Ukrainians are mostly neutral about the United Arab Emirates (UAE), but among those who have a definite opinion, positive assessments significantly outweigh negative ones. This is evidenced by the results of a sociological study conducted by Active Group in collaboration with the analytical center Experts Club.
According to the survey, 53.7% of respondents took a neutral position on the UAE. At the same time, 38.3% of Ukrainians expressed a positive attitude (7.3% — completely positive, 31.0% — mostly positive). Only 6.3% of respondents had a negative opinion of the country (1.7% — completely negative, 4.7% — mostly negative). Another 1.7% responded that they were not familiar with this country.
“Ukrainians perceive the UAE as a modern country with a developed economy that attracts tourists and business. Despite the remoteness of the region, the country’s image remains consistently positive,” said Alexander Pozniy, head of Active Group.
In turn, Maksim Urakin, co-founder of Experts Club, emphasized the stability of trade and economic relations between Ukraine and the UAE:
“In January-August 2025, the total trade turnover between the countries amounted to $234.1 million. At the same time, exports from Ukraine to the UAE amounted to $173.2 million, while imports amounted to only $60.9 million. The positive balance for Ukraine reached $112.4 million, which makes cooperation with the Emirates beneficial for our economy.”
Thus, the United Arab Emirates remains a country with a moderately positive image among Ukrainians and demonstrates a stable surplus in trade relations with Ukraine.
The full video can be viewed at: https://www.youtube.com/watch?v=YgC9TPnMoMI&t
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ACTIVE GROUP, EXPERTS CLUB, Pozniy, SOCIOLOGY, TRADE, UAE, UKRAINE, URAKIN
