The fact that so many leading organizations and companies have joined the event is a very positive sign that gives faith in the good future of Ukrainian winemaking.
The general news partner of Odessa Wine Week is Interfax-Ukraine
– Odesa Regional State Administration
– Odessa City Council
Authors of the Odessa Wine Week concept:
– Expo-Yug-Service Company
– Odesa National Academy of Food Technologies
Odessa Wine Week organizers:
– Expo-Yug-Service Company
– Odesa National Academy of Food Technologies
– UKRSADVINPROM association
General partner: SHABO company
Official partner hotel: Premier Hotel Odesa
Innovative partner: AGSOLCO Ukraine
General media partner: Drinks+ communicative media group
– JMJ Oak Alternative
– Goodwill Consulting: financial consulting for winemaking business
– Koblevo trademark
– ODESSA champagne of Ukraine trademark
– Wine and Taste Roads project
– Association of Winegrowers and Winemakers of Odesa region
– Frumushika-Nova family winery
– Aromic-Aromafishki company
Scientific partner: Tairov Institute of Viticulture and Winemaking
Digital partner: Gustos Life
Multimedia partner: Sertsevyna
– Wine Guide of Ukraine project
– Technologies and Innovations media group
– Odesa Life city edition
Printing partner: ALFA PRESS printing house
Wine Flight project partner (Air Tasting): UIA
▪ Airport Odessa magazine
▪ Facebook public “Wine of Ukraine”
▪ Easy Quizzy
The official photographer of Odessa Wine Week is Arsen Fedosenko
Organizer of the conference “Enogastronomic tourism – a driver for the development of tourist destinations”: the Department of Culture and Tourism of Odesa City Council
Organizers of the project “Best Riedel glass for Odessa Black variety”:
▪ RIEDEL company
▪ MIRS Corporation is the official distributor of RIEDEL in Ukraine
▪ Odesa National Academy of Food Technologies
▪ IKPMG Limited, Maria Kalenska
Organizers of the “Wine Flight” project (“Air Tasting”): UIA and Odessa Wine Week.
General project partners: Crédit Agricole Bank and MasterCard.
Project partners: MIRS Corporation – the official distributor of RIEDEL in Ukraine, Bristol Hotel 5* Odesa, Odesa International Airport.
Organizer of the conference “Innovative tools in viticulture in the context of climate change”: UKRSADVINPROM association
Organizers of the OENOVITI International Network symposium:
Odesa National Academy of Food Technologies, Ukraine
OENOVITI International Network, Bordeaux, France
Project details: https://odessawineweek.com/
Project news: https://www.facebook.com/odessawineweek/
Odessa Airport, May 22, 12.00 – 14.00
For the first time in Ukraine!
Only 150 passengers of UIA’s unique flight will be the first to taste the top five Ukrainian wines – winners of the Odessa Wine & Spirit Awards All-Ukrainian tasting competition at an altitude of 10,000 meters – in combination with culinary specialties of Odessa and Bessarabian cuisine.
To emphasize the exquisite taste and aroma of the best wines of Ukraine, special tasting glasses of the world famous RIEDEL brand, provided by the MIRS Corporation, the official distributor of RIEDEL in Ukraine, will be used.
Individual tasting glasses and aprons will remain with the passengers of the flight as a memento of the unique air travel.
The tasting will be conducted by a highly qualified sommelier, and the on-board service will be provided by UIA flight attendants with diplomas in wine etiquette.
Air Tasting is a joint project of Odessa Wine Week and UIA to promote the Ukrainian wine brand.
We are bringing Ukrainian wine to a new height! We will take off with UIA on May 22 at 12.00.
Route: Odessa airport – horizontal flight with tasting at an altitude of 10,000 meters – Odessa airport.
The event is held with the assistance and full support of the Odessa International Airport.
Seats are limited, please send inquiries to firstname.lastname@example.org.
Odessa Wine Week is a series of events about wine, winemaking and wine and gastronomic tourism. It takes place in Odessa from May 18 to May 23.
Join this important event!
For media accreditation at Odessa Wine Week and detailed information about the project follow the link: https://odessawineweek.com/
Project news: https://www.facebook.com/odessawineweek/
General news partner of Odessa Wine Week: Interfax-Ukraine
Organizers of Odessa Wine Week:
Odessa National Academy of Food Technologies
Public Union UKRSADVINPROM
Chateau Chizay Winemaking Company LLC (Berehove, Zakarpattia region) plans to start producing sparkling wine, brandy and cognacs.
Investments in the launch of the last two products will amount to about $ 2 million, Hennadiy Hutman, the owner and founder of Chateau Chizay, said.
“We are planning to produce brandy and cognac. Now we are designing an alcohol storage facility for 63,000 dal. This will be a completely new line and a new direction in Chateau Chizay. Construction is planned at our primary wine-making plant, where grapes are processed. We also plan to produce sparkling wine that is another new direction for us. The target price of the project for brandy and cognac is approximately $ 2 million,” he said in an interview with Interfax-Ukraine.
Under favorable conditions, the company plans to launch the production of brandy and cognac in January-February, sparkling wine in 2021.
Answering the question about the impact of the pandemic on the sales of Chateau Chizay wines, the owner of the company noted that sales fell by 50% in the spring 2020 compared to the spring 2019.
“Now the market is reviving, but the uncertainty of the situation with the coronavirus is scary. If in the first months of the pandemic the fall was 50-55%, then since August there has been an increase, now there will be a decline again,” Hutman said.
Despite COVID-19, the winemaking company continued to open up new markets for its products, so in 2020 Chateau Chizay began delivery to Britain, Denmark, and signed a delivery contract with Japan, Norway and Mexico.
“Now we are preparing a small delivery, but it is still very interesting, to one of the wine-making regions, Hungary. We have been delivering our wines to the United States, Canada, Israel, and Australia for several years. This year we have shipped 50,000 liters of wine to Kyrgyzstan, this is a good and interesting market,” the founder of the company mentioned
Zero duty on the import of wine from the EU will be introduced from 2021 in accordance with Ukraine’s commitments to zero import duties on a number of goods within a seven-year period after the signing of the economic part of the Association Agreement with the European Union, the Development Director of the Ukrainian Horticultural Association, the international consultant to the UN FAO, Yekateryna Zvereva, has said.
“From 2021, a zero duty will be introduced on the import of wine into Ukraine (from the countries of the European Union). At the same time, the situation in the wine market is not the best today – wine import to Ukraine increased by 25-30% compared to last year,” she wrote in a column to the Interfax-Ukraine agency.
She clarified that at present the duty on the import of wine from the EU is EUR 0.3-0.4/liter.
With reference to the data of the State Statistics Service, Zvereva reported that in 2019 Ukraine exported $11.9 million worth of wine. At the same time, Kazakhstan became the largest foreign market for Ukrainian winemakers, where products worth $1.3 million were delivered. In addition, one of the largest markets remains Germany, where $1 million worth of wine was exported.
At the same time, according to the expert, import of wine last year amounted to $ 146.7 million.
In addition, in the first half of this year, according to the State Customs Service, Ukraine exported $6.1 million worth of wine, while imports amounted to $67.9 million, the expert said.
Shabo, a large Ukrainian wine manufacturer (Odesa region) on July 28 opened its third brand store in China, Fuzhou, the previous two working in Guangzhou and Xi’an.
According to the company’s website, the official store opened at the end of the previous month became the largest of the three stores. Shabo has been exporting its products to China since 2013. The first brand store was opened here two years ago.
“This is the third Shabo store with the products represented in China under the Master Tardan trademark, the previous two are successfully operating in Guangzhou and Xi’an,” the company said.
The new store in China has 240 square meters of stands with products, a wine storage, a tasting room, and office premises.
“This is the third store we’ve opened in three years and we plan to move forward at the same pace. I believe that by 2021 the Shabo brand store will open its doors to Shanghai residents as well,” Stanyslav Kobyletsky, the company’s export director, said.
The company noted that Shabo products are now exported to 18 countries of the world.
Shabo was established in 2003. The company is engaged in growing and processing grapes, production, and sales of alcohol products.
The company has been producing cognacs and brandy since 2005, and Shabo grape vodka since 2013. The manufacturing capacity of the complex, occupying more than 10,000 square meters, provides a full cycle of production of strong alcoholic drinks of grape origin.
The range of Shabo products is presented in all regions of Ukraine, as well as in Georgia, Israel, China, Poland, Latvia, Estonia, Belgium, France, Denmark, the Czech Republic, the United States, Brazil, Canada, Azerbaijan, Japan, Norway, and the United Kingdom.
The company owns processing capacities for the season amounting to more than 20,000 tonnes of red and white grapes. The Shabo vineyard covers a total area of about 10,000 square meters. Shabo produces 50 million bottles a year, with a total of about 80 items of products. Bottling is performed at nine filling lines.
Based on the state register of legal entities and individual entrepreneurs, the ultimate beneficiary of Shabo Industrial-Trade Company LLC is Eldar Iukuridze, Agrofirma Shabo LLC (both in Odesa region, the village of Shabo) Eldar Iukuridze and Bela Cholikidze.
The European Business Association (EBA) has called to annul the excise label for wine, as it does not help to fight counterfeit products, while creates additional expenses for manufacturers, the press service of the association has reported.
According to the EBA, Ukrainian legislation requires the application of an excise label on all beverages with an ethyl alcohol content of more than 8.5% ABV. At the same time, wines with 1.2-15% ABV are subject to excise tax at a rate of UAH 0.01 per liter, while the value of the label is UAH 0.19 per piece. Alcohol importers also bear the cost of sending labels abroad.
“According to the calculations of the member companies of the association, there are UAH 278.6 of additional expenses per UAH 1 of the paid excise tax. Moreover, the major part of the sum does not go to the budget of Ukraine, but remains abroad,” the EBA said.
According to the EU regulations on labeling and protection of names of origin of alcoholic beverages, which Ukraine will have to adapt, beer from malt, grape wines, vermouth, cider and ethyl alcohol are not considered to be alcoholic beverages. Consequently, their quality control in Ukraine should not take place with the help of excise labels, but according to the general legislation on product safety, the EBA said.
“The products with alcohol content up to 8.5% ABV do not apply the excise labels. However, the safety control of such products is carried out. Therefore, it is reasonable to introduce the same logic for products with 1.2-15% ABV,” the EBA reports.
According to the press service, to abolish the excise labels, it is necessary to make changes to the Tax Code. “The business has already submitted the relevant proposals to the government. We hope that they will be taken into account in the near future,” the EBA said.